Experience

CLAXSON

• United States
• Entertainment Providers
• 1 - 100 Employee

• Content Lead

  • Feb 2018 - Present

  HOTGO Product Lead and Business Development Partner Lead. Managing key strategic partner relationships across multiple business lines related to HOTGO: PayTV, VOD & Mobile.Integral role in driving and executing HOTGO’s digital distribution business strategy and long term planning in the region (Latin America, Caribbean and Iberia) Establishes collaborative cross-functional relationships at all levels and executes implementations plans alongside Marketing and Communications, Distribution and Sales, Product Development, UI/X, BI and Analytics, Technology, Operations, Programming, Legal and Finance teamsLead efforts to drive subscription growth through strategic product integrations, promotional placement and by identifying breakthrough opportunities with device partnerDay-to-day operations management from content creation to delivery.

• Marketing & Product development Coordinator

  • Jun 2016 - Feb 2018

  Business Development support for VOD & OTT business.Product Coordinator: HotGo & VODDigital distribution and affiliates relations during integration and launch (VOD & OTT). Business liaison between product, sales, technology, marketing, legal and programming.Marketing and communications strategic and tactical support.Business liaison between affiliates, sales, technology, programming, digital research, communications, customer service and business.Consumer & Affiliate Marketing strategic/tactical support for product lifecycle communication efforts, new devices and new affiliates campaigns.Competitive landscape analysis.Day-to-day operations management from content creation to delivery.Digital Marketing strategic support and implementation.Usability and User Experience studies implementation for mobile products; in-field across the region (Latin America and Iberia).

• Digital Media & Production Coordinator

  • Jun 2012 - Jun 2016

  Business Development support for VOD business.Product Coordinator: VOD.Digital distribution and affiliates relations during integration and launch phases for both premium (VOD) .Business liaison between product, sales, technology, marketing, legal and programming.Consumer & Affiliate Marketing strategic/tactical support for product lifecycle communication efforts, new devices and new affiliates campaigns.Competitive landscape analysis.Day-to-day operations management from content creation to delivery.Usability and User Experience studies implementation for mobile products; in-field accross the region (Latin America and Iberia).Business requirement gathering and definition for metrics-related systems upgrades.Operational support for new affiliate’s on-boarding.



Viacom

• United States
• Entertainment
• 700 & Above Employee

• Planner Scheduler

  • Dec 2008 - Apr 2012

  Programming logs filling with content, promotionals, interstitials, graphic elements for MTV and -Vh1 channels feeds in Latin America. Creation and editing of Programming shows formats. Graphics administration with BackOffice for the 3 MTV feeds. EPG (Electronic Program Guide) reports making for MTV and Vh1 feeds. Programming logs filling with content, promotionals, interstitials, graphic elements for MTV and -Vh1 channels feeds in Latin America. Creation and editing of Programming shows formats. Graphics administration with BackOffice for the 3 MTV feeds. EPG (Electronic Program Guide) reports making for MTV and Vh1 feeds.



Lanzo Comunicaciones

• Account Executive

  • May 2007 - Oct 2007

  Responsible to implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics.Budget reporting and management.Responsible for the administrative tasks. Responsible to implement email marketing initiatives including building of HTML emails, database, query, and post campaign reporting and analytics.Budget reporting and management.Responsible for the administrative tasks.



Rasti Films S.A.

• Advertising Services
• 1 - 100 Employee

• Assistant

  • Jan 2007 - May 2007