Experience

KAO Hoteles

• Hospitality
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Present

  •Lead the digital marketing plan for the aloja marketplace, from concept creation to launch for Mexico, focused on demand generation, managing +400 hotels. •Own and drive budget management including forecasting, creating monthly reporting. •Design the brand identity, product, and business strategy from scratch through a differentiated strategy. •Design together with tech and product team customer journey, new feature improvements and updates. •Own and drive performance metrics monitoring, data analytics and benchmarking activities, obtaining critical information regarding industry and consumer trends translating insights into business proposals. •Ensure brand messages are consistent across all channels, conducting periodic web page audits meeting brand integrity and brand guidelines. •Supervise external agency activities including social media content creation, innovative materials creation activations and stand designs. •Collaborate with cross-functional teams (Growth, Operations and sales) to coordinate events and brand activations meeting the acquisition plan goals. Show less



NANOXEN

• Mexico
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2020 - Nov 2021

  •Plan, develop and strategize marketing initiatives for new product launch (nanotechnological disinfectant), developing media campaigns including on-ad campaigns, social and search platforms. •Lead e-commerce new sales channels opening for Nanoxen products in Shopify, Amazon, FB, and Mercado Libre, ensuring products are properly submitted and creating lead generation. •Collaborate with the Sales Team to define/update the pricing strategy, launch discounts, free delivery offering a high customer service and customer experience. Show less



Alsea

• Mexico
• Restaurants
• 700 & Above Employee

• Marketing Starbucks Specialist

  • Jun 2019 - Mar 2020

  •Oversee day-to-day Starbucks marketing operations for the Food and Beverage category, supporting communications campaigns and new product development for 120 points of sale in Madrid and Portugal. •Lead strategic projects such as Delivery experiences and seasonal communication campaigns. •Oversee day-to-day Starbucks marketing operations for the Food and Beverage category, supporting communications campaigns and new product development for 120 points of sale in Madrid and Portugal. •Lead strategic projects such as Delivery experiences and seasonal communication campaigns.



HP

• Azerbaijan
• Online Media

• Consumer Product Analyst

  • Nov 2016 - Apr 2019

  •Support product activities including financial analysis, monitor competitor analysis, collect customer feedback, generate list prices, market research and roadmap planning for more than 30 PCs supporting +20 key accounts such as Walmart, Liverpool, and Costco.

• Intern

  • Apr 2015 - Oct 2016