Sofie Comyn

Digital Manager at VisilabGroup
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Contact Information
us****@****om
(386) 825-5501
Location
Geneva, Geneva, Switzerland, CH

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5.0

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Frédéric Magnin

J’ai été le supérieur direct de Sofie pendant plus de 5 ans chez Visilab. Collaborer avec Sofie est un réel plaisir. Toujours de bonne humeur, elle transmet son énergie positive à son équipe. Volontaire et enthousiaste, elle apporte volontiers ses idées constructives et prend la responsabilité de ses initiatives afin de fournir toujours un travail de qualité. Je ne peux que recommander ses services!

Michel Ginguené

Toujours positive et volontaire, Sofie sait insuffler l'énergie nécessaire à l'avancement des projets en se basant sur un savoir et un professionnalisme sans faille.

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Experience

    • Switzerland
    • Retail
    • 100 - 200 Employee
    • Digital Manager
      • Feb 2015 - Present

      - Launch of the e-commerce website (Magento)- Definition and implementation of an omnichannel strategy to increase brand awareness and develop business through digital activities- Definition of the acquisition strategy (SEM & Display) and agencies management- Optimization of the customer journey, analysis (A/B testing) and implementation of the new features- Definition of the social media activities strategy (Facebook & Instagram)- Definition of omnichannel KPIs and relevant dashboarding, target ROI optimization and reporting- Managed a team of 3

    • Switzerland
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Digital project manager
      • Nov 2012 - Feb 2015

      - Project management of online features to optimize the customer experience- Continuous improvement of the website by A/B testing- Content management, SEO strategy and follow-up- Paid media strategy and synchronisation with the agency- Social media activities- Emailing campaigns - Project management of online features to optimize the customer experience- Continuous improvement of the website by A/B testing- Content management, SEO strategy and follow-up- Paid media strategy and synchronisation with the agency- Social media activities- Emailing campaigns

    • Digital project manager
      • Jul 2012 - Nov 2012

      - Project management for Lexmark, Calor, Entremont- Determine and define project scope and objectives- Coordination with graphic designers, developers and the stakeholders - Social media activities- Customer training- Budget monitoring - Project management for Lexmark, Calor, Entremont- Determine and define project scope and objectives- Coordination with graphic designers, developers and the stakeholders - Social media activities- Customer training- Budget monitoring

    • France
    • Advertising Services
    • 1 - 100 Employee
    • Digital project manager
      • Jan 2010 - May 2012

      - Project management for Somfy, Reebok, Virgin Mobile, Martini and Salomon- Coordination of the banner campaigns for Warner Bros for the launch of movies- Facebook Applications for Lacoste- Determine and define project scope and objectives- Coordination with graphic designers, developers and the stakeholders- Budget monitoring- Testing - Project management for Somfy, Reebok, Virgin Mobile, Martini and Salomon- Coordination of the banner campaigns for Warner Bros for the launch of movies- Facebook Applications for Lacoste- Determine and define project scope and objectives- Coordination with graphic designers, developers and the stakeholders- Budget monitoring- Testing

    • Marketing assistant
      • May 2009 - Nov 2009

    • Junior digital project manager
      • Sep 2008 - Dec 2008

Education

  • IAE Savoie Mont Blanc
    Master's degree, Marketing, economy & management
    2006 - 2008
  • Hogeschool West-Vlaanderen - Vlaamse Autonome Hogeschool
    Bachelor's degree, Marketing
    2003 - 2006

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