Sofia Barbosa

Marketing Manager at Imaginasoft HS - Dolphin Margin Lda
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Contact Information
us****@****om
(386) 825-5501
Location
Porto, Portugal, PT
Languages
  • Português Native or bilingual proficiency
  • Inglês Full professional proficiency
  • Espanhol Elementary proficiency

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Manuel Aires de Matos

I met Sofia back in 2016 when we were from the same class of Master in Marketing at FEP. During all our studies (more then two years) I could see that Sofia always put a lot of effort in all she does and delivered great work on time. Besides from that she was one of the top students that helped to keep the level of work and knowledge extremely high.

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Credentials

  • Digital Marketing New Trends
    ISAG – Instituto Superior de Administração e Gestão
    Mar, 2021
    - Nov, 2024
  • Content Marketing
    HubSpot Academy
    May, 2020
    - Nov, 2024
  • English C1+ Certificate
    Linguaskill - Cambridge Assessment
    Sep, 2019
    - Nov, 2024
  • Spanish Professional Ceritificate
    + Idiomas - Institute of Language and Translations
    Jul, 2019
    - Nov, 2024
  • Workshop Cicle - "The Essential of Marketing, for non-marketers"
    TGS Marketing
    Apr, 2019
    - Nov, 2024
  • Workshop Digital Content Marketing
    EDIT. - Disruptive Digital Education
    Apr, 2018
    - Nov, 2024
  • Workshop Social Media Marketing Strategy
    EDIT. - Disruptive Digital Education
    Apr, 2018
    - Nov, 2024
  • Digital Marketing
    Google Digital Atelier
    Oct, 2017
    - Nov, 2024

Experience

    • Portugal
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2020 - Present

      • Definition of the organization's Communication Strategy;• Production of written content for social networks and other promotional and institutional communication materials;• Creation and production of SEO-friendly content for the institutional blog;• Design of communication pieces (social media posts, catalogs, newsletters, etc.);• Social media management and analysis;• E-mail Marketing management and creation of Landing Pages through the Mailchimp platform;• Creation of small institutional websites in Wordpress.

    • Morocco
    • International Trade and Development
    • 1 - 100 Employee
    • Marketing Intern - INOV Contacto C24
      • Apr 2020 - Dec 2020

      • Creation of the Communication Plan; • Design of institutional communication supports (such as graphic standard manual; newsletters; flyers; presentations; stationery materials) • Written content production for social media and other digital channels; • Social media management;• Support in the creation of the new website (responsible for all the content organization and production). • Creation of the Communication Plan; • Design of institutional communication supports (such as graphic standard manual; newsletters; flyers; presentations; stationery materials) • Written content production for social media and other digital channels; • Social media management;• Support in the creation of the new website (responsible for all the content organization and production).

    • Portugal
    • Advertising Services
    • 1 - 100 Employee
    • Junior Copywriter
      • Jul 2018 - Dec 2018

      • Production of creative proposals;• Definition and timing of the content plan;• Production of written content for social media, blogs, newsletters, flyers, posters and TV;• Analysis of the brand’s identity and values;• Definition and planning of the creative brand strategy;• Benchmark.

    • Junior Account Manager
      • Jan 2018 - Jun 2018

      • Client management;• Creation of briefing proposals;• Budget management;• Support in the planning of the Marketing Strategy;• Strategic thinking.

    • Marketing Intern
      • Feb 2017 - May 2017

      • Social media management;• Production of digital content;• Creation of the Marketing Plan. • Social media management;• Production of digital content;• Creation of the Marketing Plan.

    • Portugal
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Contributor in the Pedagogical Dpt.
      • Feb 2016 - Sep 2016

      • Definition of the communication strategy;• Production of digital content;• Social media management;• Events organization (such as the Communication Days; lectures; workshops);• Recruitment of new members. • Definition of the communication strategy;• Production of digital content;• Social media management;• Events organization (such as the Communication Days; lectures; workshops);• Recruitment of new members.

    • Portugal
    • Newspaper Publishing
    • 1 - 100 Employee
    • Co-manager of the Communication Dpt.
      • Sep 2015 - Jul 2016

      • Definition of the communication strategy;• Production of content;• Event organization (such as the ComUM Anniversary). • Definition of the communication strategy;• Production of content;• Event organization (such as the ComUM Anniversary).

    • Contributor / Volunteer at the Communication and HR Dpts.
      • Jan 2015 - Jul 2016

      • Creation of press releases;• Organization and promotion of events and team building activities;• Support in the new member recruitment proccess. • Creation of press releases;• Organization and promotion of events and team building activities;• Support in the new member recruitment proccess.

Education

  • FEP - School of Economics and Management of the University of Porto
    Master, Marketing
    2016 - 2019
  • University of Minho
    Bachelor, Communication Science (with a focus on Advertising and PR)
    2013 - 2016

Community

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