Experience

Intact

• Canada
• Insurance
• 700 & Above Employee

• SENIOR DIRECTOR, DIGITAL MARKETING

  • Jun 2020 - Present

  Results-driven senior marketing executive with a proven track record in driving digital marketing strategies. Adept at leveraging paid media channels to maximize brand exposure, customer acquisition, and revenue growth. Passionate about utilizing data-driven insights and emerging technologies to deliver measurable ROI and enhance the overall customer experience.Key Skills and Expertise:▶ Paid Media Strategy: Developing and implementing comprehensive paid media strategies that align with business objectives, leveraging a diverse mix of channels including search engine marketing (SEM), display advertising, social media advertising, and programmatic buying.▶ Team Leadership: Building and leading high-performing teams, fostering a collaborative and results-oriented environment. Mentoring and developing talent to drive individual and team growth.▶ Performance Analysis: Deep expertise in analyzing campaign performance metrics, identifying trends, and optimizing strategies to achieve KPIs. Utilizing advanced analytics tools to make data-driven decisions and improve marketing effectiveness.▶ Industry Knowledge: Extensive understanding of the insurance landscape, staying abreast of market trends, competitor activities, and regulatory changes. Applying industry-specific insights to drive marketing initiatives and enhance competitive advantage.▶ Budget Management: Demonstrated ability to manage multimillion-dollar marketing budgets, ensuring optimal allocation across paid media channels to maximize ROI and achieve business goals.▶ Digital Innovation: Continuously exploring emerging trends and technologies in the digital marketing space, driving innovation, and staying ahead of the curve to deliver cutting-edge campaigns and solutions. Show less

• DIRECTOR, DIGITAL MARKETING

  • May 2019 - Jun 2020



iProspect

• Advertising Services
• 700 & Above Employee

• DIRECTOR, BUSINESS PERFORMANCE

  • Oct 2018 - Apr 2019

  Strategic and results-oriented director with extensive experience driving business performance. Proven track record in delivering exceptional results and maximizing operational efficiency. Skilled in analyzing data, identifying key drivers, and implementing strategies for business growth. Strong focus on developing client relationships and driving revenue expansion through innovative solutions. Passionate about organizational excellence and leading high-performing teams. Experienced in implementing offshoring agencies in Southeast Asia for seamless execution.Key Skills and Expertise:▶ Business Performance Optimization: Developing and executing strategies to enhance operational efficiency and maximize business performance.▶ Offshoring Implementation: Proven experience in establishing and managing offshoring agencies in Southeast Asia, ensuring effective collaboration across global locations.▶ Revenue Growth and Client Relations: Cultivating strong client relationships and delivering solutions to drive revenue expansion.▶ Data Analysis and Insights: Leveraging data-driven insights for informed decision-making and improved performance.▶ Team Leadership and Collaboration: Motivating cross-functional teams, fostering a collaborative work environment.▶ Industry Knowledge: Staying up-to-date with media agency trends, technologies, and best practices for strategic initiatives.▶ Project Management: Managing multiple projects, ensuring timely delivery and client satisfaction. Show less

• ASSOCIATE DIRECTOR, PAID MEDIA

  • Mar 2017 - Oct 2018

  Results-driven Paid Media Associate Director with a proven track record in driving successful campaigns and maximizing ROI for clients. Skilled in developing and executing data-driven strategies across various paid media channels. Strong leadership abilities and a collaborative mindset, driving high-performing teams to achieve exceptional results. Expertise in client relationship management, delivering exceptional service and driving client satisfaction. Proficient in performance analysis, optimization, and budget management. Passionate about driving business growth and staying updated with industry trends and best practices. Excellent communication skills for effectively conveying strategies and results to clients and stakeholders. Show less

• TEAM LEAD, PAID MEDIA

  • Nov 2014 - Mar 2017

  Experienced Paid Media Team Lead driving successful campaigns. Skilled in executing strategies for brand visibility, customer acquisition, and revenue growth. Adept at managing teams, fostering collaboration, and exceeding client expectations. Passionate about staying ahead in the digital media landscape, leveraging emerging technologies for optimal performance.Key Skills:▶ Paid Media Strategy: Develop and implement comprehensive strategies across SEM, display, social, and programmatic.▶ Team Leadership: Lead and mentor high-performing teams to achieve campaign objectives.▶ Optimization: Analyze data insights to drive ROI and campaign success.▶ Client Relations: Build strong client relationships, understand objectives, and provide strategic guidance.▶ Industry Knowledge: Stay up-to-date with trends, innovations, and best practices.▶ Budget Management: Maximize performance and drive cost efficiencies.▶ Analytics and Reporting: Track performance, generate insights, and deliver comprehensive reports. Show less

• DIGITAL BUSINESS STRATEGIST

  • Jan 2013 - Oct 2014

  Innovative and results-driven Digital Business Strategist with a proven track record. Specialized in developing and executing strategic initiatives to drive business growth and maximize ROI across both paid and non-paid channels. Skilled in leveraging emerging technologies and digital trends to optimize marketing campaigns, enhance customer engagement, and achieve measurable results. Adept at data analysis, market research, and identifying opportunities for revenue expansion. Excellent communication and collaboration skills to build strong relationships with clients and internal teams. Show less

• DIGITAL STRATEGIST & DISPLAY TEAM LEAD

  • Feb 2010 - Dec 2012



Omnicom Media Group France

• France
• Advertising Services
• 1 - 100 Employee

• ANALYST, PAID SEARCH

  • Mar 2007 - Jan 2010



V33

• Région de Lyon, France

• PROJECT MANAGER, CRM SOFTWARE'S IMPLEMENTATION

  • May 2006 - Dec 2006