Senior Project Manager

• Jun 2023 - Present

Communications Strategist (Personal Development & Human Resources)

• Nov 2022 - Present

Responsible for the marketing & communications strategy, including brand audit & positioning, benchmarking, content strategy and creation, social media management, campaign ideation and execution, copywriting and reporting on all results. ------------------------------------------------------------------------------------------------------------------ O Propósito, o Quê e Como? O Propósito? Desconstruir ortodoxias, padrões comportamentais individualistas e o status quo dos sistemas organizacionais e individuais que limitam o crescimento holístico e sustentável. O Quê? Facilitação da mudança, nas pessoas e nas organizações, promovendo jornadas individuais mais autênticas e construindo sistemas organizacionais descentralizados que colocam as pessoas no centro da sua evolução. Como? Oferecendo programas de desenvolvimento, pessoal e profissional, assentes em formatos ágeis e dinâmicos que responsabilizam os participantes pelo seu crescimento e desenvolvimento e estimulam a cocriação de estruturas mais humanas, transparentes, seguras e inteligentes. Através de experiências customizadas, a Be Bolder posiciona-se como facilitadora da melhor versão de cada um com os seguintes programas: 1. Sessões Holísticas de Desenvolvimento Profissional & Pessoal; 2. Certificações HR; 3. Programas de Desenvolvimento; 4. Workshops; 5. Palestras motivacionais. Para mais info --> bebolder.pt Show less

Copywriter (Art & Women Empowerment)

• Oct 2022 - Jun 2023

Content strategist and copywriter charged with a full website rebranding, including copy revision, edition, translation to English and liaising with the design & UX team. Project currently on pause. To see the work produced so far go to: www.velhasbonitonas.com Content strategist and copywriter charged with a full website rebranding, including copy revision, edition, translation to English and liaising with the design & UX team. Project currently on pause. To see the work produced so far go to: www.velhasbonitonas.com

Social Media Manager (Chinese Medicine Practice)

• Jun 2022 - Oct 2022

5-month collaboration to run a brand audit, including revision of all channels strategy, partnerships management, social media planning and execution, managing and training a contract designer, campaign ideation and execution, content creation and copywriting. 5-month collaboration to run a brand audit, including revision of all channels strategy, partnerships management, social media planning and execution, managing and training a contract designer, campaign ideation and execution, content creation and copywriting.

Communications Specialist (Hospitality)

• Jun 2022 - Aug 2022

3-month collaboration to support the marketing growth strategies during high season, including social media management, content strategy & creation, community growth, events support and onsite public relations in a venue with a capacity of 300-400 people. 3-month collaboration to support the marketing growth strategies during high season, including social media management, content strategy & creation, community growth, events support and onsite public relations in a venue with a capacity of 300-400 people.

MasterClass Facilitator

• Mar 2022 - Mar 2022

Masterclass facilitator at IPAM Lisboa (Portuguese Marketing University) on Content Marketing Strategies, targeting 15 students enrolled in a Digital Marketing Degree. Masterclass facilitator at IPAM Lisboa (Portuguese Marketing University) on Content Marketing Strategies, targeting 15 students enrolled in a Digital Marketing Degree.

Communications Officer (Sustainable Tourism & Digital Nomadism)

• Jun 2021 - Feb 2022

Supporting the launch of a new business idea. The daily activities consisted of recruiting and managing a team of 2 brand strategists and 1 designer, benchmarking, developing a 360 marketing strategy, general project & budget management, pitching ideas to the founders, social media strategy, content ideation and creation, and tracking and reporting results weekly. Supporting the launch of a new business idea. The daily activities consisted of recruiting and managing a team of 2 brand strategists and 1 designer, benchmarking, developing a 360 marketing strategy, general project & budget management, pitching ideas to the founders, social media strategy, content ideation and creation, and tracking and reporting results weekly.

Marketing Manager (Data Analysis)

• Jun 2020 - Dec 2021

Responsible for the company’s digital growth & image and managing a 2500 members’ community. The daily activities consisted of designing and executing the brand strategy with the CCO, running organic and paid campaigns, testing new target markets, social media strategies, managing the content calendar, copywriting, supervising the designers’ team, and supporting events’ management, among others. Responsible for the company’s digital growth & image and managing a 2500 members’ community. The daily activities consisted of designing and executing the brand strategy with the CCO, running organic and paid campaigns, testing new target markets, social media strategies, managing the content calendar, copywriting, supervising the designers’ team, and supporting events’ management, among others.

Freelance Writer (Fintech)

• May 2021 - May 2021

A 1000-word blog article on entrepreneurship and flexible compensation schemes for organizations, focusing on the post-pandemics change of habits and employee needs. The article was written and published in Portuguese and English. A 1000-word blog article on entrepreneurship and flexible compensation schemes for organizations, focusing on the post-pandemics change of habits and employee needs. The article was written and published in Portuguese and English.

Community Manager (Investment Management)

• Jun 2018 - Jun 2019

• Responsible for managing and growing a community of 325,000 tech entrepreneurs and investors. The daily activities include content strategy and creation, multichannel growth, data performance analysis, lead generation campaigns, managing the marketing and product development teams, and relationship building, among others; • As the first community manager, creation of the department’s guidelines and assisted in the company’s growth and development across Europe. • Responsible for managing and growing a community of 325,000 tech entrepreneurs and investors. The daily activities include content strategy and creation, multichannel growth, data performance analysis, lead generation campaigns, managing the marketing and product development teams, and relationship building, among others; • As the first community manager, creation of the department’s guidelines and assisted in the company’s growth and development across Europe.

Project & Community Manager (Influencer Marketing)

• Sep 2016 - May 2018

• Design and implementation of influencer marketing campaigns end to end. The daily activities include defining project deliverables, storytelling creation & writing, recruiting influencers, client management, training and managing contractors, assisting with the marketing & communications strategy, and building campaign reports; • As the first employee directly reporting to the CEO, assisted in the implementation and development of the project from early stages through to market growth and expansion in the UK market, having grown 60,000 platform users in 17 months. Show less

Assistant Brand Manager (Telecommunications)

• Sep 2015 - Aug 2016

• Supporting ongoing projects by collecting market insights across 25 Vodafone markets and assisting with the advertising, launch, and evaluation of new products and services; • Brand site administrator in charge of managing the media and digital content assets created for usage across all Vodafone markets and its worldwide partners' network. • Supporting ongoing projects by collecting market insights across 25 Vodafone markets and assisting with the advertising, launch, and evaluation of new products and services; • Brand site administrator in charge of managing the media and digital content assets created for usage across all Vodafone markets and its worldwide partners' network.

Marketing Executive | Fashion and Photography

• Mar 2015 - Aug 2015

Executive sales marketer, responsible for attracting clients, displaying products, negotiation of fees, and final sale. Executive sales marketer, responsible for attracting clients, displaying products, negotiation of fees, and final sale.

Consultant Analyst | Social Impact

• Jan 2014 - Jul 2014

Responsible for assessing the economic & social impact of 40 developing NGOs sponsored by EDP Energias de Portugal and draft a case study on one of the Top 10 organizations. The project is operating today. Responsible for assessing the economic & social impact of 40 developing NGOs sponsored by EDP Energias de Portugal and draft a case study on one of the Top 10 organizations. The project is operating today.

Internship | Bank and Finance

• Sep 2012 - Dec 2012

Co-creation of a Social Intervention Business plan titled “Bolsas de Estudo com o Montepio” to improve the national scholarships’ program in place for Portuguese universities. The project was approved and implemented. Co-creation of a Social Intervention Business plan titled “Bolsas de Estudo com o Montepio” to improve the national scholarships’ program in place for Portuguese universities. The project was approved and implemented.