Experience

Flock Freight

• United States
• Transportation, Logistics, Supply Chain and Storage
• 300 - 400 Employee

• Associate Product Marketing Manager

  • Apr 2023 - Present

  Encinitas, California, United States As a sales enablement-focused Product Marketing Manager, I: • Develop high-quality content that maps to the buyer's journey and buying process, from lead generation through win/loss • Create compelling sales collateral (e.g. playbooks, one-pagers, sales decks, case studies, talk tracks) in alignment with sales needs, company goals, new campaigns, and product releases • Support go-to-market readiness and product launches by preparing and enabling the sales teams to understand and sell… Show more As a sales enablement-focused Product Marketing Manager, I: • Develop high-quality content that maps to the buyer's journey and buying process, from lead generation through win/loss • Create compelling sales collateral (e.g. playbooks, one-pagers, sales decks, case studies, talk tracks) in alignment with sales needs, company goals, new campaigns, and product releases • Support go-to-market readiness and product launches by preparing and enabling the sales teams to understand and sell our new features • Collaborate with sales leadership teams to drive sales productivity through process understanding, training, and seller collateral • Launch new sales enablement software, train on best practices, and iterate for maximum adoption

• Demand Generation Strategist, Carrier Campaigns

  • Jun 2022 - Jun 2023

  Encinitas, California, United States

• Demand Generation Specialist, Carrier Campaigns

  • Dec 2021 - Jun 2022

  Encinitas, California, United States

• Digital Marketing Specialist, Retention

  • Jun 2021 - Dec 2021

  Encinitas, California, United States

• Content Writer

  • Nov 2020 - May 2021

  Solana Beach, California, United States



Greater Chicago Food Depository

• United States
• Individual and Family Services
• 100 - 200 Employee

• Youth Program Specialist

  • Nov 2018 - Oct 2019

  Greater Chicago Area As an AmeriCorps Hunger Action Corps member, I worked with a team to support youth centers participating in federally-funded Feeding Programs through excellent customer service, logistical support, training, and onboarding, in order to lessen youth hunger across Chicago by: • Ensuring the delivery of free, nutritious food to youth programs by conducting daily phone check-ins to a caseload of local agencies, and performing high pressure logistical problem-solving • Managing the Summer… Show more As an AmeriCorps Hunger Action Corps member, I worked with a team to support youth centers participating in federally-funded Feeding Programs through excellent customer service, logistical support, training, and onboarding, in order to lessen youth hunger across Chicago by: • Ensuring the delivery of free, nutritious food to youth programs by conducting daily phone check-ins to a caseload of local agencies, and performing high pressure logistical problem-solving • Managing the Summer Lunch Bus program, delivering more than 12,800 meals to food insecure youth • Identifying areas of Cook County experiencing high food insecurity rates and minimal resources, and recruiting new sites with the ability to coordinate a feeding program for youth Show less



International Rescue Committee

• United States
• Non-profit Organizations
• 700 & Above Employee

• Temp Resettlement Caseworker

  • Jan 2018 - Mar 2018

  Oakland, CA Promoted to a contract position after a 5-month internship. Provided essential guidance and assistance to newly arrived refugee families, ensuring their successful acculturation in the U.S. and connection to necessary resources. • Ensuring clients are connected to local programs and resources through referrals to public benefits, community-based support, job readiness programs, etc. • Providing individualized and group orientations to explain programs and evaluate each client’s distinct… Show more Promoted to a contract position after a 5-month internship. Provided essential guidance and assistance to newly arrived refugee families, ensuring their successful acculturation in the U.S. and connection to necessary resources. • Ensuring clients are connected to local programs and resources through referrals to public benefits, community-based support, job readiness programs, etc. • Providing individualized and group orientations to explain programs and evaluate each client’s distinct needs • Developing reasonable resettlement and/or self-sufficiency plans and timelines for each client and managing client expectations. Show less



University of California, Berkeley, Haas School of Business

• United States
• Higher Education
• 700 & Above Employee

• Marketing Assistant

  • May 2017 - Aug 2017

  • Created monthly search engine optimization (SEO) reports on a variety of performance metrics, including page and domain authority, and keyword rankings in comparison to competitors • Conducted back-end SEO maintenance on all webpages using Adobe Dreamweaver • Identified crawl issues using Moz, including 404 errors and duplicate page content



University of California, Berkeley, Haas School of Business

• United States
• Higher Education
• 700 & Above Employee

• Social Media Assistant

  • Aug 2013 - Aug 2016

  Berkeley, CA As an assistant to the Senior Marketing Manager in the Haas School of Business MBA Programs Marketing and Communications Department, I grew from a marketing novice to a digital marketing professional. • Creating paid advertising campaigns on Facebook and LinkedIn and following through to completion • Creating annual reports on social media and advertising performance and CTL generation • Copywriting for social media outlets (Facebook, LinkedIn, Twitter, Google+) on Admissions related… Show more As an assistant to the Senior Marketing Manager in the Haas School of Business MBA Programs Marketing and Communications Department, I grew from a marketing novice to a digital marketing professional. • Creating paid advertising campaigns on Facebook and LinkedIn and following through to completion • Creating annual reports on social media and advertising performance and CTL generation • Copywriting for social media outlets (Facebook, LinkedIn, Twitter, Google+) on Admissions related topics • Writing blogs on Admissions related topics • Researching new marketing and social media trends Show less



N-Able Now Solutions

• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Lead

  • Mar 2012 - Aug 2013

  Greater San Diego Area Part-time position for a technology staffing firm. • Led the growing social media campaign on platforms such as Twitter, Facebook, Google+, Hootsuite, and Klout • Initiated email campaigns using Constant Contact • Updated company website using WordPress • Performed data mining activities using the company’s applicant tracking database system