Sofía Magdalena Montero

Commercial Director at Eightmood of Sweden AB
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Malmö Metropolitan Area, SE
Languages
  • English Professional working proficiency
  • Swedish Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Danish Limited working proficiency
  • Norwegian Limited working proficiency
  • French Elementary proficiency

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Experience

    • Sweden
    • Wholesale
    • 1 - 100 Employee
    • Commercial Director
      • May 2020 - Present

      Re-launch of the brand on the Scandinavian market Responsible for re-building the customer portfolio Key Account sales and development Coaching and development of sales team Part of Product Management Team – assortment/matrix development and pricing etc. New market strategy and development - network to find the best international partners Commercial sign-off for new partners Budgeting and follow up Strategy development and execution, monitor and evaluate results Travel to markets for strategic stakeholder meetings & fairs Development of overall marketing strategy Develop product range and assortment strategy (matrix) Set product and brand strategy Show less

    • Sales Director
      • Sep 2018 - Apr 2020

      Responsible for the total sales and customer portfolioKey Account development and executionCoaching and development of sales team (+10 people)Part of Product Management Team – assortment development and pricing etc.New market strategy and development - network to find the best international partnersCommercial sign-off for new stakeholdersBudgeting and follow upStrategy development and execution, monitor and evaluate resultsResponsible for Agent team (+15 agent teams) – market specific budgeting and follow upTravel to markets for strategic stakeholder meetingsJoin Marketing Manager in developing the overall marketing strategyTogether with the team represent the company at international fairs as well as internal customer fairsPart of Management TeamFormulate a new ’company process plan’ in order to achieve better routines as well as cost/sales efficiency Show less

    • Export Sales Manager
      • Apr 2018 - Sep 2018

      Key Account development and executionResponsible for the European market, develop and increase market presence through various initiativesConnect with strategic partners and stakeholders - open up new market opportunitiesResponsible for our agent team across the world – this includes budgeting and project lead of new commercial possibilities. Project lead yearly agent meetingsExecute on expansion plan of our European market – find and sign new agents and distributorsContract and price discussions with new stakeholdersProject lead showroom openings across Europe, shop in shop development in key locationsParticipate at fairs, international as well as client specific onesCollaborate with cross functional team (marketing) to optimize client experience in showroom and at fairs Show less

    • Sales Director Women
      • Jan 2015 - Nov 2017

      Responsible for ’women wholesale’ on the Scandinavian marketResponsible for 20+ brands such as M Missoni, Rossignol, Victoria by Victoria Beckham, Love Moschino, Karl Lagerfeld, Kenzo, Pierre Balmain etc.Optimize distribution and market presence on our territoryCoach and develop sales team (+5 team members)Seasonal/yearly budgeting and sales strategies, monitor and evaluate resultsNegotiate contracts - commercial sign offProject lead opening of shop-in-shops with strategic customersInitiate and execute sales and marketing strategies together with Marketing Manager Constant development of our international supplier relations; large number of travels yearly to Paris and Milan- Work closely with the Creative Director/owner in the brand onboarding processRegular travelling within Scandinavia to visit customers together with the respective Brand ManagersForm strategic plans for brand implementation/development/expansion – present to Area Manager at each brand respectivelyAlways keep an up to date view of the Scandinavian Retail Market Show less

    • Market Coordinator
      • Sep 2010 - Jan 2015

      Coordinate brands such as: MMissoni, Love Moschino, See by Chloe, Pierre Balmain, etc. (+20 brands)Optimize distribution and market presence on our territorySeasonal/yearly forecasting and sales strategies, monitor and evaluate resultsCalculate and provide analysis for potential brand cooperationsCalculate and invoice company commission for our agency contracts (+10 brands)Monitor sales development and present to each brand respectivelyInitiate and execute sales and marketing strategies together with Marketing Manager with the goal of increasing brand awareness in our given territorySupport the Creative Director with sales data and analysis for budgetsKeep a dialogue with clients who have payment difficulties and/or show inconsistent buying behaviour - Assistant CFO responsibilities Show less

  • Monti / Studio Monti
    • Malmö, Sweden
    • Assistant Buyer / Sales associate
      • Jan 2007 - Jul 2010

      Assistant buyer and sales person for multibrand store with premium brands such as: Love Moschino, Moschino Cheap & Chic, Armani Jeans, MMissoni, Kenzo, etc. Assist in planning seasonal budgets and follow up brand/ category results. Responsible for stock and availability Assistant buyer and sales person for multibrand store with premium brands such as: Love Moschino, Moschino Cheap & Chic, Armani Jeans, MMissoni, Kenzo, etc. Assist in planning seasonal budgets and follow up brand/ category results. Responsible for stock and availability

    • Switzerland
    • Hospitality
    • 700 & Above Employee
    • Management Trainee at Amangani Resort
      • May 2009 - May 2010

      International Management Trainee within the Food & Beverage as well as the Sales and Events department for luxury property with 40 rooms and 10 private villas Coordinated events, conferences, and weddings Hostess in restaurant International Management Trainee within the Food & Beverage as well as the Sales and Events department for luxury property with 40 rooms and 10 private villas Coordinated events, conferences, and weddings Hostess in restaurant

    • United Kingdom
    • Hospitality
    • 700 & Above Employee
    • Assistant Guest Relations Manager
      • Sep 2007 - Dec 2007

      Assistant Guest Relations Manager at newly opened luxury hotel with 390 rooms Coached employees to ensure adherences to policies, standards, and procedures to provide excellent guest service Coordinated group and VIP bookings and arrivals from a front of the house perspective Successfully implemented and developed the Priority Club Program – a reward program for the returning guests Assistant Guest Relations Manager at newly opened luxury hotel with 390 rooms Coached employees to ensure adherences to policies, standards, and procedures to provide excellent guest service Coordinated group and VIP bookings and arrivals from a front of the house perspective Successfully implemented and developed the Priority Club Program – a reward program for the returning guests

    • Internship in Marketing and Operations
      • Aug 2007 - Sep 2007

      Internship in the front office department in five-star deluxe city apartment hotel ahead of the 2008 Summer Olympics Internship in the front office department in five-star deluxe city apartment hotel ahead of the 2008 Summer Olympics

    • Management Trainee
      • Dec 2005 - May 2006

      Management training within food & beverage as well as event planning Management training within food & beverage as well as event planning

Education

  • Glion Institute of Higher Education
    Bachelor in Business Administration, Economics, Management
    2005 - 2008
  • ProCivitas Privata Gymnasium
    High School and Junior College Education, Eonomics
    2002 - 2005

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