Experience

Lamy Liaisons

• France
• Technology, Information and Internet
• 200 - 300 Employee

• Responsable marketing gamme

  • Apr 2023 - Present

  Editions juridiques Editions juridiques



Albin Michel

• France
• Book and Periodical Publishing
• 200 - 300 Employee

• Responsable marketing

  • Jun 2022 - Mar 2023

  Editions La Librairie des écoles Stratégie marketing - Analyse de l'offre : marché des manuels scolaires et livres éducatifs pour enfants (méthodes pédagogiques alternatives : Montessori, Singapour...) - Définition et mise en œuvre du plan annuel d’actions de promotion (print et digital) et gestion du budget Marketing opérationnel - Réalisation du catalogue annuel (routage scolaire) et des documents promotionnels saisonniers Stratégie digitale - Optimisation de la visibilité de l’offre sur les sites e-commerces (campagnes publicitaires et emailings), blogs et réseaux sociaux Diffusion et distribution - Création des supports de ventes - Présentation des programmes éditoriaux lors de séminaires - Mise en place d'opérations commerciales en librairie Show less



Groupe Studyrama

• France
• Higher Education
• 1 - 100 Employee

• Responsable de projet marketing et communication

  • Aug 2018 - May 2022

  Editions Studyrama et Bréal Stratégie marketing - Développement de l'offre et conquête de nouveaux marchés (Orientation scolaire - Etudes supérieures/universitaires - Développement professionnel) - Études et benchmarks concurrentiels (Panel GfK livres) - Réflexion sur les couvertures d'ouvrages (nouveau positionnement) Promotion du fonds éditorial (2 500 ouvrages) et nouveautés (350 par an) - Définition et pilotage du plan de promotion à destination des différentes cibles : lecteurs, prescripteurs, libraires, sites e-commerce, journalistes - Lancement et suivi de la réalisation des documents promotionnels Diffusion et distribution - Réalisation des outils d’aide à la vente - Participation aux séminaires de présentation des programmes éditoriaux - Mise en place d'opérations commerciales en librairie Stratégie digitale - Valorisation des ouvrages sur les sites des revendeurs (Amazon, Fnac, Decitre) et sur la E-librairie du groupe (campagnes publicitaires et campagnes emailings) Show less



Hostelling International

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• France marketing coordinator

  • Jan 2013 - Jul 2018

  Implementation of the annual marketing and communication plan (online & offline), supervision of the marketing department, follow-up of external suppliers, design of communication tools regarding with brand orientations, customer and prospect databases/email marketing analysis, responsible for mobile and web projects, corporate and commercial partnerships, french hostels network coordination, report of bed occupancy rate, daily contacts with the global network. Implementation of the annual marketing and communication plan (online & offline), supervision of the marketing department, follow-up of external suppliers, design of communication tools regarding with brand orientations, customer and prospect databases/email marketing analysis, responsible for mobile and web projects, corporate and commercial partnerships, french hostels network coordination, report of bed occupancy rate, daily contacts with the global network.



France Tourisme

• France
• Travel Arrangements
• 1 - 100 Employee

• Communication manager

  • Feb 2009 - Dec 2012

  Product range and development, price negotiations, distribution of brochures and flyers (written in 3 languages), commercial partnerships (hotels, tourist offices, travel agencies), created promotional tools for partners, development of displays for hostels, sales force management, results analysis and strategic recommendations. Product range and development, price negotiations, distribution of brochures and flyers (written in 3 languages), commercial partnerships (hotels, tourist offices, travel agencies), created promotional tools for partners, development of displays for hostels, sales force management, results analysis and strategic recommendations.



FDG Group

• France
• Wholesale
• 200 - 300 Employee

• Product manager

  • Sep 2005 - Jan 2009

  Launch of new collections (table art), market studies, pricing, packaging and merchandising, sales force management, sales support and development, events organization, results report. Launch of new collections (table art), market studies, pricing, packaging and merchandising, sales force management, sales support and development, events organization, results report.



DMC Corporation

• Textile Manufacturing
• 1 - 100 Employee

• Product manager assistant

  • Oct 2003 - Dec 2004

  Launch of new collections in France and abroad (12 branches), market analysis, presentation of collections to branches and order processing, packaging and merchandising (12 languages), sales support and communication tools development , daily contacts with branches. Launch of new collections in France and abroad (12 branches), market analysis, presentation of collections to branches and order processing, packaging and merchandising (12 languages), sales support and communication tools development , daily contacts with branches.