Soichiro Higuchi
New Business Development at 株式会社トライバルメディアハウス- Claim this Profile
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Bio
Experience
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New Business Development
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Oct 2022 - Present
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Manager of marketing consulting team
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Jul 2022 - Present
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Senior Consultant
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Sep 2019 - Present
マーケティングコンサルタント
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Rakuten
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Japan
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Technology, Information and Internet
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700 & Above Employee
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FC Barcelona Japan partnership team
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Jan 2018 - Aug 2019
• Increase the awareness of Rakuten × FC Barcelona (Rakuten is the main sponsor of FC Barcelona) through web campaign and events• Researching the awareness of sponsorship and NPS• Planning Rakuten Group wide campaign by using sponsor assets• Contacting to FC Barcelona and held events (I lead some of those events)• Branding
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Rakuten Travel marketing team
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Apr 2016 - Aug 2019
• Maximizing LTV (Life Time Value) and optimizing retention cost through customer relationship marketing such as point campaign and user rank rewards• Planning promotion (AD, affiliate, SNS)• Analyzing current situation and find the issue of Rakuten Travel by using SQL• Lead the projects which has a lot of stakeholders include all sales people• Maximizing revenue through affiliate partners for Rakuten Travel at the same time, optimizing the marketing cost• B to B sales. (acquisition new affiliate partners) I got 20 new affiliate partners and made more than \1BN booking amounts every month.• Making affiliate partners grow Show less
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Education
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高崎経済大学
Bachelor's degree, Business, Management, Marketing, and Related Support Services