Sofia Coelho Silva

Head of Marketing and Communication at FARMÁCIAS HOLON
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Contact Information
us****@****om
(386) 825-5501
Location
Lisboa, Lisbon, Portugal, PT
Skills

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Pedro Pereira

A Sofia é uma profissional com excelentes skills na área da comunicação e é focada nos projetos que abraça! Sabe dirigir e motivar uma equipa. É clara e objetiva na apresentação das suas ideias. Com a Sofia adquiri vários conhecimentos nomeadamente na área dos Media Relations.

Ana Varges Gomes

Sofia works with an objective on her mind and nothing will stop her.

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Credentials

  • Facebook e Instagram Ads | Agosto 2022
    Lisbon Digital School
    Aug, 2022
    - Sep, 2024
  • Completo de Marketing Digital
    Lisbon Digital School
    Nov, 2021
    - Sep, 2024
  • LinkedIn para Empresas
    Lisbon Digital School
    Nov, 2021
    - Sep, 2024
  • Escrever Escrever (Creative Writing)
    Escrever Escrever

Experience

  • FARMÁCIAS HOLON
    • Portugal
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Head of Marketing and Communication
      • Oct 2015 - Present

      • Building Farmácias Holon Awareness and Brand Reputation in the Portuguese market • Development of global communication & brand strategies, supporting the company business objectives, by establish the best healthcare Marketing and Public Relations tools, according to its different audiences and stakeholders • Leading the Communications & Media Relations team • Patient Association Groups Partnerships, in order to create disease awareness campaigns, that empower patients and gives them more knowledge about their medical condition (Colorectal Cancer, COPD, Hypothyroidism, Lung Cancer, Chronic Pain and Non-Smoking Campaigns) . • Communication of Pharmacist Intervention Programs • Driving digital acceleration (social media management, institutional website, HolON website) • Develop, implement and communicate Corporate Social Responsibility programs, to increase positive stakeholder perception of Farmácias Holon • Lead internal Corporate Events, such as Encontro Holon and Go Holon • Revista H Director Show less

  • Grupo United Creative
    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Partner and Executive Director of Creative Press
      • Jul 2011 - Oct 2015

      Creative Press - Public Relations Agency, specialized in Healthcare Clients: Merck S.A., Novartis, Laboratórios Delta, Ordem dos Farmacêuticos, Secção Regional Norte da Ordem dos Médicos, Respira, Sociedade Portuguesa de Cirurgia da Obesidade, Clínica Lenitudes, Clínica Santa Madalena, Europacolon - Associação de Apoio ao Doente Digestivo, Grupo de Estudos do Cancro de Cabeça e Pescoço, Associação Portuguesa de Cuidados Paliativos, Associação dos Enfermeiros de Sala de Operações Portugueses (AESOP), ASADOCORAL, ONCO+, Grupo Urticária Crónica Portugal Main Focus: Counselling, development and implementation of Communications and Public Relations Programs Areas: Corporate Communication Public Relations Public Affairs Media Relations Crisis Communication Media Training Health and Pathology Research Social Media Show less

  • Grupo GCI
    • Health Senior Client Supervisor
      • Jan 2007 - Apr 2010

      Clients: Pfizer (Respiratory Diseases), Boehringer Ingelheim (Atrial Fibrillation), Merck S.A. (Lung, Colorectal, Head and Neck Cancer), Lilly Portugal (Mental Health), Grünenthal (Chronic Pain), Reckitt Benckiser (Drug Addiction), Laboratórios Delta, Intervet Schering-Plough, NBC Medical, Eisai, White, Ordem dos Médicos Dentistas, Fundação Portuguesa do Pulmão, Sociedade Portuguesa de Psiquiatria e Saúde Mental, Liga Portuguesa de Luta Contra a Sida. Areas: Media Relations Crisis Management Public Affairs Medicine Launch (amongst Medical KOL´s and PAG´s) Events Show less

  • Multicom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Account Director
      • Sep 2003 - Dec 2006

      Development and Implementation of communication strategies for several clients. Clients: Lilly Portugal, Grupo AENOR – Auto-Estradas do Norte, Miele, Confederação dos Agricultores de Portugal (CAP), Liberty Seguros, McDonald’s, Osiris Travel, Associação Abraço. Development and Implementation of communication strategies for several clients. Clients: Lilly Portugal, Grupo AENOR – Auto-Estradas do Norte, Miele, Confederação dos Agricultores de Portugal (CAP), Liberty Seguros, McDonald’s, Osiris Travel, Associação Abraço.

Education

  • Universidade Nova de Lisboa
    Licentiate degree, Communication Sciences
    1998 - 2002

Community

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