Sofia Berczely
DIRECTOR (EMEA) at bloom baby- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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German Native or bilingual proficiency
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French Elementary proficiency
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Portuguese Elementary proficiency
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Bio
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Experience
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bloom baby
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United States
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DIRECTOR (EMEA)
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Feb 2009 - Present
Reporting to global board accountable for running the business in EMEA, with particular emphasis on sales and business development, my responsibilities included:• Developing and implementing business strategy• Developing business plans and reports (budgeting, planning and forecasting)• P&L responsibility for the 3 regions (Europe, Middle East & Africa)• Ensuring continuous business grow, developing new clients, channels & products• Developing and intensifying relationship with existing customers and distributors• Developing the product roadmap for supply chain (factories in Estonia, Latvia and Poland), inventory management, and price optimization initiatives to support company objectives• Managing local logistics optimization (warehouse and distribution network) and ensure optimization is in line with the logistics targets• Building market reputation and brand awareness to increase revenue• Analysing of costs to improve margins and profitability • Managing of a multi-cultural multi-discipline team of 11 membersMajor Achievements: • Increasing revenue by over 1100% within 9 years with reflecting increase in profitability • Securing and developing 20+ new distributor contracts in the region• Identifying and researching niche markets launching new product lines• Promoting the brand and positioning it as one of the leading nursery brands in the market• Restructuring logistic platform to expand B2C business• Launching the e-commerce sales channel (full development and full lifecycle management) • Implementation of new systems to automatize orders processing and warehouse dispatches
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Deloitte Corporate Finance
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Financial Services
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1 - 100 Employee
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Associate
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Jul 2006 - Sep 2008
Specialising in food, beverage and healthcare my responsibilities included:• Pitch Book and Information Memorandum preparation• DCF analyses and Valuation by Multiples and Comparable Transactions• MBO Modelling and Recaps performed for internal and client analysis• Marketing campaigns and contact of potential investors and clients Major Achievements:• Advised 3i on the recapitalisation of La Sirena (frozen food supermarket chain)• Advised Comess group on the purchase and financing of Café Lizarran (coffee chain)• Advised Rodilla group on the purchase of Jamaica Coffee Shop• Advised an international company on the acquisition of a Spanish juice company
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Downer & Co
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United Kingdom
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Real Estate
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1 - 100 Employee
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M&A (INTERNSHIP)
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2006 - 2006
Supporting campaigns and creating a database of the private equity portfolio companies Supporting campaigns and creating a database of the private equity portfolio companies
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Drueker & Co.
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Investment Banking
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1 - 100 Employee
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M&A (INTERNSHIP)
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2005 - 2006
Comparable, transactions and DCF models. Research and evaluation of potential targets Comparable, transactions and DCF models. Research and evaluation of potential targets
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PROFESSIONAL VOLLEYBALL PLAYER
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1996 - 2005
Argentina Volleyball National Team & Leader of the Wayne State Volleyball TeamMajor Achievements:• Champion of the National Argentina League• Athletics Director Honor Roll • Coach's Honor Roll Argentina Volleyball National Team & Leader of the Wayne State Volleyball TeamMajor Achievements:• Champion of the National Argentina League• Athletics Director Honor Roll • Coach's Honor Roll
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Education
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Wayne State University
Master of Business Administration (M.B.A.), International Finance -
Wayne State University
Bachelor’s Degree, Economics -
University of Buenos Aires
Bachelor’s Degree, Economics -
Bilingual German Spanish High School