Sofía Torres

Digital Search Lead at Rabinovici + Associates
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Contact Information
us****@****om
(386) 825-5501
Location
Bogota, D.C., Capital District, Colombia, CO
Languages
  • Hebrew Elementary proficiency
  • English Full professional proficiency
  • French Professional working proficiency
  • German Elementary proficiency

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Bio

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Edwin Betancur

Sofia loves working on digital marketing. She’s always ready to face challenges with a great attitude. A disciplined, committed and results oriented person.

Andrés García Aragón

Sofía es una persona muy apasionada por su trabajo y rápido aprendizaje. Su entusiasmo la ha llevado a ascender rápidamente dentro de la compañía y ganarse la confianza de los Managers. Trabajar con ella es un privilegio y su hambre de conocimiento es cada vez mayor.

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Credentials

  • Facebook Blueprint
    Facebook
    Sep, 2016
    - Oct, 2024
  • DELF B2
    Alliance Française Paris Île-de-France
    Mar, 2010
    - Oct, 2024
  • Google Analytics Certification
    Google
    Dec, 2022
    - Oct, 2024
  • Google Shopping Certification
    Google
    Dec, 2022
    - Oct, 2024
  • Microsoft Advertising Search Certification
    Microsoft
    Dec, 2022
    - Oct, 2024
  • Search Ads 360 Certification Exam
    Google
    Dec, 2022
    - Oct, 2024
  • Google Ads Display Certification
    Google
    Aug, 2022
    - Oct, 2024
  • Google Ads Search Certification
    Google
    Aug, 2022
    - Oct, 2024
  • Google Ads Video Certification
    Google
    Aug, 2022
    - Oct, 2024
  • IIELTS C2
    British Council
    Jan, 2020
    - Oct, 2024

Experience

  • RAB2B | Rabinovici + Associates
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Digital Search Lead
      • Dec 2022 - Present

    • Digital Sr. Search Manager
      • Oct 2020 - Dec 2022

      Team lead and strategist for several USA based B2B clients including Hillrom-Baxter and Panduit, designing and executing the SEM strategy, aligning with SEO, analyzing and reporting recommendations to improve relevancy, performance and lead generation.

  • Initiative
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Unilever Latin America Performance Manager
      • Dec 2019 - Oct 2020

      Regional Coordinator and Strategic Digital Planner for the Brand Awareness and eCommerce campaigns of Unilever Latin America on all its product branches. Integrating Media Strategies with Creative Concepts to strive for Innovation. Regional Coordinator and Strategic Digital Planner for the Brand Awareness and eCommerce campaigns of Unilever Latin America on all its product branches. Integrating Media Strategies with Creative Concepts to strive for Innovation.

  • MediaCom
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • adidas Regional Digital Planner
      • Sep 2018 - Dec 2019

      Regional Coordinator and Strategic Digital Planner for the Branding & Performance branches of the 7 adidas Latin America Countries. Regional Coordinator and Strategic Digital Planner for the Branding & Performance branches of the 7 adidas Latin America Countries.

  • GroupM
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Bidding Platform Specialist
      • Jun 2016 - Sep 2017

      Coordination of the Implementation, optimization and constant monitoring for the Digital Marketing campaigns on the Google network (SEM, YouTube & Display) of all the Kimberly Clark, Glaxo Smith Kline and NBCUniversal brands for the whole Latin America and the Caribbean Region.

    • Bidding Platform Assistant
      • Apr 2016 - Jun 2016

      Assistance on the Implementation, optimization and constant monitoring for the Digital Marketing campaigns on the Google network (SEM, YouTube & Display) for all the Glaxo Smith Kline brands present in the whole Latin America and the Caribbean Region.

Education

  • Pontificia Universidad Javeriana
    Bachelor of Business Administration - BBA, Marketing
    2010 - 2015
  • Under Escuela de Creativos
    Creative Copywriting, Advertising
    2016 - 2017
  • Zona 5 Escuela de Cine y Fotografía
    Professional Photographer, Photography
    2015 - 2015
  • Alliance française de Toulouse
    lenguages
    2004 - 2010

Community

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