Sohaib Akhyar Baba khail

Area Sales Manager at Dalda Foods Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Peshawar District, Khyber Pakhtunkhwa, Pakistan, PK

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Experience

    • Pakistan
    • Business Consulting and Services
    • 300 - 400 Employee
    • Area Sales Manager
      • May 2015 - Present

      I joined Dalda Foods in May 2015 as an Area Sales Manager, and my responsibilities is... • To Launch New Product of Dalda Foods CupShup • Search New Distributors to run New Business • • SKU wise/Brand wise volume/Value on month wise • Geo-Expansion , Numeric & Weighted distribution target achievement • Sustainability of Business • Volume drive through main towns • Achievement of Segment wise targets • Profitability of the branch • Drive the sales team at a pace that will deliver results whilst leading from the front and personally delivering a targeted number of exchanges • Setting daily targets and monitoring performance • Running morning and team meetings • Coaching, training and developing the team • Recruiting staff, rotes • Carry out a targeted number of valuations per week to generate a targeted number of instructions at no less than 55% conversion • Ensuring the appropriate and timely use of all marketing material • Being aware of market conditions and trends • Selling all company services strongly and ethically • Selling company Product to generate new and repeat business • Keeping records of all activity • Producing weekly reporting statistics • Ensuring all viewings are followed up • Ensuring regular feedback is provided to Company • Pipeline control • Setting up and ensuring all office systems and company policies are adhered to • Responsibility for Health & Safety in the office Show less

    • Pakistan
    • Food and Beverage Services
    • 1 - 100 Employee
    • Area Sales Manager
      • Dec 2013 - May 2015

      • SKU wise/Brand wise volume/Value on month wise • Market Share as per BOP plan • Geo-Expansion , Numeric & Weighted distribution target achievement • Sustainability of Business • Volume drive through main towns • Achievement of Segment wise targets • Planning & Execution of new brand launches • Infrastructure deployment & Operational excellence • Conduct distributor warehouse audit & model warehouse • Handling of PQCs as per SOP • Placement of company assets in trade • Execution of trade marketing activities through distributor sales force Show less

    • Netherlands
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Territory Manager
      • Apr 2007 - Sep 2013

      • Ensure the Achievement of Yearly, Quarterly, Monthly Targets • Ensure Coverage, Productivity and availability of all Brands • Effectively implementation of merchandising activities, including display drives in GT segment. • Selection of distributors including ‘Feasibility and infrastructure analysis’ • Stock handling with efficient distribution management. Ensuring Good Warehouse practices to provide the best product to the customer/trade • Preparing monthly presentations for senior management including analysis, observations and way forward. • Timely Induction of assets in market according to potential of trade. • Implementation of Company Policies on Distributor level & Trade Level. • Ensuring numeric and weighted coverage through daily PJP monitoring, stock levels and market visits • Responsible to ensure distributor ROI • Managing business through distributors and direct sales force. Show less

    • Field Officer
      • Apr 2005 - Mar 2007

      • Responsible for primary & secondary targets • Responsible for distribution & Trade management • Responsible for trade coverage • Maintain desired level of service frequency at trade level • Responsible for trade marketing activities • Responsible for distribution claims • Responsible for primary & secondary targets • Responsible for distribution & Trade management • Responsible for trade coverage • Maintain desired level of service frequency at trade level • Responsible for trade marketing activities • Responsible for distribution claims Show less

    • Pakistan
    • Telecommunications
    • 700 & Above Employee
    • Corporate Sales Executive
      • Feb 2004 - Mar 2005

      Indigo promotion Indigo promotion

Education

  • Gomal University
    Master of Business Administration (MBA), Marketing
    2002 - 2004
  • Wapda Degree College Tarbela Dam
    Bachelor's degree, Economics
    2000 - 2002
  • Comprehensive High School Tarbela Dam
    Matric, Science
    1996 - 1998

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