Experience

L & F DISTRIBUTORS LLC

• Special Event Manager

  • Jan 2019 - Present

  Develop and execute the Flavored Malt Beverage Portfolio annual marketing plans, including a diverse national and local media plan, event executions, sponsorships, and traditional PR outreach. Develop through-the-line consumer centric programs across all retail channels and ensuring commercial teams are equipped with the right tools and selling materials to execute.Lead multiple brand renovation and line extension projects through the Gate process and collaborate with the Innovation team to commercialize new introductions.Evaluate the effectiveness of implemented marketing activities and incorporate proven tactics from other markets to maximize marketing success.Work closely with cross-functional teams (Marketing, Finance, Sales, National Chain Account teams) to align strategic and competing priorities, ensure plans are actionable, and drive execution. Responsible for guarding and maintaining brand consistent and brand identity.Responsible for TABC legislature, ensure legal and regulatory guidelines are followed.Manage work schedules, rotations, product packaging and delivery.Ensure timely and successful delivery of solutions, maintain accurate records, reports, account notes, and financial status. Show less

• Brand Activation Manager

  • Jan 2018 - Jan 2019

  •Responsible for Budweiser ambassadors, promotional materials and promotional events, including the freshness campaign.•Manage over 300 distribution accounts with revenue of $1.25 million dollars.•Plan, implement, manage, and monitor campaigns, events, and digital campaigns on an ongoing basis.• Set-up inflatables, karaoke machines, flick-ball games and water balloon launching devices or other promotional equipment appropriate for each event. Set-up taste testing booths including transportation of alcoholic beverages to specified locations.• Perform market, competitor analysis, and analyze success of previous campaigns.• Interview, manage, oversee, and provide security for Budweiser ambassadors.• Manage work schedule of ambassadors, determine promotional attire, maintain inventory records ofaccounts, account schedules, and reports.• Work collectively with salesman and regional managers to promote sales and delivery of productsincluding package and draft.• Managed logistical support for national asset “Clydesdales” Show.• Provide logistical support to Clydesdale Operations to ensure stabling, mobile fleet wash, transportation,veterinarian support, and sustenance. Show less



Glazer's Beer and Beverage, LLC

• United States
• Wholesale
• 100 - 200 Employee

• Inside Sales Representative

  • Sep 2014 - Jan 2018

  • Experience working with SAP and VIP/VIP LEGACY or similar. • Sourcing new sales opportunities through inbound lead follow-up and outbound cold calls and emails. • Understand customer needs, requirements, and maintain strong relationships with clients to ensure client satisfaction. • Routing qualified opportunities to the appropriate sales executives for further development and closure. • Close sales and achieve monthly and quarterly quotas. • Research accounts, identify key players and generate interest. • Maintain and expand database of prospects within assigned territory. • Team with channel partners to build pipeline and close deals. • Perform effective online demos to prospects. • Strong phone presence and experience dialing dozens of calls per day. • Proficient with corporate productivity, brand equity, positioning, and market saturation. • Capture customer information, including addressed and phone numbers, for future follow-up. • Build rapport with customers through friendly, engaging communication. • Process online reservations and update the system to reflect the new status for each event. • Experienced in T.A.B.C guidelines and T.A.B.C company audits. • Creating customer accounts when new locations was created. • Researched and informed customer on the status of their T.A.B.C license whether account was pending renewal or expired. • Informing the customer on overage payments and usable credits available to their accounts. • Participate in promotional activities, manage inventory, and provide feedback to supervisor. Show less



Clinique

• Personal Care Product Manufacturing
• 700 & Above Employee

• Beauty Advisor

  • Nov 2013 - Jul 2014

  Initiate service consultations to determine the customer’s preferences and buying/service needs; explain and demonstrate use of cosmetics through actual application. • Partner with Sales Manager and Counter Manager to identify business-driving opportunities and stock needs. • Develop a repeat-business customer base in order to regularly communicate: upcoming events, new merchandise receipts and product replenishment to increase incremental sales. • Leverage product knowledge to increase sales by educating and assisting the customer in making the best choice. • Achieve Scorecard and counter goals. • Provide and exceptional customer experience by ensuring the customer is always the priority. Show less



Walmart

• United States
• Retail
• 700 & Above Employee

• Zone Manager

  • Feb 2009 - Nov 2013

  • Assisted management with the supervision of associates in multiple departments by assigning duties, developing and communicating goals, teaching and ensuring compliance with company policies and procedures, supporting the Open Door Policy, and conducting daily meetings. • Provided customer service by acknowledging the customer, identifying customer needs, assisting with purchasing decisions, and maintain a safe shopping environment. • Participated in the hiring, recruiting, training, coaching, and evaluation of associates in assigned areas. • Verify daily bank deposits, research register overages and shortages, distribute manufacturing coupons to clearing house. • Ensured proper staffing of the front end and review daily work schedules. • Provide direction and guidance to associate on customer service approaches and techniques to ensure customer complaints are resolved within company guidelines. • Ensure associated followed applicable laws and regulation when completing and maintaining financial records and files. Show less