Experience

S4DS Software

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Lead

  • 2022 - Present

  Created and executed marketing campaigns that aligned with business goals to drive customer engagement and generate leads at every stage of the sales funnel. (Inbound, content marketing, social media, email marketing, SEO, and SEM, Youtube).-Conducted market research and benchmarking to identify industry trends, customer preferences, and the competitive landscape for informed decision-making.



Dive and Green PADI Dive Resort

• Colombia

• Responsible for Management and Sales

  • 2021 - 2022

  Led the initiative to revamp the corporate website in collaboration with a web designer, aligning with current trends and maintaining relevance.-Successfully doubled social media engagement, fostering interaction and outreach.-Streamlined financial and administrative tracking processes.-Cultivated a strong relationship with PADI (Professional Association of Diving Instructors), securing marketing funds and invaluable commercial support.



Factum Digital Agency

• Content Creator

  • 2021 - 2022

  Written content creation for corporate blogs with emphasis on SEO, ensuring optimal online visibility.-Planned, created, and managed content for social media (innovation, mining, construction materials, and manufacturing industries).-Took part in audiovisual production, aiding in the direction and creation of corporate content tailored for diverse digital platforms.-Corporate content translation from English to Spanish.



Gerencia Empresarial SAS

• Colombia
• Accounting

• Marketing Lead

  • 2020 - 2021

  Selected and developed local and Latin American sales segments.-Built valuable relationships with Strategic Partner Microsoft to secure sales funds for co-market to expand business growth into new geographies.-Standardized corporate image for internal and external communications, along with new product launches.-Participated in the redesign of the corporate website to align with current digital trends, hand-in-hand with a third party team.



Igrencia SAS

• Colombia

• Computational Linguist

  • 2018 - 2020

  Training of the Business Intelligence chatbots that are carried out in the company for the different clients, as well as participation in the design of their business flow and the user experience generated from these. • Support in the supervision of the user experience and graphic design of the data visualization boards and the monitoring of business indicators that are carried out within the company for its different clients.



Nexus Newspaper

• Newspaper Publishing
• 1 - 100 Employee

• Journalist

  • 2014 - 2018

  Writing of journalistic articles, chronicles, opinions and graphic reports among others for the quarterly publication (2016 - 2018)