Experience

Ferm

• Belgium
• Non-profit Organizations
• 100 - 200 Employee

• Head of corporate communications

  • Sep 2020 - Present

  I lead a team of experts to deliver the corporate communications goals of Ferm vzw, Ferm Kinderopvang, Ferm Huishoudhulp, Ferm Thuiszorg and Ferm Oppas. We ensure the shared name of Ferm is a catalyst for more brand visibility and brand awareness. By joining forces in broadscale campaigns, we create opportunities for all organisations, strengthening the relationship with existing and potential customers, members, employees and volunteers.Tasks include:Build a strong employer brandStrategic consultancy on stakeholders’ communications for all Ferm organisationsCreate quality content tailored to internal and external stakeholdersFind us on social media via @SamenFermwww.SamenFerm.be

• Manager internal communications agency

  • Sep 2018 - Sep 2020

  In September 2018 Landelijke Thuiszorg, Landelijke Kinderopvang, Puuur, Oziki and KVLV decided to consolidate their communications efforts and founded a shared internal communications agency. The first priority of this internal communications agency was to develop one brand shared by these organisations. With the help of Kunstmaan - Accenture, we created a new name (Ferm), logo, and corporate communications guidelines. We also developed one online platform, adapted all existing communications material and prepared an extensive internal and external rollout strategy to ensure acceptance and sheer enthousiasm of internal and external stakeholders about the new brand. This culminated in a spectacular launch event on January 24th 2020 and a guerilla marketing initiative on January 25th 2020 where we put doormats with 'Ferm welkom' at the front doors of 90.000 households in Flanders. (BOCAP award)As manager of the internal communications agency, I was responsible for managing the creative team: defining an appropriate look & feel for print and digital outlets, creating content, developing the campaign launch and event while preparing for a rollout of brand new communications materials for Ferm vzw, Ferm Huidhoudhulp, Ferm Thuiszorg, Ferm Kinderopvang and Ferm Oppas.

• Coach marketing & communications

  • Jan 2011 - Aug 2018

  With 80.000 members, Ferm vzw is the largest women's organisation in Flanders, Belgium. Organising 50.000 activities such as workshops and lectures every year, 9.000 enthusiastic volunteers are the backbone of this non-profit organisation. Founded in 1911, Ferm vzw aims to improve the quality of life for women and families living in Flanders' rural communities. Publishing cookbooks with healthy and balanced meals as early as 1927 with a special WW II edition, setting up free health care and vaccinations for young children in the 1950's and facilitating farms to get access to running water in the 1960's are just some examples of their accomplishments.Today, the challenges of Ferm vzw include empowering women, raising awareness and changing behaviours to benefit a sustainable future and improving the work/life balance.Responsibilities of the MarCom coach:- Coach MarCom team members- Strategy and government compliance- Communications & PR- Marketing- Press relations- Copywriting- Event management



Volvo Event Management S.A.

• Belgium
• Entertainment

• Communications manager and project manager golf

  • Aug 2000 - Aug 2010

  Volvo Event Management is an in-house management company charged with the responsibility of planning and executing Volvo’s strategic sponsorship portfolio. Jointly owned by Volvo Car Corporation and the Volvo Group, this Volvo subsidiary was based in Brussels until it was relocated to Göteborg, Sweden in March 2010. During my time at Volvo, I combined two roles:1) COMMUNICATIONS MANAGERReporting to the president & CEOCoaching the communications assistant and on-line media managerTasks included:- Define & implement the internal & external communications strategy- Internal marketing of sports event packages for Volvo's top B-to-B customers- Be the main port-of-call for media & internal/external Volvo magazines- Outline & secure consistent look & feel2) PROJECT MANAGER – Volvo Masters AmateurReporting to the president & CEOManaging a team of consultants throughout the year & temporary employees during the event periodTasks included:- Promote the use of amateur golf as a CRM tool by liaising globally with Volvo’s senior management- Manage & steer the development of the amateur golf concept- Provide internal consultancy to the 20 participating Volvo markets- Plan & manage the World Final’s six-day programme in Marbella, Spain