Experience

Digital Marketing Mix

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Social Media Manager

  • Nov 2020 - Present

  Some of my current responsibilities include: ✓ Working with Head of social media to develop social strategies by compiling and analyzing client research, competitive data and social platform information, and laddering‐up the social program to the overarching communication goals. ✓ Analyzing the performance of our clients social media presence and determine necessary refinements. ✓ Researching emerging social platforms to support client recommendations. ✓ Working with Head of social media to lead strategic client presentations, as well as tactical media recommendations. ✓ Responsible for clearly communicating social program recommendations and ideas to client teams. ✓ Overseeing the social community management process. ✓ Supporting creative ideation and social program development. ✓ Working with Head of social media to develop the social measurement framework to align social media measurement with clients’ overall strategy and business goals. ✓ Working with the Head of social media to evaluate emerging social key performance indicators, as they become available. ✓ Working with Associate and Senior Associate to confirm accuracy of social platform reports/analyses, paid social reports/analyses and social monitoring reports/analyses. ✓ Working with Head of social media to continually refine data analysis and provide meaningful insights and action plans. Show less



Etisalat

• Albania
• IT Services and IT Consulting

• Social Media Manager

  • Mar 2017 - Oct 2020

  - Macro-managing Social Media marketing campaigns and day-to-day activities for various UAE leading accounts in different sectors including the following tasks: a. Creating relevant content to reach the companies ideal customers. b. Creating, curating, and managing all published content (images, video and written). c. Monitoring, listening and responding to users in a “Social” way while cultivating leads and sales. d. Conducting online advocacy and opening stream for cross-promotions. e. Developing and expanding community outreach efforts. f. Overseeing design (Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc...). g. Designing, creating and managing promotions and Social ad campaigns. h. Compiling and presenting monthly/weekly reports for client showing results (ROI). - Developing strategies and implementing a proactive process for capturing customer online reviews. - Making and responding to RFPs to try to win new business for the agency a. Monitoring trends in Social Media tools, applications, channels, design and strategy. b. Identifying threats and opportunities in user generated content surrounding the clients. c. Analyzing campaigns and translating anecdotal or qualitative data into recommendations and planning for revising the Social Media campaigns. d. Monitoring effective benchmarks for measuring the impact of Social Media campaigns. Analyzing, reviewing, and reporting on effectiveness of campaigns in an effort to maximize results. e. Managing Videography/photography sessions and events for clients and ensuring best quality are delivered. Show less



MARKETIFIED™

• Advertising Services
• 1 - 100 Employee

• Social Media Strategist

  • Dec 2011 - Feb 2017

  Planning, Managing and delivering Social Media at its best. Planning, Managing and delivering Social Media at its best.



OPTISERP - The Digital Marketing Firm

• Social Media Analyst

  • Jan 2010 - Dec 2011

  Managing all Social Media Prpjects Managing all Social Media Prpjects