Sofía Alonso Murdoch
Comms Coordinator & Bilingual Project Manager at NSB- Claim this Profile
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Bio
Chris Barton
Sofia was the main person who organized from beginning to end my Keynote Speech at a large very high-end event created by Coca-Cola Latin America. The event was even attended by the CEO, James Quincey. Sofia was absolutely incredible at seeing through every tiny detail from pre-event calls, alignment of messaging themes, logistics, etc. I have literally never come across someone so detail oriented even in this area (which is full of detail-oriented people!). All I can say is "Wow".
Alejandro Matheu
Sofia, es una excelente profesional, pero mejor persona. Proactiva, alegre, sabe trabajar en equipo. Es un valor para tenerla en tu team.
Chris Barton
Sofia was the main person who organized from beginning to end my Keynote Speech at a large very high-end event created by Coca-Cola Latin America. The event was even attended by the CEO, James Quincey. Sofia was absolutely incredible at seeing through every tiny detail from pre-event calls, alignment of messaging themes, logistics, etc. I have literally never come across someone so detail oriented even in this area (which is full of detail-oriented people!). All I can say is "Wow".
Alejandro Matheu
Sofia, es una excelente profesional, pero mejor persona. Proactiva, alegre, sabe trabajar en equipo. Es un valor para tenerla en tu team.
Chris Barton
Sofia was the main person who organized from beginning to end my Keynote Speech at a large very high-end event created by Coca-Cola Latin America. The event was even attended by the CEO, James Quincey. Sofia was absolutely incredible at seeing through every tiny detail from pre-event calls, alignment of messaging themes, logistics, etc. I have literally never come across someone so detail oriented even in this area (which is full of detail-oriented people!). All I can say is "Wow".
Alejandro Matheu
Sofia, es una excelente profesional, pero mejor persona. Proactiva, alegre, sabe trabajar en equipo. Es un valor para tenerla en tu team.
Chris Barton
Sofia was the main person who organized from beginning to end my Keynote Speech at a large very high-end event created by Coca-Cola Latin America. The event was even attended by the CEO, James Quincey. Sofia was absolutely incredible at seeing through every tiny detail from pre-event calls, alignment of messaging themes, logistics, etc. I have literally never come across someone so detail oriented even in this area (which is full of detail-oriented people!). All I can say is "Wow".
Alejandro Matheu
Sofia, es una excelente profesional, pero mejor persona. Proactiva, alegre, sabe trabajar en equipo. Es un valor para tenerla en tu team.
Experience
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NSB
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Argentina
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Advertising Services
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1 - 100 Employee
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Comms Coordinator & Bilingual Project Manager
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Jul 2022 - Present
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Bilingual Project Manager
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Mar 2022 - Jul 2022
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RO Medical
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Argentina
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Personal Care Product Manufacturing
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1 - 100 Employee
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Responsable de Comunicación y Marketing
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Dec 2019 - Mar 2022
- Contacto y coordinación de tareas de las agencias de Prensa, Marketing Digital y Diseño Gráfico - Producción de campañas institucionales anuales y especiales de TV para Canal Metro - Generación de contenido y manejo de redes sociales - Manejo del calendario y presupuesto anual de comunicación - Redacción de newsletters, gacetillas y notas para revistas - Planificación de salidas en medios tradicionales y no tradicionales - Ejecución y monitoreo de la estrategia visual de comunicación en las sucursales - Análisis de resultados y competencia - Desarrollo e implementación de iniciativas/acciones de comunicación interna - Contacto y negociación con los diferentes stakeholders (proveedores, medios, alianzas estratégicas) - Manejo de influencers y celebrities - Soporte en comunicación de crisis ------------ -Management of agency partners such as PR, Digital Marketing and Design - Producer for the brand's institutional campaigns and TV specials - Newsletters, advertorials and articles editor - Influencer and celebrity management - Social media management and content creator - Traditional and non-traditional media planning - Budget management and results analysis - Contact and public relations with stakeholders (suppliers, media, alliances) - Execution and monitoring of the visual merchandising strategy - Development of internal communications initiatives - Crisis communication consultant Show less
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Falabella
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Consumer Services
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700 & Above Employee
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Asistente Comercial - Calzado Deportivo y Marcas Exclusivas
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Feb 2019 - Dec 2019
- Selección de material creativo para landing page de marcas exclusivas (Aldo, Clarks, Call It Spring).- Monitoreo, seguimiento y análisis de indicadores de ventas.- Análisis de pricing y mercado, monitoreo de competencia.- Análisis de exhibición de producto en tiendas.- Relación y contacto con proveedores nacionales e internacionales.- Gestión y seguimiento de ordenes de compra.- Alta de productos y seguimiento de su comunicación online.- Envío de información relevante a personal de tienda. - Análisis de rotación y stock para reposiciones en tienda.-------- Selection of digital content and assets for brand's landing page creation- Buyers assistance in product selection - Pricing and competition analysis- Creation and management of purchase orders- Monitoring of product exhibition at stores- Responsible for sales analysis and inventory adjustments- Collaboration with Ecommerce and daily review of brand's website in order to guarantee accuracy of -product information- Public relations and negotiation with vendors- Communication with Marketing Department, Stores and vendors to provide information and problem solve Show less
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Pasante Comercial
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Dec 2017 - Jan 2019
-Creación y seguimiento de órdenes de compra-Pricing y análisis de ventas-Recopilación de material publicitario para el evento Beauty Weeks-Rol intermediario entre el sector de negocios y marketing-Contacto con proveedores-Asistencia en producciones para el evento Beauty Weeks-Reposiciones y altas de SKUs de producto en sistema
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Education
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2015 - 2019
Pontificia Universidad Católica Argentina 'Santa María de los Buenos Aires'
Licenciatura en Comunicación Publicitaria e Institucional, 8/10 -
1998 - 2014
St. Luke’s College
Bachiller Bilingüe, Orientación en Ciencias Sociales
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