Sohil Memon

SEO Specialist and Digital Strategist at Xi Digital Corp.
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Toronto Area, Canada, CA
Languages
  • English -
  • Hindi -

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5.0

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Jana Ray

I was introduced to Sohil as an international student candidate via a Canadian service known as Acadium (formerly GenM) in 2019. He approached me to work on one of my projects for additional experience. Sohil quickly stood out as an exceptional generalist candidate, and had a wide variety of skills and an eagerness to put those skills into practice. Most notably, I was particularly impressed by Sohil's relationship- building skills, demonstrated by his ability to handle even the toughest clients. He quickly earned my trust to engage in direct contact and represented my brand well with every interaction. This is a skill that can often take years to develop, and Sohil did this effortlessly. Since then, Sohil has grown personally and professionally and we've continued to work together on several projects for Canadian organizations including small businesses and nonprofit organizations and I have been consistently pleased with his work, oversight and work ethic. He is a regular go-to provider in my stable of quality contractors to assist with matters including digital marketing, SEO, and he has a solid understanding and track record of conceptualizing and creating high traffic websites, and sourcing the resonant content for such as well. I also lean on him for issues that are outside of my/my organization's usual technical expertise, and I appreciate his collaborative approach in finding the best solution. Sohil and his wife recently immigrated to Canada. As such a smart and capable candidate, I am truly delighted to provide my endorsement and support where possible. If you are in need of a reference for Sohil, please feel free to contact me.

Matteo Imperiale

Sohil made for my organization lots of scripts, he is able to understand my needs and tranforming them in a perfect project. Professional and kind every time he is the perfect partner!

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Credentials

  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Jul, 2022
    - Nov, 2024
  • Advanced Google Analytics
    Google analytics
    Nov, 2022
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Jan, 2023
    - Nov, 2024
  • Keyword Research
    Semrush
    Dec, 2022
    - Nov, 2024
  • Semrush Site Audit Course
    Semrush
    Dec, 2022
    - Nov, 2024
  • SEO Certified
    HubSpot Academy
    Oct, 2022
    - Nov, 2024

Experience

    • Canada
    • Technology, Information and Internet
    • 1 - 100 Employee
    • SEO Specialist and Digital Strategist
      • Feb 2023 - Present

      • Successfully managing a portfolio of 30+ clients with regular SEO plans • Implementing off-page SEO link-building activities with thorough research and analysis • Managing Google My Business for local SEO and achieving 3-pack rankings • Configuring goals and tracking conversions using Google Analytics and Google Tag Manager • Conducting research on competitors' SEO strategies and analyzing their efforts • Performing comprehensive keyword research based on industry trends and geographical factors • Generating monthly visual reports with accurate statistics using Google Data Studio (or Looker Studio) dashboards • Conducting outreach for guest post opportunities after conducting extensive competitor and niche analysis • Analyzing data from Search Console and SEMrush to optimize click-through rates (CTR) and make informed decisions • Proactively removing and disavowing toxic links to safeguard website integrity and prevent harm. • Staying updated with the latest trends and developments in the Search Industry, including advancements in ChatGPT and similar tools • Researching and implementing content recommendations to drive organic SEO success • Conducting tests, gathering and analyzing data, and identifying trends and insights to maximize ROI in paid search campaigns. Show less

    • SEO Specialist and Digital Marketer
      • Aug 2017 - Aug 2022

      • Successfully implemented SEO strategies that resulted in increased organic traffic, improved search rankings, and increased conversions for clients. • Proven client-facing skills in the acquisition, pitching, communication, and reporting for successful business development and positive client relationships. • Expertise in identifying and prioritizing keywords to drive organic traffic and increase conversions • Proven experience in building and designing websites using both PHP and WordPress, providing a tailored user experience and improved website functionality • Familiarity with search engine marketing (SEM) principles, including keyword research and ad copywriting, and experience in creating and managing basic SEM campaigns • Experienced in using Google Tag Manager to deploy and manage tracking codes, including Google Analytics, AdWords, and other third-party tags, resulting in improved website performance and accurate data tracking • Proven experience in using Google Analytics to monitor website performance, generate reports, and identify key metrics, resulting in improved user engagement and increased conversion rates. • Expertise in on-page SEO to improve search visibility and user experience, including optimizing titles, headlines, meta tags, and alt tags. • Experienced in off-page SEO, including link building and content promotion to increase website authority and drive organic traffic. • Implemented Technical SEO and improved website performance using minification, structured data, AMP, mobile-first indexing, and Google PageSpeed Insights. • Utilized tools such as SEMrush and ahrefs to conduct competitive analysis and identify opportunities to differentiate the website in the search landscape. • Stay up-to-date with SEO trends and algorithm updates, industry changes, and best practices. Show less

    • India
    • Software Development
    • 200 - 300 Employee
    • Program Analyst
      • Oct 2016 - Jun 2017

      • Worked as a programmer analyst on a custom PHP based framework to develop and maintain web application modules and work on database reports. • Involved in product development using sprint life-cycle. • Developed skills in debugging and troubleshooting PHP code to identify and resolve issues • Collaborated with cross-functional teams to successfully complete projects on time • Demonstrated strong communication skills, both verbal and written, to effectively convey ideas and delegate tasks within the team. Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Software Engineer
      • Jul 2014 - Jun 2016

      • Developing new modules for ongoing projects by gathering requirements from clients. • Used problem-solving and critical thinking skills to overcome challenges and find creative solutions as a team • Gained extensive experience in PHP programming and web development, including object-oriented programming and MVC frameworks such as Laravel and CodeIgniter. • Worked with databases, including MySQL, and utilized SQL for data manipulation and analysis. • Demonstrated ability to quickly learn and adapt to new programming languages and technologies Show less

    • India
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Software Engineering Intern
      • Dec 2013 - Apr 2014

      • Completed software engineering internships at top tech companies, gaining hands-on experience in the development of software applications Applied problem-solving and critical thinking skills to identify and resolve technical issues • Demonstrated strong communication skills, both verbal and written, to effectively convey ideas and collaborate with team members • Committed to continuous learning and professional development, staying up-to-date with the latest technologies and best practices in the field. Show less

Education

  • Dharmsinh Desai University, Nadiad-387001
    Bachelor of Technology (B.Tech.), Information Technology
    2010 - 2014
  • Shree Sardar Patel Vidyalaya, Surendranagar
    HSC, Science
    2008 - 2010

Community

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