Experience

Showpad

• Belgium
• Software Development
• 300 - 400 Employee

• Sr. Designer

  • Feb 2019 - Present

  Gent Area, Belgium Define, manage and enforce our branding to support our brand awareness efforts - from guidelines definition to execution of all branding items (web/print/video/animation/3D) • Brand creation of our external and internal events: Showtime/Transform (250+ customers), Gears18 (event for developers), Launchpad (internal event),.. • Creation of all assets related to these events. (booth design, event signage, event promotions, logo/teaser animations, website design, 3D awards… Show more Define, manage and enforce our branding to support our brand awareness efforts - from guidelines definition to execution of all branding items (web/print/video/animation/3D) • Brand creation of our external and internal events: Showtime/Transform (250+ customers), Gears18 (event for developers), Launchpad (internal event),.. • Creation of all assets related to these events. (booth design, event signage, event promotions, logo/teaser animations, website design, 3D awards, photography,...) • Create templates of all marketing collaterals (ebooks, case studies, infographics, one pagers, ... execution by our freelancers. • Design/improve Showpad website and create templates for Showpad emails and landing pages. • Support product launches (creation of our marketing product illustrations, webpages, social ads, ebooks, one pagers,...) • Develop direct marketing tools to reach partners, customers, and prospects with targeted messages

• Designer

  • Apr 2015 - Jan 2019

  Gent



TomTom

• Netherlands
• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Graphic Designer - Geospatial (GIS)

  • May 2013 - Mar 2015

  Gent Area, Belgium • Define, manage and enforce our Geospatial Branding to support our Brand awareness efforts (from Guidelines definition to execution of all branding items) • Create & update all marketing collaterals for Geospatial (used by PU’s, sales team Automotive/GIS/Consumer Licensing) • Create, maintain the Geospatial website so it becomes a cornerstone for the demand generation strategy set up by the marketing team • Develop direct marketing tools to reach partners, customers… Show more • Define, manage and enforce our Geospatial Branding to support our Brand awareness efforts (from Guidelines definition to execution of all branding items) • Create & update all marketing collaterals for Geospatial (used by PU’s, sales team Automotive/GIS/Consumer Licensing) • Create, maintain the Geospatial website so it becomes a cornerstone for the demand generation strategy set up by the marketing team • Develop direct marketing tools to reach partners, customers, prospects with targeted messages (newsletters sent via an online platform) • Manage external agencies (web, graphic design) KEY ACTIVITIES: BRANDING Define and manage Branding Guidelines for Geospatial: -Define look and feel for Industry Events materials (booth, popup walls, pop up banners, posters,..) -Define look and feel for all collaterals (brochures, adverts, promotional materials, print and online advertising and banners, labels, logos) -Define & select imagery -Educate and support the Sales & Marketing teams PRODUCT MARKETING -Collect product updates information and maps -Meetings & reviews with PU’s -Meetings with IT to ensure the new content is available on partner tool, website and intranet (+-150docs/quarter) -Follow-up translations for printed materials and web MANAGING AGENCIES -Brief, follow-up, corrections, quotes & payments -Meetings with external companies to create coverage tools GRAPHIC DESIGN ACTIVITIES Create new tools so our sales team can promote our brand, products and innovation: -Creation of icons, images, product visuals, brochures, info sheets, white papers, coverage sheets, case studies, real time traffic movies, event materials -Support to sales and marketing managers WEB Website, newsletters & bulk emails (webinar & event invitations, reminders, newsletters, personal emails,.): - Design and improving website (collaboration with online team) - Create templates & images - Manage all newsletters and bulk emails - Collecting webstats - Support Marketing Managers

• Graphic Designer

  • Sep 2009 - May 2013

  Gent



Tele Atlas

• IT Services and IT Consulting
• 200 - 300 Employee

• Graphic Designer

  • Sep 2007 - Sep 2009

• Assistant webmaster

  • Sep 2005 - Sep 2007