Principal

• Sep 2020 - Present

www.sofiakathryn.com PR & Communications services for early & growth-stage companies looking to have their stories shared in the right way SKCS is a female-owned strategic communications and PR consultancy focused in the B2B Technology, Healthcare, Web3 and Innovation sectors. We’ll meticulously build awareness and craft engaging messaging that will put you on the map. Programs are custom, thoughtful and created with purpose and care in order to elevate a client’s needs. We take pride in a client's past and help them create the vision for their future. Plans and goals can change frequently. We’re able to roll up our sleeves, be agile and do whatever it takes to achieve your goals. Program options include: • Messaging/Narrative • Communications Strategy • Media Relations •Thought Leadership • Content Development • Speaking, Events & Awards • Social Media/Community Management Current Clients: - ELO Life Systems - Mana.bio (backed by a16z) - TurtleTree - Wand.app Previous Clients: - AI Proteins - Allonnia - Artifact - Cambrian BioPharma - Gladiator Consulting - Glasswing Ventures - GoGetTested - LoginID - Kumanu - Mobile Health - Nudge - OSMO - Oviva Therapeutics - SCRT Labs - Teahouse.Finance - Transak - Transunion Show less

Board Member

• May 2023 - Present

Board member for the Andover Choral Society Currently focused on publicity processes and assisting to spearhead an update to the Andover Choral Society website. Performances: - Seven Last Words of the Unarmed by Joel Thompson - Ein Deutsches Requiem, Opus 45 by Johannes Brahms - Holiday choir selections across regional senior citizen homes Board member for the Andover Choral Society Currently focused on publicity processes and assisting to spearhead an update to the Andover Choral Society website. Performances: - Seven Last Words of the Unarmed by Joel Thompson - Ein Deutsches Requiem, Opus 45 by Johannes Brahms - Holiday choir selections across regional senior citizen homes

Account Director

• Jun 2021 - Present

Project management and direction of 3-5 team members. Day to day client contact, strategy and consistent interaction with TR senior team to assist in growing the business.Current Clients:- Cella- Deep Sentinel- LectureLinxClients Past:- BeeKeeper- CommunityWFM- Epitome Risk- GoGetVax / VaxYes- Hexa3D- LaneAxis- Mozart.xyz- Next Trucking- SUZY- Trusaic- Xeneta - Zentist

Account Supervisor

• Nov 2020 - Jun 2021

Communications Lead, Filecoin Foundation

• Jan 2023 - Oct 2023

The Filecoin Foundation is an independent organization that facilitates governance of the Filecoin network, funds critical development projects, supports the growth of the Filecoin ecosystem, & advocates for Filecoin and the decentralized web. I'm covering a maternity leave through July 2023 as the interim communications lead for the Filecoin Foundation and extended my contract through September 2023 to be responsible for Event Communications. The Filecoin Foundation is an independent organization that facilitates governance of the Filecoin network, funds critical development projects, supports the growth of the Filecoin ecosystem, & advocates for Filecoin and the decentralized web. I'm covering a maternity leave through July 2023 as the interim communications lead for the Filecoin Foundation and extended my contract through September 2023 to be responsible for Event Communications.

Training Supervisor

• Oct 2022 - Apr 2023

Covering a maternity leave - responsible for all training and onboarding day 1 to day 90 for Account Coordinators, Assistant Account Executives, Account Executives and Senior Account Executives. Walk through PAN Life, Communication and Time Management, Roles/Responsibilities, Outlook/Mavenlink Training and more. Stay in constant contact with HR Business Partners and Dedicated managers to flag any concerns issues or needs of the new hire. Provide feedback and insight from our 1:1 calls day 30 to day 90. Show less

Media Relations Specialist

• Aug 2022 - Mar 2023

Past Clients: - Hazel Health - HireRoad - McKay Wealth Management - Modern Classroom Project - Supes' Choice Past Clients: - Hazel Health - HireRoad - McKay Wealth Management - Modern Classroom Project - Supes' Choice

Associate Director

• Mar 2021 - Dec 2022

Focus of agency is web3, blockchain and crypto. In-depth knowledge and understanding of the industry and how to go about successfully garnering coverage for NFT drops, funding announcements and more, while building a ramp for coverage, relationships and brand awareness based on client needs. Project management and direction of teams of 3-5 on each account. Also was day to day contact for each client, so well versed in client relations. Clients Past: - AQUA.xyz - Centrifuge - CoinFund - Connext - Core Scientific - Globex - Ping - PolySign - Quadrata - SCRT Labs (Tarantino & Kevin Smith NFT drops) - Susan Miller - Upshot Show less

Senior Director

• Jan 2022 - May 2022

We serve Fortune 500 companies, medium and small firms, and non-profit organizations across the country, providing strategies that result in the best possible outcome for our clients. Brought in to assist with strategy and operations for both clients and the agency. Clients Past: - SuperLeague - Time Raiders - VMOD We serve Fortune 500 companies, medium and small firms, and non-profit organizations across the country, providing strategies that result in the best possible outcome for our clients. Brought in to assist with strategy and operations for both clients and the agency. Clients Past: - SuperLeague - Time Raiders - VMOD

Media Relations Specialist

• Jul 2021 - Mar 2022

We believe a story can change everything when the right audience gets behind Assisted accounts with media needs, recommendations and strategy based on proactive campaigns and announcements. Built lists, drafted pitches/content and pitched on a daily basis as well as coordinated any interviews, briefing materials and in-person meetings. Clients Past: - AbSci (IPO 2021) - Joyn - ShapeTX - Pendulum We believe a story can change everything when the right audience gets behind Assisted accounts with media needs, recommendations and strategy based on proactive campaigns and announcements. Built lists, drafted pitches/content and pitched on a daily basis as well as coordinated any interviews, briefing materials and in-person meetings. Clients Past: - AbSci (IPO 2021) - Joyn - ShapeTX - Pendulum

Account Supervisor

• Sep 2020 - Apr 2021

HermesPR is a boutique PR consultancy for early and growth-stage innovators. Clients past: - Assured Allies - Amicus.io - CityBlock Health - Eden Health - Fern Health - NewtonX - PocketHealth HermesPR is a boutique PR consultancy for early and growth-stage innovators. Clients past: - Assured Allies - Amicus.io - CityBlock Health - Eden Health - Fern Health - NewtonX - PocketHealth

Director of Communications & Customer Success

• Jul 2019 - Aug 2020

Focus shifted to customer communications as a priority.• Implemented new customer success program, including the addition of Zendesk to better understand customer concerns.• Created and trained team on processes for customer tickets and steps to be taken to resolve issues.• Enabled stronger lines of communication with laboratory and operations/shipping.• Lowered ticket numbers and complaints by 48% Aug-Dec 2019.• Lead on partner programs with NOOM, Longevity and HALE Sports.• Created SOPs for how phone calls, returns, claims/disputes, unregistered swabs, and zendesk tickets should be handled by the team.• Completed data analysis templates to improve test scheduling and understanding of any backlogs. Show less

Director Of Communications And Public Relations

• Mar 2019 - Jul 2019

GRAB LIFE BY THE GENESResponsible for: • External communications strategy and execution• Employer branding and brand reputation• Created program for customer testimonials and success stories• Data analysis and quality control for customer service• Assist with national product launches into Target and other big box retailers

Senior US Communications Manager (Laid Off)

• Apr 2018 - Oct 2018

Responsibilities: - Built B2B and B2C strategies for the US office- Working to align both US and Vienna in a global strategy with Vienna comms counterpart- Responsible for B2B initiatives/media relationships- Manage PR Agency for B2C initiatives- Deep Data Analysis for PR and Content opportunities (trained on Tableau/DOMO)- Assisted with kununu data being included in Drucker Institute reports - Lead speaking/awards opportunities- Event logistics coordinator including booth coordination- Conference coordinator/speaker/spokesperson: - HRTech 2017, SXSW 2018, HR Summit Boston(S), NewCo Boston 2018(S), SHRM TM 2018, UNLEASH 2018, SHRM Annual 2018, AYCO InnerCircle 2018- Lead analyst relations- Work with marketing team to align content initiatives and overall messaging- Ghostwriter for CEO -- assist CEO with thought leadership content- Author on kununu blogs- Lead content collaboration opportunities with Monster.com blog & Monster.com resource center- Leading Boston initiative focused on local career fairs and events___________________________________________________________________________See coverage listings and wins in "US PR Manager" listing Show less

US PR Manager

• Apr 2017 - Mar 2018

Coverage below includes this role and Senior US Communications Manager work:TOP TIER COVERAGE INCLUDES:- BostInno- Business News Daily- Bustle- Cheat Sheet- CIO- Cleveland Plain Dealer- CNBC- Forbes- Inc- LifeHacker- MarketWatch- Monster.com - Patch.com (Nationally)- Reader's Digest- The Next Web- The Observer- USA Today- VentureBeatHR/STAFFING/LOCAL COVERAGE INCLUDES:- ERE.net- HRDive- HRTechnologist- HR.com- Human Resource Executive- Ladders- Link Humans- MassTLC- Monster.com Career Advice- Military.com - Ratedly.com - RecruitingDaily - RecruitingTrends.com - SHRM MagazineFor questions, please reach out directly at sofia.coon@kununu.us Leave a review about your company at http://www.kununu.com/US Show less

Senior Account Executive

• Aug 2015 - Apr 2017

Senior Account Executive helped to expand the PR portfolio. - Media relations strategy and execution - PR planning and strategy - Messaging strategy - Social/digital media strategy and counsel - Writing blog posts, press releases, pitches, plans, etc. Clients included: - KiteWheel - Masabi - Quick Pivot - Scribe Software - Tego, Inc. - Author Linda Rossetti - British Beer Company - Cogito - Cisco - Pwnie (As seen on Mr. Robot) - Promoboxx - VMWare Top feature hits include: - AdWeek - ArsTechnica - Beta Boston - Boston Business Journal - CMSWire - Fast Company - FOX 25 News - Forbes - Harvard Business Review - NECN Business - PCMag - PIX 11 NY - Silicon Angle - US News and World Report - VentureBeat - Wall Street Journal - WBUR/NPR Show less

Account Associate

• Aug 2012 - Jan 2014

Account Associate across all MSLGroup portfolios. Clients included: - Fiserv/ Fiserv Biller - LivingSocial - TriZetto - Epocrates - Schwartz MSL Research Team (new business research & client analysis) - Kimberly Clark-Professional Cleaning and Hygiene - Kimberly-Clark Professional Healthy Workplace Project - CashStar - West Pharmaceutical Services - Nektar Therapeutics Top coverage includes: - Kiplinger's Personal Finance - Bank Innovation - Main Street (TheStreet.com) - The Plain Dealer - Cleaning and Maintenance Management Magazine - Mommy Bloggers, etc. Performing administrative duties including monitoring the media, creating clips, briefing pages, creating weekly/monthly reports, daily/weekly/biweekly news searches, coverage grids, byline editing, award writing/editing, agenda updates and client calls. Building media lists, editorial calendar grids for pitching purposes and pitching to targeted media outlets. Building basic relationships with media outlets and reporters. Writing and distributing press releases and pitches to targeted media markets. Arranging and facilitating interviews with a client’s personnel and members of the media. Show less

Strategy Buzz Builder

• May 2012 - Aug 2012

- Research on various topics for blog posts, vertical specific ideas/content, etc. - Brainstorming social media strategy for technology client Logitech (Facebook, Twitter, etc.) - Global marketing and initiatives in Mexico, Istanbul, Russia, the Middle East and the UK - Metrics/measurement/data driven projects for Likeable and Logitech - Work with all teams on projects and initiatives that need to be completed for the clients on a time sensitive basis. - Research on various topics for blog posts, vertical specific ideas/content, etc. - Brainstorming social media strategy for technology client Logitech (Facebook, Twitter, etc.) - Global marketing and initiatives in Mexico, Istanbul, Russia, the Middle East and the UK - Metrics/measurement/data driven projects for Likeable and Logitech - Work with all teams on projects and initiatives that need to be completed for the clients on a time sensitive basis.

Public Relations, Comm & Event Mktg Intern

• Jan 2012 - May 2012

- Writing and distributing press releases and media alerts - Assisting with content creation and publication - Managing social media - Planning and implementing promotion of MedTech’s programs and annual conference - Writing and distributing press releases and media alerts - Assisting with content creation and publication - Managing social media - Planning and implementing promotion of MedTech’s programs and annual conference

Account Supervisor

• Aug 2011 - May 2012

- Supervise assigned undergraduate/graduate team - Liaison between client and team - Create weekly agendas - Moderate biweekly team meetings - Delegate projects to team members - Approve final edits Fall 2011 Client was Broodr.com; a technology start-up in New York City founded by Jason Blanck (Newhouse Alum). Focused on social media (especially Twitter): - Creation of social media guide and tactics - Weekly schedule of tweets from team members - Research on effective search tags and discussion topics Started awareness campaign on Syracuse University campus with posters and postcards: - 5 poster designs created and 1 postcard design created - 1 event held in Schine Student Center **100 names added to email/newsletter list **Increase in number of orders on website Spring 2012: Clients was the Edventure Partners Medical Reserve Corps. Volunteer Challenge. A team of 5 (competition maximum) competed against 13 other schools in the country to: - Create an integrated marketing communication plan (Goal: Increase volunteer recruitment) - Basic primary and secondary research: Online Survey, Focus Groups of Syracuse University Students, Interviews with local Medical Reserve Corps, Interviews with young medical professionals in Syracuse, Readings on volunteerism and participation - Creation of: SWOT, Needs Analysis, Goals and Objectives, Strategies and Tactics, Budget, Timeline, and Recommendations - Creation of Toolkit including a Recruitment Letter, Letterhead, Awareness poster, feedback/evaluation survey, Awareness survey, etc Show less

Marketing & Public Relations Intern

• Jan 2011 - May 2011

- Publicity for museum events such as fundraisers and weekend tours - Education of museum to local middle/high school students - Museum organization/filing - Setting up of exhibits - Wrote weekly blog - Use of Photoshop and Indesign to create posters,programs, brochures, etc. *Continue to volunteer and create freelance work from them. - Publicity for museum events such as fundraisers and weekend tours - Education of museum to local middle/high school students - Museum organization/filing - Setting up of exhibits - Wrote weekly blog - Use of Photoshop and Indesign to create posters,programs, brochures, etc. *Continue to volunteer and create freelance work from them.

Speaking Center Associate

• Sep 2010 - May 2011

Helped graduate and undergraduate student in one-on-one meetings to develop skills in outlining and delivering speeches and presentations. 30 minute meetings to work on form, wording and theme. Position required a semester long Rhetoric and Pedagogy class reading the works for Sophocles and Aristotle.

Admissions Assistant & Tour Guide

• Aug 2009 - May 2011

Tour guide, student ambassadors, phone calls, filing, open houses, etc

Sales & Marketing Intern

• Jun 2010 - Aug 2010

Marketing research in different verticals such as hospitals, real estate, and banks. - Off-site discussions with clients on their current security and changes they might want to implement in the future. - Sales calls, data sheets. Mailing and secretarial work also included. Marketing research in different verticals such as hospitals, real estate, and banks. - Off-site discussions with clients on their current security and changes they might want to implement in the future. - Sales calls, data sheets. Mailing and secretarial work also included.

Barista

• Aug 2008 - Aug 2009

- Fully-trained barista proudly brewing Starbucks products. - Cook and serve Cheesecake Factory confections. - Stock, inventory and ordering of food service items. - Fully-trained barista proudly brewing Starbucks products. - Cook and serve Cheesecake Factory confections. - Stock, inventory and ordering of food service items.