Sofia Spassova
User Experience Researcher & Designer at Playbrush- Claim this Profile
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Bio
Tania Zgerya
I had the pleasure of collaborating and working with Sofia during the growth phase of Qogita. Sofia is an enthusiastic, user-centric, and data-driven researcher and designer. She can break down any difficult problems into smaller actionable steps, plan and conduct user interviews and design innovative solutions informed by the data she collected. She never takes anything for granted questions everything and thinks holistically about every aspect of the product. She will be a great asset to any team she will join and I'm very excited to see her continue growing.
Jergan Callebaut
I was fortunate enough to have had Sofia as a direct report at a time when we were bringing a new product to market. Sofia is passionate about her work and consistently demonstrates dedication and perseverance. Her ability to navigate complex challenges and think creatively make her an invaluable asset to any organization. One of the key qualities that she brings to the table is her customer focus and customer empathy. She is well-versed in design thinking and user-centered methodologies, which allows her to develop solutions that meet the needs of users while also driving business value. Sofia is not afraid to think outside the box and come up with innovative solutions to complex problems. I highly recommend her for any position in which she can apply her unique skill set.
Tania Zgerya
I had the pleasure of collaborating and working with Sofia during the growth phase of Qogita. Sofia is an enthusiastic, user-centric, and data-driven researcher and designer. She can break down any difficult problems into smaller actionable steps, plan and conduct user interviews and design innovative solutions informed by the data she collected. She never takes anything for granted questions everything and thinks holistically about every aspect of the product. She will be a great asset to any team she will join and I'm very excited to see her continue growing.
Jergan Callebaut
I was fortunate enough to have had Sofia as a direct report at a time when we were bringing a new product to market. Sofia is passionate about her work and consistently demonstrates dedication and perseverance. Her ability to navigate complex challenges and think creatively make her an invaluable asset to any organization. One of the key qualities that she brings to the table is her customer focus and customer empathy. She is well-versed in design thinking and user-centered methodologies, which allows her to develop solutions that meet the needs of users while also driving business value. Sofia is not afraid to think outside the box and come up with innovative solutions to complex problems. I highly recommend her for any position in which she can apply her unique skill set.
Tania Zgerya
I had the pleasure of collaborating and working with Sofia during the growth phase of Qogita. Sofia is an enthusiastic, user-centric, and data-driven researcher and designer. She can break down any difficult problems into smaller actionable steps, plan and conduct user interviews and design innovative solutions informed by the data she collected. She never takes anything for granted questions everything and thinks holistically about every aspect of the product. She will be a great asset to any team she will join and I'm very excited to see her continue growing.
Jergan Callebaut
I was fortunate enough to have had Sofia as a direct report at a time when we were bringing a new product to market. Sofia is passionate about her work and consistently demonstrates dedication and perseverance. Her ability to navigate complex challenges and think creatively make her an invaluable asset to any organization. One of the key qualities that she brings to the table is her customer focus and customer empathy. She is well-versed in design thinking and user-centered methodologies, which allows her to develop solutions that meet the needs of users while also driving business value. Sofia is not afraid to think outside the box and come up with innovative solutions to complex problems. I highly recommend her for any position in which she can apply her unique skill set.
Tania Zgerya
I had the pleasure of collaborating and working with Sofia during the growth phase of Qogita. Sofia is an enthusiastic, user-centric, and data-driven researcher and designer. She can break down any difficult problems into smaller actionable steps, plan and conduct user interviews and design innovative solutions informed by the data she collected. She never takes anything for granted questions everything and thinks holistically about every aspect of the product. She will be a great asset to any team she will join and I'm very excited to see her continue growing.
Jergan Callebaut
I was fortunate enough to have had Sofia as a direct report at a time when we were bringing a new product to market. Sofia is passionate about her work and consistently demonstrates dedication and perseverance. Her ability to navigate complex challenges and think creatively make her an invaluable asset to any organization. One of the key qualities that she brings to the table is her customer focus and customer empathy. She is well-versed in design thinking and user-centered methodologies, which allows her to develop solutions that meet the needs of users while also driving business value. Sofia is not afraid to think outside the box and come up with innovative solutions to complex problems. I highly recommend her for any position in which she can apply her unique skill set.
Credentials
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Common Design Patterns
UxcelAug, 2023- Oct, 2024 -
2-Day Growth Hacking Crash Course
Growth Tribe AcademyNov, 2019- Oct, 2024 -
German C1 Level of Competency
Goethe-Institut e.V.
Experience
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Playbrush
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Austria
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Wellness and Fitness Services
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1 - 100 Employee
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User Experience Researcher & Designer
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Jan 2023 - Present
User Experience Researcher and Designer working on developing a novel product for at-home oral health care. Current focus is on problem definition and experimentation. User Experience Researcher and Designer working on developing a novel product for at-home oral health care. Current focus is on problem definition and experimentation.
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Designership
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Australia
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Technology, Information and Internet
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1 - 100 Employee
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User Researcher
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Apr 2023 - Aug 2023
I have enrolled in a User Research Masterclass with Designership to master these crucial skills: - Strategize problem statements with stakeholders. - Plan, build and execute an end-to-end primary research strategy plan. - Manage the end-to-end user interview process. - Form impactful and pragmatic product decisions with the use of customer journeys, affinity mapping and competitor analysises. - Prioritize insights with stakeholders with prioritization matrix. - Construct… Show more I have enrolled in a User Research Masterclass with Designership to master these crucial skills: - Strategize problem statements with stakeholders. - Plan, build and execute an end-to-end primary research strategy plan. - Manage the end-to-end user interview process. - Form impactful and pragmatic product decisions with the use of customer journeys, affinity mapping and competitor analysises. - Prioritize insights with stakeholders with prioritization matrix. - Construct job and user stories in preparation for design. Show less I have enrolled in a User Research Masterclass with Designership to master these crucial skills: - Strategize problem statements with stakeholders. - Plan, build and execute an end-to-end primary research strategy plan. - Manage the end-to-end user interview process. - Form impactful and pragmatic product decisions with the use of customer journeys, affinity mapping and competitor analysises. - Prioritize insights with stakeholders with prioritization matrix. - Construct… Show more I have enrolled in a User Research Masterclass with Designership to master these crucial skills: - Strategize problem statements with stakeholders. - Plan, build and execute an end-to-end primary research strategy plan. - Manage the end-to-end user interview process. - Form impactful and pragmatic product decisions with the use of customer journeys, affinity mapping and competitor analysises. - Prioritize insights with stakeholders with prioritization matrix. - Construct job and user stories in preparation for design. Show less
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Qogita
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United Kingdom
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Technology, Information and Internet
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1 - 100 Employee
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User Experience Researcher
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Sep 2021 - Jan 2023
User Researcher at a unicorn startup with over $120 Million funding (founded in 2021). Focus on 1) conducting internal research to map out and reduce inefficiencies within existing tools and processes for customer support and operations; 2) customer development for buyer and seller persona to support development of customer facing features. User Researcher at a unicorn startup with over $120 Million funding (founded in 2021). Focus on 1) conducting internal research to map out and reduce inefficiencies within existing tools and processes for customer support and operations; 2) customer development for buyer and seller persona to support development of customer facing features.
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Datasine
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United Kingdom
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Advertising Services
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1 - 100 Employee
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User Experience Researcher/ Junior Product Manager
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Jan 2020 - Aug 2021
User Researcher and Product Manager at Datasine, acquired by Shutterstock as of July 2021, now the foundation for Shutterstock's AI image generator. Conducted Qualitative and Quantitative Research to map out customer personas and identify pains and needs for the product development process.
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Business Intern
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Sep 2019 - Jan 2020
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G3 Energy Summit
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United Kingdom
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Events Services
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Conference Producer & Marketing Lead
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Oct 2016 - Jun 2017
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Adipharm EAD
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1 - 100 Employee
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Pharmaceutical Quality Assurance Intern
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Jun 2016 - Aug 2016
Adipharm is a GMP manufacturer in Bulgaria, with a product line focused on generics and food supplements. Adipharm is a GMP manufacturer in Bulgaria, with a product line focused on generics and food supplements.
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C3i Europe
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United Kingdom
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Consumer Services
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Customer Support Associate
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Jun 2015 - Aug 2015
Provided customer support to clinical teams in German & English. Customers include principal investigators and nurses from big pharmaceutical companies (Roche, Novartis, GSK, Bayer, Abbvie, etc) Provided customer support to clinical teams in German & English. Customers include principal investigators and nurses from big pharmaceutical companies (Roche, Novartis, GSK, Bayer, Abbvie, etc)
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Education
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2015 - 2019
UCL
Bachelor of Engineering (BEng), Biochemical Engineering -
2017 - 2017
Technische Universität Berlin
Summer College, Energy, Environment, and Natural Resources -
2014 - 2014
Stanford University
Summer pre-college Program, Organic Chemistry
Community
