Sofie Bédard

Director of Marketing at Cetaris
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Contact Information
us****@****om
(386) 825-5501
Location
Toronto, Ontario, Canada, CA
Languages
  • French Limited working proficiency
  • English Native or bilingual proficiency
Skills

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Bio

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Credentials

  • Technical Writing Certification
    -

Experience

  • Cetaris
    • Canada
    • Software Development
    • 1 - 100 Employee
    • Director of Marketing
      • Sep 2018 - Present
    • Marketing and Content Strategy
      • Aug 2014 - Mar 2018

      As the content strategist at Cetaris, I managed a team of content creators from across departments to deliver shining content across multiple platforms including the Cetaris blog, social channels, as well as at community events and tradeshows. Managing and optimizing user-centered content that nurtured prospectives down the funnel.-Oversaw all integrated media marketing at Cetaris. Drafted editorial calendars to ensure timely outputs and consistent, high quality messaging. -Managed content and creative teams to publish shining digital experiences that delivered across key touchpoints in the customer journey.-Developed a Content and SEO strategy that lead to top placement on Google for several high-volume keywords. -Defined content KPIs and engagement metrics, then executed regular audits to optimize published content. Used analytics to measure campaign performance, prove return on content, and create full-funnel reports.-Results: proved a steady increase of content-influenced conversions across organic, paid, social, and email marketing channels. Show less

    • Technical Writer
      • Sep 2013 - Jun 2015

      I began as a Technical Writer at Cetaris, Inc where I created user assistance for the Cetaris Fleet and Cetaris Fixed Asset software products. • Wrote, updated, and maintained the context-sensitive help system for both the legacy desktop application and the next generation mobile app. • Developed a company style guide to align style, terminology, localization, and branding efforts for documents being published externally.• Produced, recorded, and edited video training content i.e. webinars, training videos, and demos. Show less

  • Opera.ca
    • Italy
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Student Intern and Research Assistant
      • Jul 2013 - Aug 2013

      • Analyzed Data for an ongoing research project. • Supported social media sites and e-marketing campaigns. • Analyzed Data for an ongoing research project. • Supported social media sites and e-marketing campaigns.

Education

  • Queen's University
    Bachelor of Arts Honours, English Language and Literature Major/Art History Minor
    2009 - 2013
  • Humber College
    Technical Writing Certificate, Professional, Technical, Business, and Scientific Writing
    2013 - 2014
  • Growclass
    Certificate, Growth Marketing - Winter 2020 Cohort
    2020 -

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