Experience

SmartRPA

• Denmark
• Software Development
• 1 - 100 Employee

• Marketing Director

  • May 2023 - Present

  SmartRPA Catalyst is a management platform for hyper automations. Catalyst optimizes the deployment of automations and AI, and secures a maximized return of investment. As Marketing Director I focus on providing a solid base of marketing strategy and material to enable an international establishment. Main tasks * Marketing Strategy * Design & Visual identity * Branding * Portfolio optimization * Communication platforms SmartRPA Catalyst is a management platform for hyper automations. Catalyst optimizes the deployment of automations and AI, and secures a maximized return of investment. As Marketing Director I focus on providing a solid base of marketing strategy and material to enable an international establishment. Main tasks * Marketing Strategy * Design & Visual identity * Branding * Portfolio optimization * Communication platforms



Hästens Beds

• Sweden
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Marketing Development & Customer Journey

  • Oct 2021 - Apr 2023

  A global role with focus on project management and campaigns. Main tasks * Project Management of 360 campaigns * Brand Strategy * Design * Material development * Budgeting Deliveries * Improvements of customer journey touch points and customer experience. * Coordination of the Marketing Plan/strategy across the organization. * Improved cooperation between departments * Project Management of 360 campaigns bringing all Hästens marketing campaigns to life. * Launch of the Drēmər bed, among other products. * Budget handling including international guidance. Show less



Freelance

• Marketing Strategy Consultant

  • Apr 2020 - Dec 2021

  Main tasks * Marketing strategy * Business Development * Market Research * Branding * Design & packaging * New Product Development Helping my clients to * Make their ideas, businesses and projects profitable * Understand their target group * See growth opportunities and white spots * Allocate budget for optimized return of investment. * Create outstanding design in line with brand attributes and ideal customers. * Develop new products Main tasks * Marketing strategy * Business Development * Market Research * Branding * Design & packaging * New Product Development Helping my clients to * Make their ideas, businesses and projects profitable * Understand their target group * See growth opportunities and white spots * Allocate budget for optimized return of investment. * Create outstanding design in line with brand attributes and ideal customers. * Develop new products



Taco Bell

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager Netherlands & UK local

  • Nov 2019 - Mar 2020

  Main tasks * Brand Strategy * Price and menu optimization * Product innovation * Design * Procurement * Advertisement * New store openings Deliverables * A sustainable long term marketing strategy * Efficiency improvements and optimization of budget * Tripled impact of consumer activation thanks to economies of scale when combining both countries * Higher profitability thanks to improved menu and highlighted offers * Better service, higher efficiency and shortened waiting time thanks to improved menu * Increase of average spend thanks to optimized offers divided by day * Stronger brand equity thanks to coherent design, product offers and communication Marketing responsible for Taco Bell (T Bello restaurants) in the Netherlands and UK. Focus on establishing a solid platform for communication and a long term strategy to build brand equity and value. Show less



Carlsberg Group

• Denmark
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • Sep 2016 - Aug 2019

  Main tasks * Brand Management * New product development * Event coordination * Financial performances & budgeting * Marketing Creatives (social, digital, TV, cinema, event, in store) Deliverables * Pepsi; won prize as best brewery in the world 2018 based on growth, financial performances and volume. * Pepsi Max Taste Challenge; a nationwide sampling tour challenging our biggest competitor on taste. Won with 56 vs 44%. Increased consumer conversion rate, brand awareness, loyalty, volume, market share. * Pepsi Max Lime launch; best launch in category in Swedish grocery stores (based on ICA data). Best practice within PepsiCo Group. * Festis; went from risk of being delisted to No 1 premium brand within still drink. Stronger MS%, brand awareness, brand attributes. * Festis; New graphic design & communication strategy. Launched 5 new SKU and a new concept (Festis Fresh). * Eriksberg, Zingo, Apotekarnes, 7UP, Mountain Dew; Brand activations, portfolio optimization, new graphic designs, appr. 2 new SKU/year/brand. Worked with a range of products during the years, e.g. Pepsi (cola), Festis (still drink) and Eriksberg (beer). Develop new innovations from idea to shelf. Tasks including SWOT analysis, KPI tracking, agency briefing, packaging design, film production, social media communication, event coordination, financial performances, budgeting and contract negotiation. Delivered an optimized brand portfolio, stronger market share, innovative concepts and an inspired sales force. Show less



Coca-Cola Europacific Partners

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Project Manager

  • May 2014 - Sep 2016

  Main tasks • Project Management • Change Management • Presentation & workshops • Internal Communication • CSR projects • Architectural design & Branding • Leadership Deliverables • Voted as the best office in the world by Leesman 2018. • Elected as the best office in Sweden and used for best practice of an inspiring and efficient work environment. • Proven higher employee satisfaction, improved efficiency & ways of working Launch of Coca-Cola Life used as best practice within CCEP Project Manager for the transformation of an activity based workplace. Huge project with many contacts and direct reports. Tasks included change management, project coordination, architectural design, work way efficiency, branding, presentations, workshops, health and sustainability improvements. Started as Marketing Coordinator with focus on health and sustainability activities, event coordination and product innovation processes. Show less



Nasdaq

• United States
• Financial Services
• 700 & Above Employee

• Marketing Coordinator Europe

  • Mar 2014 - Jun 2014

  Main tasks * Event Coordination * Social media prescence * Marketing creatives Tactical planning and implementation of marketing activities cross the region. Coordinated events, e.g. NASDAQ OMX Ladies Night (successful spread and PR, + 220 % visitors to PY). Furthermore, I build NASDAQ OMX’S presence in social media and develop marketing material such as videos, newsletters, invitations, fact sheets, etc. Main tasks * Event Coordination * Social media prescence * Marketing creatives Tactical planning and implementation of marketing activities cross the region. Coordinated events, e.g. NASDAQ OMX Ladies Night (successful spread and PR, + 220 % visitors to PY). Furthermore, I build NASDAQ OMX’S presence in social media and develop marketing material such as videos, newsletters, invitations, fact sheets, etc.



Twintip Insights

• Sweden
• Information Services

• Brand Analyst

  • Aug 2012 - Jan 2013

  Main tasks * Sales * Brand analysis * Presentations Based on a monitoring tool, I analyzed our clients’ position in social media. An analysis normally contained brand positioning, competitor charting, campaign evaluation, and product development recommendations. Many presentations and close contact to our customer’s Marketing management teams. My duties also included key account management and sales. Main tasks * Sales * Brand analysis * Presentations Based on a monitoring tool, I analyzed our clients’ position in social media. An analysis normally contained brand positioning, competitor charting, campaign evaluation, and product development recommendations. Many presentations and close contact to our customer’s Marketing management teams. My duties also included key account management and sales.



Lindt & Sprüngli

• Switzerland
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • Sep 2010 - Jul 2011

  Main tasks * Brand Management * New product development * Trade Marketing * Sampling & Consumer activation In charge of the assorted chocolate segment, with duties as market analysis, product cost calculation, pricing strategy, and brand positioning. Responsible for Lindt Valentine campaign 2011, and Lindt Easter campaign 2011, the most successful Easter campaign YTD (Apr 2011). My duties implied sales staff education, PR- and advertising campaigns, indoor marketing strategies, and temporary company cooperation. Responsible for customer activation activities and trade marketing material. Furthermore, involved in Lindt's short and long term strategy work. Show less



Ram Cosmetics

• Sweden

• Salesperson

  • Feb 2008 - Oct 2008

  Main tasks * Sales * Manicure & grooming By being positive and outgoing, I successfully sold different types of skin care products. This task required strong drive and perseverance in wide customer management. Besides product demonstrations, my duties included manicure, eyebrow plucking, hand and facial massage. Main tasks * Sales * Manicure & grooming By being positive and outgoing, I successfully sold different types of skin care products. This task required strong drive and perseverance in wide customer management. Besides product demonstrations, my duties included manicure, eyebrow plucking, hand and facial massage.



Raiffeisenbank Berg-Bad Steben eG

• Gemeinde Berg, Germany

• Intern

  • 2005 - 2005

  Main tasks * Customer services * Accounting * Marketing An internship at the large German bank Raiffeisenbank gave me good insights of the German banking system and showed me the importance of making well balanced decisions. Rotation in different business functions was very developing, and I was privileged to learn about credit issues, insurances, customer reception, currency exchange and marketing. Main tasks * Customer services * Accounting * Marketing An internship at the large German bank Raiffeisenbank gave me good insights of the German banking system and showed me the importance of making well balanced decisions. Rotation in different business functions was very developing, and I was privileged to learn about credit issues, insurances, customer reception, currency exchange and marketing.