Sofia Kareeva
Business Mentor at XPRENEURS Incubator- Claim this Profile
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Russian Native or bilingual proficiency
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English Professional working proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
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Bio
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Experience
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XPRENEURS Incubator
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Germany
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Education Administration Programs
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1 - 100 Employee
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Business Mentor
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Jul 2023 - Present
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British Higher School of Art and Design
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Education Administration Programs
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1 - 100 Employee
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Head of Digital Marketing Education Course
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Jan 2023 - Present
Leading my own curated digital marketing course for senior and middle+ marketing professionals. Leading my own curated digital marketing course for senior and middle+ marketing professionals.
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CEO & Founder
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Feb 2020 - Present
May/Be Bureau is a creative agency that works with local and international brands. We create digital marketing solutions and brand strategies for businesses in our unpredictable world We work with all the disciplines of communications and use the total power of integrated communications instruments with ability to ideate, produce, and execute complicated 360 projects We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in our challengeable world Brand Vision & Communications / Trend Watching & Insights https://maybeteam.eu Show less
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SIMPLE
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Software Development
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Senior Brand Marketing Manager
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Dec 2016 - Feb 2020
SimpleWine is a leading wine distributor in Russia. The company works with worldwide international brands of spirits (Canti Prosecco, Jura whiskey, Gin Mare and exceptional French and Italian wine houses). https://simplewine.ru Development and implementation of the Brand strategy for Simple Group and brand categories (champagne, spirits, wines) Development, implementation, and execution of marketing strategy and plan (online & offline channel mix) for customer acquisition and service promotion. Main achievements: 60+ realized marketing projects/collaborations Brand visibility growth 18% per year (Nielsen, 2018) Client base growth apr.30k/year (CRM Simple) Show less
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RAMBLER&Co
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Russian Federation
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Software Development
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300 - 400 Employee
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Marketing Manager
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Jan 2015 - Dec 2016
Rambler & Co is a leading IT & media company in Russia. Lead the work on shaping short and long-term content marketing and communications strategies: Portfolio/Brand Architecture, Branding Hierarchies for the travel projects - Afisha Mir, Rambler Travel Main achievements: Relaunch of Afisha lifestyle travel media guide from offline to online Organization & Brand Visibility at Picnic Afisha, the leading music festival in Russia (attendance 50 000+) Marketing project with Russian singer Zemfira 1 000 online-tours sold, +25 % growth (comparison with promo-plan) Travel conference for online-travel startups, 1000 attendees Show less
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Saint-Petersburg International Economic Forum Foundation
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Events Services
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1 - 100 Employee
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Project Manager
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2012 - 2015
SPIEF is the biggest international economic forum in Russia. Work with various teams (design, content, SMM, product, sales) to implement strategies Event management SPIEF is the biggest international economic forum in Russia. Work with various teams (design, content, SMM, product, sales) to implement strategies Event management
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Education
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University of Westminster
Communication and Media Studies -
Lomonosov Moscow State University (MSU)
Master's degree, Communication and Media Studies -
University of Washington
Communications and Journalism Department