Sofi Fridland
Co-Founder & CEO at BizMed.se- Claim this Profile
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LinkedIn User
Sofi is truly one of the most skilled leaders I have ever worked with. Her impressive ability to find new and smart business opportunities has been a vital part in Just Arrived's impressive growth in both Sweden, and new markets she expanded the organization into. Her passion and knowledge of diversity and inclusion shines through in everything she does. She is an expert in developing a healthy and growing business that at the same time prioritizes these important questions and makes a difference. Sofi is a true leader in every room she enters, she not only creates a space where the business grows but each individual can do so as well. Her leadership has been an essential part in my own professional growth which I highly value.
Linda Kvarnström
Sofi and I worked closely together during our time at Nova. She has the sharpest eye for new business development and opportunities. As sparring partner she was invaluable; bold, honest and listening at the same time, always looking for the best possible solution and way forward. Sofi has an exceptional business acumen, always trusted and respected by clients as well as colleagues. I trusted - and still trust - Sofi to always deliver 100% on her promises. I look forward to have Sofi as colleague again in the future, and in the meantime I can only say congratulations to whoever manages to bring Sofi on to the team. She has the greatest drive and business mind, and nonetheless, her leadership is straight forward, warm and trustworthy. Modern leadership at its best!
LinkedIn User
Sofi is truly one of the most skilled leaders I have ever worked with. Her impressive ability to find new and smart business opportunities has been a vital part in Just Arrived's impressive growth in both Sweden, and new markets she expanded the organization into. Her passion and knowledge of diversity and inclusion shines through in everything she does. She is an expert in developing a healthy and growing business that at the same time prioritizes these important questions and makes a difference. Sofi is a true leader in every room she enters, she not only creates a space where the business grows but each individual can do so as well. Her leadership has been an essential part in my own professional growth which I highly value.
Linda Kvarnström
Sofi and I worked closely together during our time at Nova. She has the sharpest eye for new business development and opportunities. As sparring partner she was invaluable; bold, honest and listening at the same time, always looking for the best possible solution and way forward. Sofi has an exceptional business acumen, always trusted and respected by clients as well as colleagues. I trusted - and still trust - Sofi to always deliver 100% on her promises. I look forward to have Sofi as colleague again in the future, and in the meantime I can only say congratulations to whoever manages to bring Sofi on to the team. She has the greatest drive and business mind, and nonetheless, her leadership is straight forward, warm and trustworthy. Modern leadership at its best!
LinkedIn User
Sofi is truly one of the most skilled leaders I have ever worked with. Her impressive ability to find new and smart business opportunities has been a vital part in Just Arrived's impressive growth in both Sweden, and new markets she expanded the organization into. Her passion and knowledge of diversity and inclusion shines through in everything she does. She is an expert in developing a healthy and growing business that at the same time prioritizes these important questions and makes a difference. Sofi is a true leader in every room she enters, she not only creates a space where the business grows but each individual can do so as well. Her leadership has been an essential part in my own professional growth which I highly value.
Linda Kvarnström
Sofi and I worked closely together during our time at Nova. She has the sharpest eye for new business development and opportunities. As sparring partner she was invaluable; bold, honest and listening at the same time, always looking for the best possible solution and way forward. Sofi has an exceptional business acumen, always trusted and respected by clients as well as colleagues. I trusted - and still trust - Sofi to always deliver 100% on her promises. I look forward to have Sofi as colleague again in the future, and in the meantime I can only say congratulations to whoever manages to bring Sofi on to the team. She has the greatest drive and business mind, and nonetheless, her leadership is straight forward, warm and trustworthy. Modern leadership at its best!
LinkedIn User
Sofi is truly one of the most skilled leaders I have ever worked with. Her impressive ability to find new and smart business opportunities has been a vital part in Just Arrived's impressive growth in both Sweden, and new markets she expanded the organization into. Her passion and knowledge of diversity and inclusion shines through in everything she does. She is an expert in developing a healthy and growing business that at the same time prioritizes these important questions and makes a difference. Sofi is a true leader in every room she enters, she not only creates a space where the business grows but each individual can do so as well. Her leadership has been an essential part in my own professional growth which I highly value.
Linda Kvarnström
Sofi and I worked closely together during our time at Nova. She has the sharpest eye for new business development and opportunities. As sparring partner she was invaluable; bold, honest and listening at the same time, always looking for the best possible solution and way forward. Sofi has an exceptional business acumen, always trusted and respected by clients as well as colleagues. I trusted - and still trust - Sofi to always deliver 100% on her promises. I look forward to have Sofi as colleague again in the future, and in the meantime I can only say congratulations to whoever manages to bring Sofi on to the team. She has the greatest drive and business mind, and nonetheless, her leadership is straight forward, warm and trustworthy. Modern leadership at its best!
Experience
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BizMed.se
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United States
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Biotechnology Research
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Co-Founder & CEO
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Oct 2022 - Present
BizMed – a preventive corporate health company to customize and coordinate companies' health initiatives for a healthier, more engaged, and vibrant workplace – for a more successful business. BizMed – a preventive corporate health company to customize and coordinate companies' health initiatives for a healthier, more engaged, and vibrant workplace – for a more successful business.
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Jobbfestivalen - Tema Mångfald & Inkludering i Kungsträdgården
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Sweden
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Events Services
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1 - 100 Employee
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Advisor
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Jan 2023 - Present
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Eeze Consulting
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Sweden
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Staffing and Recruiting
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1 - 100 Employee
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Business Development & D&I
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May 2023 - Present
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Just Arrived
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Sweden
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Human Resources Services
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1 - 100 Employee
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Board Member
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Sep 2022 - Present
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Chief Executive Officer (Nordics)
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Jan 2020 - Aug 2022
Grown the company from 10M to 35+MSEK and through its first profit while we created thousands of jobs and integrated foreign born talent into the Swedish labor market. Born out of the 2015 refugee crisis, Just Arrived was founded on the idea that all new competence in Sweden is of value. Since then we have met thousands of talents from all over the world, who have relocated to Sweden for all kinds of reasons. We have become experts on validating and matching these individuals with… Show more Grown the company from 10M to 35+MSEK and through its first profit while we created thousands of jobs and integrated foreign born talent into the Swedish labor market. Born out of the 2015 refugee crisis, Just Arrived was founded on the idea that all new competence in Sweden is of value. Since then we have met thousands of talents from all over the world, who have relocated to Sweden for all kinds of reasons. We have become experts on validating and matching these individuals with progressive companies. True to our heritage, we still work on the belief that enabling talent, whichever corner of the world it comes from, is something positive for society, as well as for any successful company. To us, it is just talent that matters. Contact: sofi.fridland@justarrived.se
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Head of Sales and Business Development | Just Arrived & Just Tech
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Oct 2019 - Dec 2019
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Consultant
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Jun 2019 - Oct 2019
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Sofi Consulting AB
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Business Consulting and Services
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Founder
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Sep 2022 - Present
Consulting within D&I, B2B Sales and Business Development. Consulting within D&I, B2B Sales and Business Development.
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Just Tech
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Sweden
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Software Development
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1 - 100 Employee
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Head of Sales and Business Development
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Apr 2019 - Dec 2019
Brist på utvecklare är ett faktum. Just Tech levererar därför IT-konsulter och utvecklare med internationell erfarenhet till Sveriges IT-bolag! https://www.justtech.se/ Behöver du utvecklare? Hör av dig till mig på sofi@justtech.se Brist på utvecklare är ett faktum. Just Tech levererar därför IT-konsulter och utvecklare med internationell erfarenhet till Sveriges IT-bolag! https://www.justtech.se/ Behöver du utvecklare? Hör av dig till mig på sofi@justtech.se
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Nova Talent
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Sales & Business Development Director, Nordics
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May 2018 - Oct 2019
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Managing Director, Nordics (Acting)
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Jan 2018 - May 2018
Due to organisational changes I also got responsible for Norway and Denmark during my time as Acting Managing Director.
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Managing Director, Sweden (Acting)
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Jun 2017 - Jan 2018
Managing Director of Nova Sweden include full country P&L-, sales- and personnel responsibility in addition to the employer branding advisory that Nova offer our clients.
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Key Account Manager| Talent Manager
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Jan 2015 - May 2017
Through Nova we enable the world’s most capable professionals and students to share, learn and connect with each other in a uniquely open and genuine environment. Through our network, these individuals hone their skills and grow their network, while progressive companies get ahead of the game by attracting the talent they need to succeed. My role as Client Project Manager includes: - Project lead our clients in their Employer Branding activities such as event, digital marketing and… Show more Through Nova we enable the world’s most capable professionals and students to share, learn and connect with each other in a uniquely open and genuine environment. Through our network, these individuals hone their skills and grow their network, while progressive companies get ahead of the game by attracting the talent they need to succeed. My role as Client Project Manager includes: - Project lead our clients in their Employer Branding activities such as event, digital marketing and strategic work - Plan and project lead our events - Sales - Upsales As a Talent Manager my role include: - Being head of our Network Growth in Sweden and partly the nordics - Developing our network of 7000+ talent in the Nordics - Started and managing our Nordic HR Internship (between 5-8 interns) - Communication management in Sweden
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Talent Relation & Growth Intern
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Aug 2014 - Jan 2015
As a Talent Relations & Growth Intern my task was mainly: - Attract and Recruit top talented members to the Nova Network - Assess and Interview potential new members - Engage and team lead our 12 Swedish Ambassadors - Assist daily task in the organisation - Event Management
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Event & Partner Relations
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Sep 2015 - Sep 2016
GIVING NEW ARRIVALS IN SWEDEN A CHANCE TO ENTER THE LABOR MARKET My role in just arrived was to find talent & partners that believed in Just Arrived during its first year. I was also responsible over their Launching event. By then Just Arrived had over 150 people working pro-bono to make it happen and got surval investors. They are today a team that daily are helping newcomers a chance to enter the labour market in Sweden. GIVING NEW ARRIVALS IN SWEDEN A CHANCE TO ENTER THE LABOR MARKET My role in just arrived was to find talent & partners that believed in Just Arrived during its first year. I was also responsible over their Launching event. By then Just Arrived had over 150 people working pro-bono to make it happen and got surval investors. They are today a team that daily are helping newcomers a chance to enter the labour market in Sweden.
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MQ Retail AB
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Sweden
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Apparel & Fashion
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100 - 200 Employee
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Sales Advisor
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Nov 2007 - Dec 2014
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Visual Merchandiser
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Aug 2010 - Jan 2011
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Academic Work
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Sweden
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Staffing and Recruiting
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700 & Above Employee
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Consultant Assistent
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Apr 2013 - Feb 2014
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Education
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2014 - 2014
Copenhagen Business School
Exchange program, Business Strategy & International Management -
2011 - 2014
Uppsala University
B.Sc in Business Administration, Marketing -
2011 - 2014
Uppsala universitet
B.Sc in Human Resources Management, Pedagogy
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