Experience

MR HealthTech

• Greece
• Software Development
• 100 - 200 Employee

• Product Marketing Manager

  • Jan 2021 - Present



Karelia Tobacco Company, Inc.

• Greece
• Tobacco Manufacturing
• 1 - 100 Employee

• International Area Marketing Manager

  • Sep 2019 - Dec 2020



Intralot

• Greece
• IT Services and IT Consulting
• 700 & Above Employee

• Product Marketing Manager

  • 2016 - Mar 2018

  Marketing Plan, Media Plan & Budget PlanDesigns the company's marketing plan according to the products’ roadmapDesigns and leads the media planDesigns and manages the departmental budgetProduct Branding & Marketing ActivitiesLeads the development of branding activities from the pre-launch phase till the post-launch phase. Such activities include:Product identity: Names, trademarks, logos, taglines, messages, promotional materials, brochures, banners, quick start guides technical and commercial advertising videos, packaging and stickers, products’ photo shooting etc.Sales Materials: Product descriptions, factsheets, presentations, FAQ sheet.Press: Articles, press releases, interviews etc.Manages and supervises the yearly action plan against specific KPIs and closely monitors the project management of eachEvent Management – ExhibitionsOrganizes and attends in international sectorial exhibitions and conferences. Identifies the strategy and products to be presented per exhibition according to the region and audience.Defines the customer journey and co-ordinates with product teams for the exhibition’s product scenarios to be showcased to B2B, B2C and B2G audiences.Leads a team of people

• Product Marketing Team Leader

  • 2014 - 2016



Leto SA Nursery Store

• eCommerce Manager

  • 2014 - 2014

  Designing the Commercial and Marketing online business strategy for the e-shopBusiness performance analysis and custom reporting of KPIsSEO content management, to ensure maximum conversion rateDay-to-day management of the e-commerce platform, monitoring of online orders and management of customers’ communicationLed a team of people Designing the Commercial and Marketing online business strategy for the e-shopBusiness performance analysis and custom reporting of KPIsSEO content management, to ensure maximum conversion rateDay-to-day management of the e-commerce platform, monitoring of online orders and management of customers’ communicationLed a team of people



Alphanetrix Ltd

• Marketing Manager

  • 2011 - 2013

  Digital Business DevelopmentCorporate Marketing Activities (Advertisments, Articles, Sponsorships, Press Releases)Development of Media RelationshipsCorporate Branding ActivitiesEvent Management (Workshoprs, Events, Presentations)Extensive use of Google Ads, Google AdSense, Google Analytics and the Consumer Barometer online market research tool.Development of the Corporate Channel on YouTube and online statistical reporting on seminars attendance and user/views insights.SEO, SEM Wordpress and Joomla administration (Administrator account)Development and launch of e-Mail campaigns and Google Ads Campaign managementLimited use of the DoubleClick for Publishers online tool by Google on Google Ads campaignsCreation and management of Corporate Social media accounts