Experience

VINES REALTY LTD

• Nigeria
• Real Estate
• 1 - 100 Employee

• Brand and Marketing communications Manager, Vines Realty Limited

  • Sep 2022 - Present



FoodCo Nigeria Limited

• Nigeria
• Retail
• 200 - 300 Employee

• Marketing Communications Manager

  • Jul 2018 - Sep 2022

  Lead marketing effort for a N10 billion + business to drive sales growth, increase profitability and customer penetration. Marketing efforts were able to engineer an average growth rate of 40% annually from 2018-2022.  Lead marketing research efforts to unearth consumer insights and preferences. This effort has resulted in adding new products and refining processes. For instance, the introduction of an online store is the outcome of one of such efforts. Also, we have expanded our product lines especially in the fresh food categories as a result of insights we got from marketing research efforts.  Coordinate a cross-functional team of ATL and BTL advertising, sales operations, supply chain, and business partners to drive growth in existing and new stores.  Managed an N8 million + marketing budget to execute multi-faceted marketing strategies including sales promotions, , outdoor advertising, digital marketing, radio advertising, and in-store branding  Built the FoodCo Instangram page from 500 followers to 11,600 by driving user-generated content and talkability.  Coordinate marketing efforts for 10 new store openings. Using bespoke advertising channels like door-to-door canvassing, road shows, community engagements, and digital marketing. 5 of these stores are in the top 7 in sales performance Show less



Giant Beverages Limited

• Nigeria
• Food and Beverage Services
• 1 - 100 Employee

• • Dec 2013 - Oct 2017

  Managed media and. public relations activities for corporate and product brands. Our flagship Valmont water got over 60 media mentions within the first 6 months of the launch

• • Apr 2015 - 2017

  Brand Development Co coordinatorManaged media and public relations activities for corporate and products brands. Our flagship brand Valmont got over 60 media mentions within the first month of launch and average of 30 mention in subsequent months. Designed and crafted traditional marketing and e-marketing materials on a range of projects, for brochures, websites and social media. These activities led to Valmont emerging as a ‘’Finalist Best New Brand’’ at the Global Bottle Water Award 2015, in Lisbon Portugal within 6 months of the product coming to the market.Designed and implemented experiential marketing strategies that increased product/brand awareness and sales by 60% within the first 6 of launch.Gleaned and utilized information from industry reports to create strategies that boosted revenues and helped activate new revenue streams. Managed human and material resources to ensure cost and time-effectiveness during projectsCarried out quantitative and qualitative marketing research/analysis to identify new trends in consumer behavior and used data to map out marketing strategies to target existing customers and activate new customer channels.Coordinate the production of brand collateral which resulted in 25% reduction the cost of producing them prior to my joining the companyBuy media space in traditional media and was able to achieve an average 20% discount on the cost of placing adverts. Show less



Brand Life

• Lagos

• Brand Activation Executive

  • Jan 2013 - Dec 2013

  Brand Strategy Development Concept development Copy Writing Web content Development Brand Activation Project Management Media Buying Logistic Management Human resources Management Reputation Management CSR Management Brand Strategy Development Concept development Copy Writing Web content Development Brand Activation Project Management Media Buying Logistic Management Human resources Management Reputation Management CSR Management



Sezmon Concepts

• Brand and Business Development Executive

  • Jun 2010 - Dec 2012

   Coordinated the development and implementation of brand strategies that led to the acquisition of 5 new clients for the business within 6 months of joining the business.  Oversaw the process of developing marketing resources for over 50 clients quarterly.  Conducted quarterly marketing research and surveys and developed strategies that ensured product and brand quick adaptation to latest market trends.  Planned and implemented large scale promotional campaigns as well as developing proposals for at least 5 clients monthly.   Led and coordinated different presentation sessions to both internal and external clients on project development, delivery and implementations. Show less



Mooreadvie

• Copy Writer/ Account Planner

  • Jan 2009 - Jun 2010

   Developed and implemented over 70 pieces of creative contents for all communication and advertising channels.  Initiated media strategies and developed contents for all campaigns including email, print, digital outdoor and social media that increased brand awareness and sales by 45% and 30% respectively.  Planned and executed media buy-in for 10+ clients.  Developed and implemented brand strategies that increased client’s brand awareness and generated over an average of 50% return on investment for clients.  Led a team of 8 in conducting marketing research about promotions activities, leading to consumer behavior insights that led to the introduction of new products lines and expansion of the bottom line by more than 20% on the average. Show less



Moore Advice Ltd

• copy writer /account planner

  • Jan 2009 - Jun 2010

   Developed and implemented over 70 pieces of creative contents for all communication and advertising channels.  Initiated media strategies and developed contents for all campaigns including email, print, digital outdoor and social media that increased brand awareness and sales by 45% and 30% respectively.  Planned and executed media buy-in for 10+ clients.  Developed and implemented brand strategies that increased client’s brand awareness and generated over an average of 50% return on investment for clients.  Led a team of 8 in conducting marketing research about promotions activities, leading to consumer behavior insights that led to the introduction of new products lines and expansion of the bottom line by more than 20% on the average. Show less



Edge Kreations

• Copy Write Executive

  • Feb 2006 - Dec 2008

   Authored over 100 creative contents for all communication and advertising channels.  Developed scripts for 30+ Television and Radio Campaigns  Authored over 100 creative contents for all communication and advertising channels.  Developed scripts for 30+ Television and Radio Campaigns