Sofía Prieto
Head of People at Aplazo- Claim this Profile
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English Full professional proficiency
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Español Native or bilingual proficiency
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Bio
Hui Min Leow
During my time working with Sofía, she is a people-oriented manager who provides valuable guidance on our projects while allowing me to take ownership of my tasks. Under her leadership, I've come to witness her strong functional and stakeholder management skills in working with the country, business and other HR leaders. This enabled us to drive critical people projects that targeted talent needs, and ultimately impacted the business and organisation at the broader level.
Alicia Soon
I had the pleasure of being in Sofia’s team while in Shopee Mexico. As the Head of People, Sofia was incredibly committed to grow the team and make an impact in our growing business. Despite her experience, she was also extremely humble in wanting to learn more about the Shopee culture from the team. Under her leadership, the team grew not only in size but in the impact we made. I’m proud to have been part of her team and grateful to have learnt so much about leadership and the Mexican culture from Sofia. Thank you Sofia and I trust that you will continue to positive influence & impact the people you work with in future :)
Hui Min Leow
During my time working with Sofía, she is a people-oriented manager who provides valuable guidance on our projects while allowing me to take ownership of my tasks. Under her leadership, I've come to witness her strong functional and stakeholder management skills in working with the country, business and other HR leaders. This enabled us to drive critical people projects that targeted talent needs, and ultimately impacted the business and organisation at the broader level.
Alicia Soon
I had the pleasure of being in Sofia’s team while in Shopee Mexico. As the Head of People, Sofia was incredibly committed to grow the team and make an impact in our growing business. Despite her experience, she was also extremely humble in wanting to learn more about the Shopee culture from the team. Under her leadership, the team grew not only in size but in the impact we made. I’m proud to have been part of her team and grateful to have learnt so much about leadership and the Mexican culture from Sofia. Thank you Sofia and I trust that you will continue to positive influence & impact the people you work with in future :)
Hui Min Leow
During my time working with Sofía, she is a people-oriented manager who provides valuable guidance on our projects while allowing me to take ownership of my tasks. Under her leadership, I've come to witness her strong functional and stakeholder management skills in working with the country, business and other HR leaders. This enabled us to drive critical people projects that targeted talent needs, and ultimately impacted the business and organisation at the broader level.
Alicia Soon
I had the pleasure of being in Sofia’s team while in Shopee Mexico. As the Head of People, Sofia was incredibly committed to grow the team and make an impact in our growing business. Despite her experience, she was also extremely humble in wanting to learn more about the Shopee culture from the team. Under her leadership, the team grew not only in size but in the impact we made. I’m proud to have been part of her team and grateful to have learnt so much about leadership and the Mexican culture from Sofia. Thank you Sofia and I trust that you will continue to positive influence & impact the people you work with in future :)
Hui Min Leow
During my time working with Sofía, she is a people-oriented manager who provides valuable guidance on our projects while allowing me to take ownership of my tasks. Under her leadership, I've come to witness her strong functional and stakeholder management skills in working with the country, business and other HR leaders. This enabled us to drive critical people projects that targeted talent needs, and ultimately impacted the business and organisation at the broader level.
Alicia Soon
I had the pleasure of being in Sofia’s team while in Shopee Mexico. As the Head of People, Sofia was incredibly committed to grow the team and make an impact in our growing business. Despite her experience, she was also extremely humble in wanting to learn more about the Shopee culture from the team. Under her leadership, the team grew not only in size but in the impact we made. I’m proud to have been part of her team and grateful to have learnt so much about leadership and the Mexican culture from Sofia. Thank you Sofia and I trust that you will continue to positive influence & impact the people you work with in future :)
Credentials
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Be Extraordinary
MindvalleyJan, 2021- Nov, 2024 -
Coaching
GamelearnJun, 2020- Nov, 2024 -
Performance Consulting Masterclass
The LPI (Learning and Performance Institute)Feb, 2020- Nov, 2024 -
Harvard Manage Mentor: Essential Skills
Harvard Business SchoolJan, 2016- Nov, 2024 -
Agile: Scrum Master
Banco Santander Mexico
Experience
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Aplazo
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Mexico
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Financial Services
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100 - 200 Employee
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Head of People
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Nov 2022 - Present
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Shopee
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Singapore
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Technology, Information and Internet
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700 & Above Employee
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Jul 2022 - Oct 2022
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Jan 2022 - Jul 2022
Shopee operation set up in Mexico. Responsible for leading People sub teams on the strategy and operation:-Human Resources Business Partners-Talent Management-Talent Acquisition-Culture & Engagement-Internal Communications-Learning & Development-Compensation & Benefits (C&B, Mobility, Payroll and HR Admin)
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GRUPO DUPUIS
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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People and Culture Director (Mexico and United States)
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Jul 2020 - Dec 2021
Bluwall holding Business Units: Retail, Operations (warehouses), Factory, Interior design studio, corporate teams (CEO's, back and front office) and Bluwall Holding Executive Committee. Built the People and Culture department from scratch by designing and directing all the Human Resources policies, processes and strategies implementation for all the business units (Talent management and performance, culture, compensations and benefits, payroll, internal communications). Human Resources and Talent Acquisition for all Bluwall Holding companies (executives and directors). Show less
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Santander
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Spain
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Banking
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700 & Above Employee
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Human Resources Business Partner Deputy Director
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Sep 2018 - Jul 2020
Support all functions with their daily requierements (strategic and operative) in order to achieve the business’ objectives. I was an HRBP for diverse areas and rotated for strategic projects from different clients: Business Strategy (Payments, Insurance, Automotive), Client Strategy (Payroll, SME, Particular Bank, Universities, Fiduciary), Commercial Planning, Legal, Communications and Government Affairs. • Business projects: HR Management, advisory and talent acquisition strategies (Automotive division). • Talent management and Organisational Development • Training • Compensation and benefits advisory • Employee relations management • Manage and support HR processes • Workday Project: Client Change Management and training. Main projects: -Consumer Finance Division: Automotive Credit business expansion (Suzuki and Mazda alliance HR project leader). -Insurance: Autocompara. -Elavon (now Getnet) HR and cultural fusion with Santander. Show less
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Nissan Motor Corporation
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Japan
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Motor Vehicle Manufacturing
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700 & Above Employee
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Apr 2018 - Sep 2018
All functions in LATAM's HQ: Sales (Demand & Business Planning) & Marketing, Dealers Network Development, Aftersales, Sales Finance, Finance & Administration, Audit, Internal Control, Quality, IT, Legal, Communications & PR, Purchasing, Planning Office (Overseas Program Direction, Market Intelligence, Product Planning), Corporate Services.Regional HRBP for Legal, Communications & PR and Sales Finance LATAM functions based in our 5 affiliates.Office administration: Facilities, Company Cars and Medical Services.Excecutive's Talent Acquisition for Renault Nissan Alliance in LATAM - Director's and above recruitment for both companies based in different countries (Argentina, Mexico, Colombia, Brasil, Mexico, Perú, among others). Show less
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Aug 2017 - Mar 2018
New operations launch: implementation project:Talent Attraction, Training and Talent Management leader.Human Resources processes.
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Sep 2015 - Aug 2017
Support the corporation as a Business Partner by generating strategies and coordinating the diverse Talent Management process’ to attract and develop Nissan LATAM contributors and lead them to have a positive impact in the company’s results.• Talent Attraction - LATAM's leader for all the process' coordination (entry - excecutives) and responsible for recruiting Sr. management levels and above.• Training • Organizational Development• Talent Planning (Career paths, High Potentials program, sucession plans, etc.)• Performance Appraisal/Review - Evaluation process, methodologies, Workday.• Global Survey: Employee motivation, management and engagement.Nissan LATAM: 38 countries (México - HQ, Brazil, Chile, Argentina and Colombia among others). Show less
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Apr 2015 - Sep 2015
Nissan's new regional LATAM team recruitment (based in Mexico City).Nissan Chile's team recruitment.
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PageGroup
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United Kingdom
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Staffing and Recruiting
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700 & Above Employee
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Oct 2014 - Feb 2015
Specialized recruitment and consulting services for diverse functions / departments. Page Interim focused on all organizational levels for specific projects or temporary positions.
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Aug 2013 - Oct 2014
Head hunting firm focused on Managers & Directors.
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ZIMMA Corporate Finance
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Mexico
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Investment Banking
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1 - 100 Employee
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Marketing Assistant
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Jan 2013 - Apr 2013
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Education
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2010 - 2014
Universidad Iberoamericana, Ciudad de México
Psychology, Psychology -
2015 - 2016
Instituto Tecnológico Autónomo de México
Diploma of Education, Organizational Development and Change Management -
2022 - 2022
University of Cambridge
Postgraduate Degree, People Analytics: Transforming HR Strategy with Data Science
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