Sofiene Mrabet
Senior Product Manager at IKXO- Claim this Profile
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Bio
Experience
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IKXO
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France
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Technology, Information and Internet
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1 - 100 Employee
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Senior Product Manager
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Jul 2022 - Present
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Expensya
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France
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Software Development
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100 - 200 Employee
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Senior Product Manager
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Oct 2020 - May 2022
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Keyrus
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France
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Information Technology & Services
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700 & Above Employee
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Senior Product Owner
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Feb 2020 - Sep 2020
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Expensya
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France
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Software Development
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100 - 200 Employee
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Product Manager
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Aug 2018 - Jan 2020
- Proposition d’une vision produit en adéquation avec la stratégie et vision d'entreprise - Analyse du besoin et alimentation du backlog Produit - Reformulation des besoins, recherche des solutions à forte valeur ajoutée - Priorisation des fonctionnalités avec les commanditaires - Définition et suivi des objectifs et des mesures (KPIs) - Pilotage globale de la conception et du design du produit ainsi que du process de développement agile (hands-on) - Suivi récurrent des parties prenantes (équipes, clients, etc…) - Elaboration de la roadmap et planification détaillée des releases du produit - Rédaction des User Stories et arbitrage sur le parcours et l’expérience utilisateur - Pilotage de l’équipe de développement dans les phases de planification, de réalisation et de test - Revue de spécifications et des fonctionnalités en cours de développement - Management de la qualité, Supervisons de l’élaboration des cahiers des tests et de leur exécution - Reporting, communication et animation des comités de pilotage - Veille concurrentielle et benchmarks - Boucle d’amélioration continue - Motivation des ressources et gestion des crises Show less
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WebRadar.me
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Tunisia
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Market Research
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1 - 100 Employee
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Product Owner
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May 2017 - Jan 2018
• Product Owner : Definition of WebRadar features tool, WebRadar provide market research, e-reputation and digital marketing intelligence tools & services for marketers and decision makers in the MENA region. Identification of user expectations and planification of release notes with WebRadar's CTO throught customer interviews. User Experience & User Interface • Project Management : Supporting technical team to fix features priorities. Definition and setting-up marketing plan to expand our business Getting in touch with stakeholders, and strategic partners (Brands, NPOs and others). Show less
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WebRadar.me
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Tunisia
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Market Research
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1 - 100 Employee
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Marketing and Business Development Manager
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Jan 2015 - Jan 2017
• Corporate strategy : Implementation of Marketing & digital Marketing Strategy of ‘WebRadar’‘s Company. Definition and setting-up of digital marketing campaigns. Identification of key performance indicators to measure the return on investment of every activity executed to improve the visibility of your solution. Improving our Marketing funnel (Brand Awareness, Acquisition, Activation, Retention, Referral • Product Management : Development of roadmap product (User Stories, Persona, Value Proposition), Reviewing current features of our solution ‘WebRadar’ (Social Media Monitoring Platform) and presenting a new features proposal. • Business Development : Commercial prospecting in news markets (Morocco, Algeria) to acquire new clients. Elaboration of a business plan to raise fund. Collaboration with sales department to enhance sales process Show less
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Education
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ESC Tunis
Master's degree, Entrepreneuriat / études entrepreneuriales -
ESC Tunis
Bachelor's degree in Management Computer Science, Informatique