Head of Marketing

• Jun 2023 - Present

Marketing and Communications Consultant

• Aug 2022 - Jun 2023

Chief Marketing Officer

• Dec 2021 - Aug 2022

Group Chief Marketing Officer

• Nov 2020 - Oct 2021

Axiance is a multi-asset brokerage brand dedicated to ethical trading practices, with a mission to make socially responsible investing accessible to retail and institutional clients. Its dedicated people and growing team of experts share their skills and resources to deliver top-tier trading technology and a rich pool of asset classes, ensuring a world-class trading experience. Axiance is a multi-asset brokerage brand dedicated to ethical trading practices, with a mission to make socially responsible investing accessible to retail and institutional clients. Its dedicated people and growing team of experts share their skills and resources to deliver top-tier trading technology and a rich pool of asset classes, ensuring a world-class trading experience.

Group Chief Marketing Officer

• Jan 2020 - Jul 2021

-Planning, managing and implementing marketing strategy for all companies of the Group. -Developing brand and positioning strategy for new companies. -Setting marketing goals and objectives. -Designing, planning and executing effective marketing campaigns. -Keeping marketing budgets in check. -KPI tracking and reporting. -Working closely with local marketing teams to analyze and improve the strategy and performance. -Planning, managing and implementing marketing strategy for all companies of the Group. -Developing brand and positioning strategy for new companies. -Setting marketing goals and objectives. -Designing, planning and executing effective marketing campaigns. -Keeping marketing budgets in check. -KPI tracking and reporting. -Working closely with local marketing teams to analyze and improve the strategy and performance.

PPC Manager

• Feb 2019 - Dec 2019

-Planning, creating and monitoring PPC campaigns with set budgets and KPIs -Managing the creative team to ensure the best quality of campaign collaterals -Advanced reporting and daily optimization of campaigns -Close communication and relationship management with Facebook, Google, and Bing representatives -Planning, creating and monitoring PPC campaigns with set budgets and KPIs -Managing the creative team to ensure the best quality of campaign collaterals -Advanced reporting and daily optimization of campaigns -Close communication and relationship management with Facebook, Google, and Bing representatives

Head of Marketing and Communications

• Feb 2018 - Jan 2019

Managing all aspects of the PumaPay Marketing and Communications strategy before, during and after the token generation event: -Building and managing a strong Marketing and Communications department of 10 people. -Setting up and managing online presence on a number of platforms and channels (websites, social media, Telegram etc). -Managing media buying and online advertising; researching, identifying and launching new advertising avenues, according to the requirements and target audience of each particular case. -Interacting with partners and outsourced suppliers for strategic collaborations, public relations, influencer marketing, video production, event coordination and related aspects. -Preparing and coordinating participation in high-profile international events (iFX Expo 2018, Japan Blockchain Conference, Beyond Blocks Summit Seoul, Decentralized 2018 Athens). -Working closely with PR agencies and media, which resulted in the brand being featured in the world’s prominent media, e.g. Forbes, Reuters, Venture Beat, Investing.com etc, as well as by top Youtube cryptocurrency influencers. -Writing press releases, articles, and all types of online and offline content. Show less

Digital Marketing Officer

• Aug 2016 - Feb 2018

Handling marketing and communications strategy of Harborx, beginner-focused mobile forex trading app, including: -Researching, building and managing user acquisition channels; PPC advertising (Facebook, AdWords). -Monitoring, measuring and reporting performance of all digital marketing campaigns (Facebook Analytics, Google Analytics, Branch.io). -Monitoring and analyzing users’ in-app behavior and conversion triggers (using Mixpanel, Facebook SDK, Branch.io). -Developing and integrating content marketing and user communication strategies, content production (copywriting, graphics and video). -Developing and managing the brand’s web presence, ASO, sponsored reviews and articles. -Social media management (planning, content development, publication, user communication). -Preparing presentations, promotional materials and coverage of company’s participation in international events (FinDEVr London 2017, FinovateAsia Hong Kong 2017) and awards. Received FinDEVr London 2017 social media coverage award. -Developing and carrying out new and creative growth strategies (promos, product development ideas). -Maintaining marketing budget, managing freelancers and third parties. Show less

Freelance Online Marketing Professional and Copywriter

• Oct 2013 - Jul 2016

Senior Editor, Southeast Asia

• Sep 2015 - Feb 2016

Marketing and content strategy, development and launch of the new section of BA website and activities covering Southeast Asia, research, writing and editing. Marketing and content strategy, development and launch of the new section of BA website and activities covering Southeast Asia, research, writing and editing.

Marketing Communications Manager & Copywriter

• Oct 2013 - Sep 2015

-Development and implementation of online marketing strategy and campaigns for various projects and brands in the agency setting. The areas include consumer goods, educational products, software, real estate, with a primary focus on the North American and Middle Eastern markets. -Management of 3 eCommerce platforms (B2C & B2B) with an overall reach of 2 million customers. -Online brand activation, brand management, reputation management, Social Media Marketing. -Corporate blogging, content marketing, copywriting. -Email marketing and traffic driving campaigns aimed at an immediate sales boost. -Projects include: www.spanishprograms.com, www.avanset.com, www.iseeq.com etc. Show less

Web Copywriter and Editor

• Feb 2013 - Sep 2013

Writing, editing and updating content for clients’ websites and social media - scheduled and ad hoc projects. • Writing web copy for clients across a range of industries in line with their business strategy, competitive environment and existing marketing communications. • Managing new clients’ content startup and website launch process. • Content marketing and copywriting for internal projects and campaigns. • Developing strategy and sample content for new client verticals; writing creative briefs. • Customer relationship management (using SalesForce, Zendesk etc). Show less

Senior Marketing Communications Executive

• Jun 2010 - Jan 2013

• Planning, development and implementation of short- and long-term marketing communication campaigns using various tools and channels (main and localized websites, ‘Virtual Office,’ Blog, mass mails, social media, print materials, etc) to keep the network of QNET’s distributors informed of the promos, incentives and other news contributing to sales growth.• Ensuring brand and communications consistency throughout all channels and languages (10 languages).• Cooperation and coordination of the workflow of the Marketing Communications section, managing, supporting and motivating the team; development of the SOPs for the team within the company.• Development, implementation and coordination of scheduled and ad hoc marketing communications for the Group’s localized companies - before, during and after localized company launch.• Website localization, QA, online marketing. • Copywriting and translation whenever required. Show less

Business Development Executive

• Mar 2010 - Jun 2010

• Development and maintenance of relationships with agents and customers in Russian speaking countries (Eastern Europe and Central Asia). Management and assistance in solving problems.• Maintenance of agreement databases.• Assistance in strategy development. • Oral and written translations, reviewing

Junior Officer

• Oct 2009 - Mar 2010

·Processing documents and payments. ·Preparation of documents regarding visas, citizenships, passport replacement, human remains repatriation. ·Handling enquiries regarding Thai and Russian immigration policies, translation. ·Compiling consular reports and other internal documentation, including management of the consular database. ·Processing documents and payments. ·Preparation of documents regarding visas, citizenships, passport replacement, human remains repatriation. ·Handling enquiries regarding Thai and Russian immigration policies, translation. ·Compiling consular reports and other internal documentation, including management of the consular database.

Freelance translator and journalist

• Aug 2008 - Sep 2009

• Writing for Ukrainian printed and Internet media (news, social and political, human rights, travel). • Writing for Farang.ru (Bangkok based Russian language magazine). Personal column and monthly political overviews. • Writing for Ukrainian printed and Internet media (news, social and political, human rights, travel). • Writing for Farang.ru (Bangkok based Russian language magazine). Personal column and monthly political overviews.

Journalist and Web Site Editor

• Sep 2007 - Jun 2008

Project Coordinator

• Aug 2004 - May 2006