Experience

The Energy Year

• United Kingdom
• Media Production
• 1 - 100 Employee

• Human Resources Director

  • Aug 2019 - Present

• Country Manager

  • Sep 2016 - Aug 2019

  • Leading overall sales, marketing and content strategy. • Responsible for generating new business and managing past clients which resulted in a retention rate of around 70%. • Personally meeting energy ministers and CEOs to gather their insights for inclusion in our annual reports (participated in interviews with >300+ oil and gas executives). • Experienced in multimedia reporting; responsible for directing and coordinating video interviews with senior global executives. • Enhancing and promoting bilateral trade between EMENA countries and their target markets. For example, negotiated partnerships with the Ministry of Petroleum, Iran; National Iranian Oil Company, Iran; and, China Petroleum & Chemical Industry Federation, China. • Executed multi-year marketing strategy to consolidate market position and establish brand awareness in new territories• Established and maintained important stakeholder relationships with global Energy Ministries, NOCs, IOCs, oilfield service providers, EPCCI, offshore and marine companies, embassies, trade missions and chambers of commerce. • Responsible for hiring, training and managing a sales team of >15.• Negotiated multiple events and media partnerships with the most important trade shows and local media ensuring high visibility of our work and widespread distribution. Show less

• Sales Coordinator

  • Nov 2015 - Sep 2016

  • Planned and executed targeted domestic market sales and advertising campaigns to generate new business. • Skilled market researcher with knowledge of the fullstream oil and gas industry. • Successfully passed project sales target ahead of schedule. • Built company brand by establishing strong partnerships with the local Ministry of Energy and NOIC, important trade media and b2b industry events including The Iran Oil Show. • Recruited and mentored local staff of >4 for duration of project. • Experienced in handling governmental protocol for top ministers and state enterprise leaders. Show less

• Sales Coordinator

  • Apr 2015 - Oct 2015

  In October 2015, The Oil & Gas Year held a Strategic Roundtable discussion for Abu Dhabi. Key stakeholders from the region’s oil and gas industry met at the Beach Rotana Hotel in Abu Dhabi to discuss the UAE’s recent decision to remove transport fuel subsidies, the deregulation of fuel prices in the emirates and other notable issues affecting the industry. The roundtable panel was attended by esteemed speakers from the country’s oil and gas industry, including Minister of Energy Suhail Mohamed Faraj Al Mazrouei who introduced the proceedings with a keynote speech. Other attendees included World Bank GCC Energy Expert Maria Vagliasindi, National Bank of Abu Dhabi Managing Director and Global Head of Energy and Resources Marc Mollema, Shell vice-president, Middle East Andrew Vaughan, Statoil vice-president, Middle East Neri Askland, Masdar Institute vice-president for research and professor of practice Steven Griffiths, Schlumberger Drilling Group vice-president drilling tools and remedial, Middle East Kathryn Brett, ADNOC manager, R&D division Wafik Beydoun, Qatar petroleum senior adviser Nasser Al Mohannadi and STRATEGY& senior associate Yahya Anouti. PwC partner Neil O’Keefe served as the moderator of the event. More than 300 members from the private and government sectors attended the event, sharing their opinions on these important issues. Show less

• Sales Coordinator

  • Jan 2015 - Apr 2015

  My role was focused on updating and maintaining our client relationship management database, and researching and analysing potential clients in order to generate new business.



Advertising World

• Belgrade

• Assistant of the Managing Director & Editor in Chief

  • Jan 2014 - Jul 2014



Elite Model Management

• United States
• Entertainment Providers
• 700 & Above Employee

• Various

  • Jan 2008 - Dec 2013