Project Manager

• Jul 2023 - Present

Associate Product Manager

• Jan 2023 - Jul 2023

Technical Account Manager

• Nov 2021 - Jan 2023

Drive various initiatives to improve business processes across the organization.Key Responsibilities:- Work alongside the Director of Product Management on product-related tasks such as creating product specs, defining user journeys, updating the product backlog and coordinating across multiple teams to ensure timely delivery of the product.- Assist Account Executives with the on-boarding of new publishers.- Act as the technical point of contact for all troubleshooting needs.- Implement and manage the delivery of affiliate ad campaigns for publishers within the Tonefuse ad network (via our in-house proprietary ad server Clickfuse).- Implement and manage the delivery of programmatic campaigns on various DSPs (RTBiQ, StackAdapt, DV360). Show less

Campaign Activation Specialist

• May 2020 - Nov 2021

Leverage ad platform expertise to improve efficiency between the business team and the adops team in order to make our customers happier while making campaigns easier to manage.Accomplishments:- Worked in conjunction with the BI team to develop a data visualization tool allowing the Ad Ops team to better monitor metrics measured by our Ad Verification partners.- Managed the standardization of the forecasting process for one of our biggest clients.- Implemented a process for the generation of pixels within Samsung's proprietary DSP.- Trained over 15 employees on various subjects surrounding the tasks performed by Ad Ops and Campaign Activation Specialist, on top of creating internal training material.Key Responsibilities:- Partner with the Account Executive and the Client Solution Manager through each step of the campaign process; from ideation to implementation to post-campaign reporting.- Assist in RFP responses to ensure ease of setup by the Ad Operations team.- Liaise between Client Solution Managers and Ad Ops to ensure successful campaign execution, including asset deliverables, timelines, tags and KPIs.- Perform thorough quality assurance and analysis of creative assets and third-party ad tags.- Provide recommendations and actively contribute solutions to quickly resolve technical or creative spec related issues.- Partner with Ad Ops to troubleshoot delivery issues and proactive optimization strategies.- Work with CSMs and Inventory team to understand inventory availability and options for delivery.- Monitor campaign delivery to ensure campaigns are running as expected and targeted objectives are met.- Measure and communicate campaign performance to the Account Management team throughout the duration of the campaign.- Work towards containment of error rate on campaigns.- Lead special initiatives that will drive operational efficiency and/or increase revenue. Show less

Digital Ad Operations Specialist

• Jul 2018 - May 2020

Managed online advertising campaigns for the most well-known advertisers in the USA, Canada and all over the world by working hands-on with Samsung's Demand-Side Platform, Trader.Key Responsibilities: - Setup online video, display and CTV advertising campaigns for our clients.- Monitor and analyze campaign delivery to ensure campaigns are running as expected and client objectives are met.- Monitor and optimize on given KPIs.- Produce reports and recommendations.- Align with the inventory team on inventory needs and requirements.- Perform quality control on creatives and third-party ad tags.- Proactively escalate issues and communicate potential challenges to appropriate counterpart.- Liaise with Client Solution Managers to ensure successful campaign execution, including asset deliverables, timelines, tags and KPIs.- Troubleshoot delivery issues.- Validate campaign setup to ensure performance will be in line with customer expectations.- Measure and communicate campaign performance to the Account Management team throughout the duration of the campaign. Show less

Marketing Coordinator

• Feb 2016 - Aug 2017

Key Responsibilities: - Coordinating and strengthening customer relationships for all things related to information reports and marketing services offered by McKesson Canada. - Increasing visibility of the business unit’s activities and services, both internally and externally. - Reviewing and analyzing monthly budgets to derive recommendations. - Gathering results of ongoing marketing campaigns and communicating them to customers. Accomplishments: - Developing an annual communication and marketing plan with goals, strategies and tactics. - Creating a new price scale, including communication and coordination of all changes with relevant customers and departments. - Implementing a seasonal promotion for several clients, in collaboration with members from a different department. - Updating promotional tools for services offered by the business unit. Show less

Marketing Internship

• May 2015 - Aug 2015

Responsibility: Supporting the marketing team in accomplishing several tasks related to the commercialization of pharmaceutical products. Accomplishments: - Building an inventory database of samples owned by marketing and inspection/validation of current inventory. - Participation in building a market access guidebook per province. - Creating a database portraying the main competitors of Sandoz Canada and their respective products. - Validation and correction of all drug formularies for each Canadian province. - Assembling a directory for all labels of injectable medication sold by the company. Show less