Experience

WhiteBIT

• Lithuania
• Financial Services
• 1 - 100 Employee

• Retention Marketing Manager

  • Jan 2023 - Present

  - Worked on enhancing the efficiency of push and email campaign strategies. - Evaluated the effectiveness of retention campaigns by establishing and fine-tuning metrics for measuring their success. - Conducted research and experimentation (A/B tests) to define and refine target audiences for advertising campaigns and pushes. - Continuously sought out possibilities for improving the product. - Developed and implemented the retention strategy and roadmap, collaborating with various teams to sequence and execute the strategy effectively. Show less



PlantIn (Genesis)

• IT Services and IT Consulting
• 1 - 100 Employee

• Retention Specialist

  • May 2022 - May 2023

  - Worked on optimization of push and email campaign strategies - Tracked the performance of retention campaigns by establishing and optimizing metrics to measure effectiveness; - Researched and shaped audiences for advertising campaigns&pushes by A/B tests. - Constantly searched for opportunities for improvement of a product; - Built and executed the product strategy and roadmap, working cross-functionally to sequence and execute this strategy. - Worked with Amplitude, Tableau, Firebase (remote config) Show less



Онлайн Институт Практической Психологии

• E-learning
• 1 - 100 Employee

• CRM&EMAIL MARKETING MANAGER

  • Jul 2021 - Mar 2022

  - Optimized email campaign strategies - Created sales tunnels and smart senders(leeloo.ai) - Created and launched daily/weekly/monthly emails (Active Campaign) Created email templates in Stripo; - Tracked the performance of retention campaigns by establishing and optimizing metrics to measure effectiveness - Researched and shaped audiences for advertising campaigns by A/B tests - Optimized email campaign strategies - Created sales tunnels and smart senders(leeloo.ai) - Created and launched daily/weekly/monthly emails (Active Campaign) Created email templates in Stripo; - Tracked the performance of retention campaigns by establishing and optimizing metrics to measure effectiveness - Researched and shaped audiences for advertising campaigns by A/B tests



BUSINESS CONSULTING ACADEMY. Online educational courses for lawyers

• Project Manager

  • May 2021 - Jul 2021

  - Set trigger and retention emails; (getcourse) - Worked with with bots / sales tunnels (Leeloo.ai) - Tracked, reviewed and controlled project progress and performance at clearly defined points ensuring the project is delivered on time and within budget. - Developed communication and reporting strategy, coordinated between stakeholders for progress reviews, key decisions, documentation approvals - Set trigger and retention emails; (getcourse) - Worked with with bots / sales tunnels (Leeloo.ai) - Tracked, reviewed and controlled project progress and performance at clearly defined points ensuring the project is delivered on time and within budget. - Developed communication and reporting strategy, coordinated between stakeholders for progress reviews, key decisions, documentation approvals



Eating Disorder Treatment & Recovery Clinic "Redefine Group"

• Mental Health Assistant

  • May 2020 - Nov 2020

  - Controlled over the performance of tasks per day according to the treatment schedule (control of nutrition, medication); - Maintained a comfortable emotional state of the center's patients through communication and various psychological games. - Controlled over the performance of tasks per day according to the treatment schedule (control of nutrition, medication); - Maintained a comfortable emotional state of the center's patients through communication and various psychological games.