Sofie De Maertelaere

Strateeg voor social-profit organisaties at Josworld, Human-Driven Communication
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Contact Information
us****@****om
(386) 825-5501
Location
BE
Languages
  • English Full professional proficiency
  • French Professional working proficiency
  • Spanish Professional working proficiency
  • Dutch Native or bilingual proficiency

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Kristof Brouwers

Although we work in a sector that is not easy for marketing people to understand, Sofie simply immerses herself in our world. She captures the most important elements from our sometimes messy input and translates this into a clear branding of ARCSOM. This results in a perfectly tuned new corporate identity and strong foundations for custom marketing and further growth.

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Experience

  • Josworld, Human-Driven Communication
    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Strateeg voor social-profit organisaties
      • Jan 2023 - Present

  • TBWA\Belgium
    • Belgium
    • Advertising Services
    • 100 - 200 Employee
    • Senior Brand Strategist
      • Sep 2021 - Dec 2022

  • Plant a Flag
    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Strategic lead
      • Apr 2016 - Aug 2021

      - Transforming bold business ideas of companies into actionable marketing strategies. Think business, brand and all things digital. - Igniting and managing our team of strategists. - Developing new ventures for Plant a Flag. - Working for start-ups, SMEs and social profits. - Transforming bold business ideas of companies into actionable marketing strategies. Think business, brand and all things digital. - Igniting and managing our team of strategists. - Developing new ventures for Plant a Flag. - Working for start-ups, SMEs and social profits.

  • Josworld, Human-Driven Communication
    • Belgium
    • Advertising Services
    • 1 - 100 Employee
    • Copywriter
      • Apr 2013 - Dec 2015

      - Bringing remarkable stories with a focus on concise communication. - Adding strategic thinking to campaigns for Brussels cultural institutes. - Bringing remarkable stories with a focus on concise communication. - Adding strategic thinking to campaigns for Brussels cultural institutes.

  • Erasmushogeschool Brussel
    • Belgium
    • Higher Education
    • 400 - 500 Employee
    • Strategist
      • Oct 2013 - Nov 2015

      - Managing a decentralized team of strategic planners. - Developing strategic plans with students, lecturers and heads of department. - Managing a decentralized team of strategic planners. - Developing strategic plans with students, lecturers and heads of department.

  • deMens.nu
    • Belgium
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Community builder
      • Jul 2009 - Oct 2013

      - Strategic development of the community services deMens.nu offers. - Expanding the reach of the local humanist centers. - Organising events bringing together humanist members and supporters, like Festival de Libertés (25.000 annual visitors). - Strategic development of the community services deMens.nu offers. - Expanding the reach of the local humanist centers. - Organising events bringing together humanist members and supporters, like Festival de Libertés (25.000 annual visitors).

  • Arteveldehogeschool
    • Belgium
    • Higher Education
    • 700 & Above Employee
    • Researcher Banking on Values
      • Feb 2009 - Jul 2009

      Banking to make a difference, a research study on the business models of banks using finance to deliver sustainable economic, social and environmental development. Commissioned by Triodos bank. Banking to make a difference, a research study on the business models of banks using finance to deliver sustainable economic, social and environmental development. Commissioned by Triodos bank.

Education

  • Antwerp Management School
    Master Class, Marketing in the social economy
    2013 - 2013
  • Universiteit Antwerpen
    Master, Applied Economics (Socio-economic sciences)
    2007 - 2008
  • Universidad Complutense de Madrid
    Bachelor, Economics
    2007 - 2007
  • Universiteit Antwerpen
    Bachelor, Socio-economic Sciences
    2004 - 2007

Community

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