Experience

Noor Poultry Farms (Pvt) Limited

• Pakistan
• Farming
• 1 - 100 Employee

• Chief Operating Officer

  • Apr 2018 - Present

  As COO at Noor Poultry, I develop and implement long-term strategic objectives and corporate strategies while overseeing expansion projects from design to execution. I closely monitor market trends and provide leadership for efficient team performance. As a strategic decision maker, I develop a three to five-year vision and review the annual business plan and budget for submission to the President & CEO. I also oversee all activities on poultry farms, from daily planning to financial management and flock record performance monitoring, ensuring quality control and customer satisfaction. Show less

• Head of Sales & Marketing - Poultry

  • Feb 2018 - Mar 2018



Sadiq Group

• Pakistan
• Food and Beverage Services
• 200 - 300 Employee

• Sales and Marketing Manager

  • Jul 2014 - Jan 2018

  I developed and launched the consumer brand for eggs at Sadiq Poultry and worked on various projects including brand development, sales, and marketing management. As the Sales and Marketing Manager for SB Eggs, I developed packaging, pricing, and marketing campaigns, and established sales operations and teams nationwide. I also developed sales channels through various models such as GT, MT, IMTs, CSD, and HORECA. Additionally, I managed brand management and marketing activities for SB Organic Fertilizer and launched Go Fresh Chicken, developing modern chicken and meat shops in Rawalpindi/Islamabad. I created impactful consumer promotions, represented Sadiq Poultry at exhibitions, poultry shows, and social events, and actively participated in the Food Safety Committee, successfully obtaining ISO-22000 and HACCP certification for SB Eggs. I also created a corporate documentary for Sadiq Group, covering various business operations. Show less



Select Food Industries

• Director

  • Dec 2008 - Jun 2014

  In 2009, I founded "SELECT Food Industries" with a clear vision to provide hand-picked, cleaned pulses, and spices to households and institutional customers, with a focus on enhancing consumer convenience. In 2009, I founded "SELECT Food Industries" with a clear vision to provide hand-picked, cleaned pulses, and spices to households and institutional customers, with a focus on enhancing consumer convenience.



K&N's Group

• Indonesia
• Real Estate
• 1 - 100 Employee

• Regional Sales Manager - North

  • Jul 2004 - Nov 2008

  One of my significant achievements at K&N's was playing a key role in turning the company from a loss-making venture into a profitable and market-leading entity in the processed chicken industry. I planned and launched a chain of company-operated outlets throughout the North region in addition to third-party retail and food service businesses, starting from almost zero. Furthermore, I developed and groomed a team of young professionals to handle various functions in sales, marketing, and distribution, ensuring the smooth operation of the business.As the Regional Sales Manager at K&N's, my key responsibilities included overseeing all sales and marketing activities and increasing the market share of frozen products. I was also responsible for assigning and dispensing credit policies, ensuring their timely collection, and addressing any problems that arose on a daily basis. Additionally, I monitored and expanded the company-operated outlets, developed and operated the retail and institutional business, and ensured proper ordering and distribution of processed and value-added chicken products across the market. I also had the unique idea of brand activation through food tasting kiosks and participating in exhibitions and organizing events to boost brand promotion, which I executed very well. Lastly, I handled outdoor media buying and coordinated marketing activities in the region. Show less

• Area Sales Manager - North Region

  • Jul 2002 - Jun 2004

  At K&N's Group (formerly, M-Artal Poultry International), I advanced to the position of Area Sales Manager - North Region, where my main objective was to expand the brand's reach and recognition across the territory. Through my efforts, I was able to effectively increase the brand's availability and awareness in the region.



M-Artal Poultry International (Pvt) Limited

• Assistant Manager Sales - North Region (Now K&N's)

  • Mar 2001 - Jun 2002

  To capitalize on my qualifications and past performance, I was offered an opportunity to transfer to my hometown of Islamabad, where I could take advantage of the early phase of the processed chicken market. I successfully developed the retail and institutional channels in the North region from scratch, which made me well-suited to take on this challenge. To capitalize on my qualifications and past performance, I was offered an opportunity to transfer to my hometown of Islamabad, where I could take advantage of the early phase of the processed chicken market. I successfully developed the retail and institutional channels in the North region from scratch, which made me well-suited to take on this challenge.



M-Artal Poultry International (Pvt) Limited (Now K&N's)

• Assistant Manager Admin & HR

  • Jul 2000 - Feb 2001

  As an Assistant Manager of Admin and HR, my responsibilities included managing attendance records, payroll for plant labor, overseeing staff mess operations, security, and handling administrative issues of the Processing Plant.

• Live Bird / Contract Farming Executive

  • Dec 1998 - Jun 2000

  As a Live Bird/Contract Farming Executive, I had the opportunity to launch contract farming for the first time in the Pakistani poultry industry. I worked diligently and learned extensively from the Indian model of contract farming. I successfully launched and monitored the performance of the farms, while also being responsible for purchasing live chicken from the open market. In this role, I managed the supply of live chicken to the processing plant, processed bills, negotiated with farmers and wholesalers, and coordinated with the production team to ensure a smooth operation. Show less

• Management Trainee

  • May 1998 - Nov 1998

  As a Management Trainee at M-Artal Poultry International (now K&N's Foods), I had the opportunity to work with the Head of Processing Plant as an Assistant. In this role, I assisted in developing systems for the newly established processing plant operation. Additionally, I provided support to the engineering department, supply chain, and administration in developing work SOPs and team building for the poultry processing plant.



Shifa International Hospitals Limited

• Pakistan
• Hospitals and Health Care
• 700 & Above Employee

• Supervisor, Transport & Housing Department

  • May 1994 - May 1998

  In this role as Supervisor of Transport and Housing, I was responsible for managing the transport fleet, ambulance service, and transportation system for over 500 employees. Additionally, I oversaw the leasing and furnishing of official residences and nursing hostels, and managed inventory control, security, and administrative affairs related to these facilities. In this role as Supervisor of Transport and Housing, I was responsible for managing the transport fleet, ambulance service, and transportation system for over 500 employees. Additionally, I oversaw the leasing and furnishing of official residences and nursing hostels, and managed inventory control, security, and administrative affairs related to these facilities.