Sofie Abrahamsson

Vice Chairman of the Board at Kalmar Golfklubb
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Contact Information
us****@****om
(386) 825-5501
Location
Kalmar, Kalmar County, Sweden, SE

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Experience

    • Sweden
    • Spectator Sports
    • 1 - 100 Employee
    • Vice Chairman of the Board
      • Apr 2023 - Present

    • Member of the Board
      • Mar 2022 - Present

    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Strategic Project Manager
      • Apr 2020 - Dec 2022

      I managed advertising and marketing projects from strategy to implementation and analyzing the results. I was the bridge between our clients, the creative team and the media agency. I advised and helped our customers with strategies, media planning, marketing plans, copy writing and executed campaigns in all types of media channels. Clients: Electra Sweden, Ringup, Elon Ljud & Bild, Em Home, Elajo, Hammarströms, Alwex. I managed advertising and marketing projects from strategy to implementation and analyzing the results. I was the bridge between our clients, the creative team and the media agency. I advised and helped our customers with strategies, media planning, marketing plans, copy writing and executed campaigns in all types of media channels. Clients: Electra Sweden, Ringup, Elon Ljud & Bild, Em Home, Elajo, Hammarströms, Alwex.

    • Sweden
    • Golf Courses and Country Clubs
    • 1 - 100 Employee
    • Ambassador
      • Apr 2018 - Apr 2020

      Sweden's largest network for golfing girls with the aim of getting more young women to find the joy and community in golf. Sweden's largest network for golfing girls with the aim of getting more young women to find the joy and community in golf.

    • Manufacturing
    • Marketing Manager SDA Nordics, Baltics & Iceland / konsult via Academic Search
      • Aug 2019 - Mar 2020

      Responsible for all marketing related activities in Nordics including marketing strategy, PR, launch plans, digital & social media and in-store communication. Responsible for all marketing related activities in Nordics including marketing strategy, PR, launch plans, digital & social media and in-store communication.

    • Finland
    • Paper and Forest Product Manufacturing
    • 500 - 600 Employee
    • Interim Trade Marketing Manager, Lambi & Serla
      • Dec 2018 - Jun 2019

      I executed our brand strategies in the in-store environment, driving campaigns and securing maximum visibility for our brands in stores, on the shelves as well and on secondary placements. Based on analysis of shopper behavior I was dedicated to develop fact-based and insight-driven trade and category related strategies. I were the link between Marketing and Sales teams, working especially close to field sales and KAM. I was also a part of the Swedish management team. I executed our brand strategies in the in-store environment, driving campaigns and securing maximum visibility for our brands in stores, on the shelves as well and on secondary placements. Based on analysis of shopper behavior I was dedicated to develop fact-based and insight-driven trade and category related strategies. I were the link between Marketing and Sales teams, working especially close to field sales and KAM. I was also a part of the Swedish management team.

    • Norway
    • Telecommunications
    • 700 & Above Employee
    • Project Manager, Advertising & Action Marketing
      • Nov 2016 - Aug 2018

      Responsible for our store campaigns and messages within Telenor Sweden, consumer, i.e. broadband, mobile and tv. I ensured the overall planning for our three product areas in stores, messaging and optimization, as well as the results, reach our KPI:s and budget planning. We were a small team working close to the business management, agencies, inhouse production, channels division and sales. Our responsibility was to create and reach the market with tactical advertising omni-channel.One of my most important tasks was our partnership and the way of working with our agency Spinn, a new collaboration since January 2017. Also for other partnerships and suppliers such as Blck Communication, Sthlm Film, Visual Art, Postnord (logistic) and Åtta 45 (print). Show less

    • Production Manager, Sales & Campaign Communication
      • Jun 2016 - Oct 2016

      Production Manager in the tactical team for campaigns online, in-store and retailers. From brief to final execution in collaboration with creative and production agencies. Responsible for develop motion graphics in digital signage and smaller projects. Supported the project managers in campaign process, production and activations.

    • Netherlands
    • Events Services
    • 1 - 100 Employee
    • Project- & Production Manager Advertising
      • Sep 2010 - Jun 2016

      Responsible for structuring the work to ensure successful projects and making sure communication flows smoothly between the client and the creative team. Coordination and continuous follow-up on activities, timesheets and budget - internally in the project teams and externally with clients. I started as a production manager and later became project manager and responsible for customer accounts like Swedavia, Intel, Microsoft and Fujitsu.Customers: Microsoft, Fujitsu, Samsung, Swedavia, Intel, Asus, Acer, Steen & Ström, Activision, Visma reatil, Spendrups, Edrington, Chantelle, Fresh Fitness, Atrium Ljungberg (Forumgallerian), Conaxess Trade (Fishermans Friend), Valora Trade (Mentos) Show less

    • Event staff
      • Jun 2007 - Sep 2010

    • Projektledarassistent event
      • Oct 2009 - Dec 2009

      Praktik under KY-utbildningen. Jag arbetade självständigt med att koordinera en av huvudsponsorernas monter med personal under Idol 2009. Detta i samband med TV-inspelningarna och under en köpcentrumturné som sträckte sig under hela hösten. Ett projekt där jag deltog från offerering, presentation av koncept & design till installation,utbildning av eventpersonal, genomförande och uppföljning.Utöver detta koordinerade jag ytterligare en köpcentrum-turné för ett stort globalt företag samt installerade VIP-rums installationer på välkända krogar i Stockholm. Show less

    • Sweden
    • Maritime
    • 100 - 200 Employee
    • Receptionist onboard MS Gotland
      • May 2010 - Aug 2010
    • Sweden
    • Events Services
    • 1 - 100 Employee
    • Assistent marknad/webb
      • Mar 2010 - Jun 2010

      Praktik under KY-utbildningen Praktik under KY-utbildningen

    • Sweden
    • Travel Arrangements
    • 400 - 500 Employee
    • Receptionist/Gästservice
      • Dec 2007 - May 2008
    • Administratör/Informationsassistent
      • Aug 2003 - Dec 2007

      Administration av studiecirkelverksamhet, statistik och service till idrottskonsulenterna runt om i Småland. Jobbade ca 30% på informationsenheten med att ta fram tryckmaterial som broschyrer, affischer, inbjudningar m.m. Jag gjorde löpande reportage och fotograferade till organisationens tidning. Utöver detta var jag med och tog fram ett nytt grafiskt manér för Smålandsidrottens tidning. Administration av studiecirkelverksamhet, statistik och service till idrottskonsulenterna runt om i Småland. Jobbade ca 30% på informationsenheten med att ta fram tryckmaterial som broschyrer, affischer, inbjudningar m.m. Jag gjorde löpande reportage och fotograferade till organisationens tidning. Utöver detta var jag med och tog fram ett nytt grafiskt manér för Smålandsidrottens tidning.

Education

  • Proteko
    Handel & affärsmannaskap, Inköp, marknadsföring, projektledning
    2008 - 2010
  • Njudungsgymnasiet
    Medieprogrammet - Interaktivamedier
    2000 - 2003

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