Sofía Muñoz Reyes Plaza

Hotel Account Manager at Infinite Hotel
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Contact Information
us****@****om
(386) 825-5501
Location
Barcelona, Catalonia, Spain, ES
Languages
  • Spanish Native or bilingual proficiency
  • english Full professional proficiency
  • french Native or bilingual proficiency

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Francesco Treppete

Sofia es un a excelente team leader y motivadora. Trabajando con ella he tenido la oportunidad de compartir y aprender muchísimo sobre muchos temas. Es una de las personas mas organizada con la que he trabajado y la visto alcanzar objetivos importantes.

Aïda ROCHAS

Je recommande Sofia pour ses compétences en marketing stratégique à l'international. Elle a su mener de front des études de marché stratégiquess dans un environnement international et technique tout en mettant en oeuvre les recommandations d'un point de vue opérationnel en toute autonomie (digital, communication, événementiel). Ses compétences linguistiques et comportementales ont été grandement appréciées par toutes les équipes avec lesquelles elle a eu l'occasion de collaborer en France et à l'international.

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Experience

    • France
    • Hospitality
    • 1 - 100 Employee
    • Hotel Account Manager
      • Jul 2022 - Present

      Directement rattaché au Directeur Produit, mes principales missions sont : • La gestion d’un portefeuille d’hôtels sur les top destinations France (indépendants et chaînes) ; • L'optimisation de la compétitivité des hôtels (tarifs et disponibilités) au travers de benchmark et diverses études de marché ; • Responsable de la croissance du CA de mon portefeuille d’hôtels et suivi des performances ; • Négociation des contrats hôtels, conditions et offres sur mesure ; • Planification des rendez-vous/déplacements sur ses marchés/salons professionnels ; • Responsable de l’acquisition de nouveaux partenaires hôteliers stratégiques sur son territoire/marché, pour répondre au mieux aux besoins de nos clients B2B Corporate et Loisirs ; Show less

    • Spain
    • Travel Arrangements
    • 400 - 500 Employee
    • Head of Hotel Account Management – France • Belgium • Switzerland • Africa
      • May 2021 - Aug 2022

      As Head of the International Account Management team, I am in charge of a team of 8 account managers, with a total portfolio of around 700 hotels in 29 countries, mainly in France, Belgium, Switzerland, Morocco and Portugal. My main duties are:• Analysing the market and designing the short and medium-term strategies, and regularly monitoring the work of my team.• Setting the specific goals for every destination and account manager in accordance with the Board, making sure the team is always focused and aware of these goals.• Attend weekly meetings with the different departments, in order to provide feedback on the work of the team as well as to analyze the results and the ongoing production.• Visit key partner in different markets to follow up with them and personally negotiate with them.• Contacting directly with key partners (independent hotels and hotel chains), setting up meetings with them in order to enhance the relationship• Attending trade shows, workshops and conventionsto promote the brand and visit current and potential partners• Training the account managers, making sure they are at ease with our internal procedures and systems, helping them handling the available tools and the ongoing negotiations.• Interviewing potential new members of the team, participating in the recruitment processes. Show less

    • International Account Manager - France
      • Nov 2019 - May 2021

      In charge of a portfolio of around 160 partner hotels on the French market: independent hotels and hotel chains in more than 30 regions and cities across France and Martinique. For each of these hotels I am responsible for: • Optimizing the product and the offer • Increasing sales and improving results • Offering advice and support for strategy, online marketing, and revenue management-related issues • Analyzing the demand, the market and reservation patterns (by zones) in order to adapt the product to the distribution network Show less

    • France
    • Industrial Machinery Manufacturing
    • 700 & Above Employee
    • International Marketing & Communication Manager - Boccard Process Solutions
      • Mar 2018 - Dec 2018

      • Market studies and sectorial analysis worldwide of the food, pharmaceutical and cosmetics industries, • Content creation and website editing, • Preparation of sales tools (brochures, presentations, business cases, videos ..), • Emailing campaigns, Newsletters and implementation of the international media strategy, • Creation of a document of project references in food, pharmaceutical and cosmetics sectors, • Organization of fairs and operational implementation of the strategy, • Economic intelligence and competitive intelligence. Show less

    • France
    • Hospitality
    • 700 & Above Employee
    • International Events and Conventions Coordinator (BtoB clients)
      • Jan 2015 - Jul 2015

      • Customer relationships: reception of requests and preparation of client proposals, • Negotiation, drafting and closing of client contracts, • Coordination and follow-up of events and meetings of international groups and companies. • Customer relationships: reception of requests and preparation of client proposals, • Negotiation, drafting and closing of client contracts, • Coordination and follow-up of events and meetings of international groups and companies.

    • Bolivia
    • Wholesale Building Materials
    • 200 - 300 Employee
    • Sales & Competitive Inteligence Assistant
      • Feb 2013 - Aug 2013

      • Gathering and constitution of physical and digital databases for over 800 client stores (BtoB). • Elaboration of a tool (Excel) for competence analysis for the commercial strategy. • Gathering and constitution of physical and digital databases for over 800 client stores (BtoB). • Elaboration of a tool (Excel) for competence analysis for the commercial strategy.

    • Argentina
    • Professional Training and Coaching
    • 1 - 100 Employee
    • French teacher
      • Feb 2013 - Jul 2013

      French teacher of eight different classes of approximately 20 students each. French teacher of eight different classes of approximately 20 students each.

    • Bolivia
    • Wholesale Building Materials
    • 200 - 300 Employee
    • Corporate Social Responsibility (CSR) Project Manager Assistant
      • Jun 2012 - Dec 2012

      • Organization and support in the realization of 15 CSR projects and the associated events. CSR projects in the fields of health, education, entrepreneurship, equal opportunities, environment protection, etc. E.g.: "Emprendeideas", an entrepreneurship contest to encourage and support the creation of bolivian companies; • Creation (compilation and drafting) of the Company’s CSR Internal Report (25 years of projects). • Organization and support in the realization of 15 CSR projects and the associated events. CSR projects in the fields of health, education, entrepreneurship, equal opportunities, environment protection, etc. E.g.: "Emprendeideas", an entrepreneurship contest to encourage and support the creation of bolivian companies; • Creation (compilation and drafting) of the Company’s CSR Internal Report (25 years of projects).

    • Bolivia
    • Advertising Services
    • 1 - 100 Employee
    • Member of the Oreo Team
      • Feb 2009 - May 2009

      Supporting the marketing strategy of Oreo’s new product “Oreo Wafer” (Mondelēz International) in the cities of La Paz and El Alto. Supporting the marketing strategy of Oreo’s new product “Oreo Wafer” (Mondelēz International) in the cities of La Paz and El Alto.

    • Bolivia
    • Telecommunications
    • 500 - 600 Employee
    • Sales assistant / Custumer service
      • Dec 2006 - Jan 2007

      Focus on the day-to-day activities: customer service, prepaid and postpaid plan services, and plans and phones sales in San Miguel Agency. Focus on the day-to-day activities: customer service, prepaid and postpaid plan services, and plans and phones sales in San Miguel Agency.

Education

  • Toulouse Business School
    Master’s degree in Management - "Grande Ecole" Program
  • UFR de Sciences Économiques et de Gestion Lyon 2
    Master’s degree in Marketing Research and Consulting in Strategy and Marketing, Strategy and Marketing
  • Toulouse Business School (TBS)
    Bachelor's degree in Management and International Business
  • Classe Prépa Lycée La Merci
    Economic and Social Sciences Program for "Grandes Écoles", Economics
    2009 - 2011
  • IGA Instituto Gastronómico de las Américas
    Gastronomy and Haute Cuisine
  • Colegio franco boliviano Alcide d'Orbigny
    French and Bolivian High School Diploma in Economic and Social Sciences with distinction, option économique

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