Sofiane Morouche
Fractional Chief Marketing Officer at Record Retrieval Solutions- Claim this Profile
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Arabic -
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German -
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English -
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French -
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Thai -
Topline Score
Bio
Credentials
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Advanced styling with responsive design
University of MichiganMay, 2021- Nov, 2024 -
Facebook Social Media Marketing
FacebookMay, 2021- Nov, 2024 -
Interactivity with JavaScript
University of MichiganMay, 2021- Nov, 2024 -
Web design Specialization
University of MichiganMay, 2021- Nov, 2024 -
Google Data Analytics Certificate
CourseraApr, 2021- Nov, 2024 -
Introduction to CSS3
University of MichiganApr, 2021- Nov, 2024 -
Introduction to HTML 5
University of MichiganApr, 2021- Nov, 2024 -
Advanced Google Analytics
GoogleMay, 2021- Nov, 2024 -
Facebook Certified Digital Marketing Associate
FacebookMay, 2021- Nov, 2024 -
Inbound marketing
HubSpot AcademyApr, 2021- Nov, 2024 -
Google Ads Search Certification
GoogleJul, 2021- Nov, 2024 -
Google Analytics Individual Qualification
GoogleMay, 2021- Nov, 2024
Experience
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Record Retrieval Solutions
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United States
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Legal Services
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1 - 100 Employee
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Fractional Chief Marketing Officer
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May 2022 - Present
Developed the strategic marketing plan (marketing blueprint) for the company, and overviewed the website redevelopment. Now leading the marketing organization by building up a marketing team, and marketing systems, developing the leads acquisition channels, and signing external partnerships. Developed the strategic marketing plan (marketing blueprint) for the company, and overviewed the website redevelopment. Now leading the marketing organization by building up a marketing team, and marketing systems, developing the leads acquisition channels, and signing external partnerships.
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Ubisec Systems, Inc.
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Fractional Chief Marketing Officer
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Jan 2023 - Present
Fractional CMO, overviewing the marketing strategy and leading the marketing organization for the company
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Marketing Strategist
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Aug 2021 - Dec 2022
Lead the marketing strategy and overviewed marketing campaigns implementation
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LaPorte Law Firm
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United States
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Law Practice
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1 - 100 Employee
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Fractional Chief Marketing Officer
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Mar 2022 - Present
Fractional Chief Marketing Officer for LaPorte Law Firm. Lead the redevelopment of the company website with a partner agency. Now overviewing the implementation of the marketing strategy and leads acquisition development across several online channels.
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Marketing Strategist
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Aug 2021 - Mar 2022
Marketing Strategist for LaPorte Law Firm, San Francisco, California, USA. Developed the marketing blueprint (strategic marketing plan) for the firm.
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Pronto Marketing
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Thailand
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Advertising Services
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1 - 100 Employee
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Fractional CMO / Marketing Strategist at Growth Connect, a division of Pronto Marketing.
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Jun 2021 - Present
Fractional CMO and Marketing strategist at Growth Connect (https://growthconnect.io/), a division of Pronto Marketing. I help my clients build up their marketing organization and systems, and capture growth online through : 1) Marketing Blueprints (strategic marketing plans) developed over a 5-week consultation period during which we define their target persona, run an online competitive landscape analysis and an SEO analysis, define the buyer's journey and develop the right messaging through a customer narrative, and pitch script. 2) Coming on board as their fractional (external) Chief Marketing Officer in order to: - Implement the strategy defined during the blueprint exercise: Plan and overview inbound marketing campaigns using a mix of online and offline marketing tactics (content marketing, paid ads, local and on-page SEO, lead magnets, link-building campaigns, etc...). - Build their marketing systems, including lead acquisition channels development and leads management - Capture growth online through content marketing, SEO, PPC or Sponsored Marketing (affiliation, sponsoring, etc) - Lead strategic projects: pricing strategy review, re-branding, new product development and launches, etc. - Build an internal marketing organization, by recruiting, training, mentoring, and leading them: Marketing Coordinators, Content Managers, Digital Managers, PPC specialists, SEO Specialists, etc... More info at: https://growthconnect.io Every month, with my fellow Marketing Strategists, I also record one episode of Website Deconstructed (https://growthconnect.io/website-deconstructed) during which we review, analyze and "deconstruct" websites from various industries and provide insights on how to improve their online presence: https://growthconnect.io/website-deconstructed Show less
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Destination Dubai
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Travel Arrangements
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1 - 100 Employee
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Founder & Owner
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Sep 2013 - Present
Destination Dubai is the first online portal 100% dedicated to travel and tourism in Dubai and the UAE for the french speaking markets (France, Switzerland, Belgium, Canada, French Islands, etc...). Thanks to our dedicated efforts, and the trust of our loyal customers, we are proud to launch our 10th consecutive touristic season in 2022, despite the COVID-19 challenges. With a local presence in Dubai, a portfolio of about 100 excursions, activities and VIP conciergerie services available to chose from and a network strong of 30+ local partners, Destination Dubai is the agency of choice for leisure and MICE trips to Dubai. Show less
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Suricate Concept
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France
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IT Services and IT Consulting
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1 - 100 Employee
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Co Founder & Associate
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Sep 2014 - Present
Suricate Concept is a group of companies and professionals involved in cyber-security and cyber-defense. We approach cyber-security matters from different aspects including the technical, legal and strategic aspects. Our domains of interventions include security audits, web & SEO security, online business intelligence & strategy or legal consulting on cyber-security matters. Suricate Concept head-office is located in France, with a representative branch in Dubai, UAE. Regularly, our R&D lab releases powerful demos and research reports on the impact of cyber-security in our everyday lives. To date we can mention our research works and public demonstrations on topics such as medical devices security (pacemaker hacking), retail and banking cards security (NFC cards hacking), SEO security (Google hacking), etc... www.suricateconcept.com Show less
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SiteProjet
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France
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Computer and Network Security
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Co Founder/Associate
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Jun 2012 - Present
SiteProjet is a web agency, specialized in online communication. We specialize in developping websites or web applications that help our customers growing their online presence and generating additional revenues to their businesses. Beyond websites and portals development, we handle the whole digital strategy or digital transformation plan for our clients. With one of the founding partners being former French champion of ethical hacking, SiteProjet is also naturally on the edge regarding online security topics. Over the past 10 years we have accompanied hundreds of clients achieve their digital transformation and grow their business online through digital marketing strategies. SiteProjet head-office is located in France, with a representation office in Dubai (OFS TECH FZE) handling the international accounts. Show less
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Arc
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Glass, Ceramics and Concrete Manufacturing
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700 & Above Employee
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Marketing Manager Africa (Dubai based)
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Aug 2012 - Jul 2013
In charge of Marketing organisation and marketing budget for Africa: Trade Actions, Communication & Advertising, Product Development, Product launches, promotional calendars, CRM Program and Events. Set up the marketing structure for Africa and recruited the regional marketing managers.
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Trade Marketing Manager, Emerging Markets (Dubai based)
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Feb 2008 - Aug 2012
- Responsible for visual merchandising, category management, promotional activities and events for emerging markets (Asia/Middle East/Africa) at a corporate level (International Division). Developing P.O.S. material, display solutions, guidelines and turnkey promotional activities for both modern and traditional distribution channels. Coordination of new products and concepts launches from the Trade Marketing perspective. - Organisation of internal (conventions) and external (exhibitions, fairs, product launches) events for the International Division of the group.- Managing one Trade Marketing Executive with direct report- Project Manager of the CRM Program for the International Division of the group and Head Trainer. Developer of training and distributor partnership programs for Asia/Africa/Middle East markets. Managing an international team of 10 persons working on the project.- Started an internal training program in May 2011 to move towards a Product Management position Show less
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Education
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2004 - 2007
EDHEC Business School
Master's degree, Business Administration and Management, General -
2007 - 2007
Asian Institute of Technology
AIT School of Management, Exchange Program, Bangkok, Thailand, International Marketing
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