Lecturer in e-commerce and social media strategy

• Mar 2022 - Present

Digital Strategy Manager

• May 2021 - Nov 2022

- Lead and supervise a team of 2 digital strategists and 1 project manager - Be the main point of contact for the major clients B2C and B2B - Media strategy development & implementation (Digital & Offline media) - Digital campaigns management (set-up, KPI’s tracking, optimization, reporting & key learnings analysis) - Consumer analytics & understanding (audience identification & segmentation) - Adjust, improve, and optimise the digital campaigns - Competitive review analysis & market trends Show less

Digital Marketing Manager

• Mar 2020 - Apr 2021

• Create a road map digital marketing strategy (objectives, budget, projects/campaigns) • Creation of the weekly reporting and handling the digital budget • Acquisition of new clients through digital campaigns (FB/IG, Google, Criteo, emailing) • Analyse and optimise campaigns • Creation of B2C newsletter (design, copywriting and setup) • Managing the B2B and B2C e-commerce websites (updates and content creation in 4 lan- guages) • Creation of marketing offers aligned with the corporate objectives • Managing the marketing automation Show less

Digital Product Manager

• Jan 2018 - Jun 2019

- Manage a portfolio of products in acquisition - Create and lead digital campaigns (taboola, outbrain, facebook, instagram, google ads) - A/B testing, analyse (Impressions, CTR, CPA, ROAS) and optimize the campaigns - Create acquisition funnel to acquire new leads or clients - Define and elaborate emailing strategy to leverage revenue - Manage marketing automation to convert and/or retain - Copywriting (landing page, headline, promotional email, ad) - Lead the communication for product launch Show less

Junior Brand Manager

• Jan 2016 - Dec 2017

- Develop & implement the marketing & brand strategy at the group level- Create relevant briefs, presentations to internal teams and external agencies- Lead the migration of the new website (strategy, content and design)- Planification, realization and follow-up of marketing actions (acquisition,activation, loyalty)- Lead partnership/sponsoring (RTS, NZZ, Le Temps, Femina) and find synergies toincrease the reputation- Collaboration with media and creative agencies- Ensuring the proper implementation of the brand through communication- Lead and coordinate transversal projects Show less

Junior Marketing Project Coordinator

• Feb 2015 - Dec 2015

- Events organization (Finanz Messe, EPFL Open House, Mobile Day)- Conception and realization of communication’s materials (newsletter, flyers,brochures, videos)- Define KPIs, analyse and report to the marketing director and recommendappropriate actions to increase conversion- Coordinate the projects between the internal teams and external agencies- Analyse the campaigns (traffic, conversion, CTR, ROIs, customer journey,recommendations)

Producer Intern

• Feb 2014 - Aug 2014

- Manage a portfolio of clients (Nespresso, Canal + Suisse, Sel des Alpes) - Attend clients’ briefs and manage the creative team - Daily follow-up - Shooting preparations (casting, hire technical staff, catering, logistic) - Provide administrative work (planning, budget, invoice, copyrights) - Manage a portfolio of clients (Nespresso, Canal + Suisse, Sel des Alpes) - Attend clients’ briefs and manage the creative team - Daily follow-up - Shooting preparations (casting, hire technical staff, catering, logistic) - Provide administrative work (planning, budget, invoice, copyrights)

Student Assistant in Operations Management

• Aug 2012 - Jul 2014

- Students support by answering questions, providing help for exercises - Correcting projects based on a real case - Administrative tasks - Students support by answering questions, providing help for exercises - Correcting projects based on a real case - Administrative tasks

Development and projects Intern

• Sep 2013 - Jan 2014

- Project managers support - Quantitative analysis on the three printing centers (data base creation, statistical analysis on the printing process and establishment of KPIs) - Qualitative analysis - Project managers support - Quantitative analysis on the three printing centers (data base creation, statistical analysis on the printing process and establishment of KPIs) - Qualitative analysis