Experience

Talent Ink Ltd

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Founder

  • Jul 2018 - Present

  Pioneers of UK/China cross border creative marketing consulting ◼︎Delivering one stop marketing solutions ◼︎Discover the first professional China/UK cross border online content provider ◼︎Service: supplier of content/public relations/public crisis/event planning/video production/vlog promotion and marketing/KOL marketing/visual design/web design Pioneers of UK/China cross border creative marketing consulting ◼︎Delivering one stop marketing solutions ◼︎Discover the first professional China/UK cross border online content provider ◼︎Service: supplier of content/public relations/public crisis/event planning/video production/vlog promotion and marketing/KOL marketing/visual design/web design



留学僧在英国

• New Media Business Partner

  • Nov 2021 - Present

  ◼︎Social Media Responsible for new media operations on company platforms: WeChat, Weibo, Little Red Book, Zhihu, and website ◼︎Business Development Responsible for platform business docking, expand channels and business possibilities ◼︎Leadership Team management, train copywriters, editors, operations specialists, and maintain the sustainable development of the team ◼︎Marketing Communicate closely with business departments and be responsible for the promotion of various business lines of the company Show less



Freelance (Self employed)

• Human Resources Services
• 100 - 200 Employee

• Writer

  • Apr 2016 - Present

  Sophia Xiao is an author with more than ten years of experience in the industry. She once wrote articles for China News Week. Born in traditional media, she interviewed more than 100 people from all walks of life, including well-known host Cui Yongyuan, iQiyi CEO Gong Yu, Nobel Prize-nominated writer Ma Jian, and so on. In 2020, she published her first feature-length work "Strangers in Strange Land". She visited a large number of people for 3 years, focusing on "illegal immigrants in the UK" and recording their lives. She is currently a creative marketing expert, using the Internet and new media to build a bridge between Chinese and Britain, art and commerce. Show less



Interactive Media Britain

• Media Production
• 1 - 100 Employee

• Senior Campaign Manager

  • Jan 2018 - Nov 2021

  ◼︎MarketingOffering a full-service marketing solution for UK-based companies, industries including Fashion Retail (Harrods, Liberty), Education, Immigration, Real Estate and FinTech etc via various social media platforms (WeChat, Weibo)◼︎BrandingWorking with 50+ internal and external media partners (e.g. Telegraph, Pie News) to design and execute clients' campaign activities◼︎LeadershipLeading a team of 6 members to run 10+ marketing campaigns, such as UK's largest university fair-UniFair which attracts 3000+ international students and 90+ top UK, US, and Australian universities Show less

• Campaign Manager

  • May 2016 - Dec 2017

  ◼︎Content operations & Digital marketingImplemented promotional campaigns alongside with clients' sales team and Operated clients’ social media platforms◼︎Project operationsPlaned and organized a total of 123 weekly online lecture projects (50,000,000+ viewers) namely Super Mentor◼︎Campaign operationsDeveloped various marketing campaigns, set up campaign reporting, monitor campaign success and recommend strategies to optimize conversion rates, e.g. Overseas Talent Entrepreneur Competition (OTEC) one of the largest startup business event Show less



CREATIVE TIME MEDIA LIMITED

• United Kingdom
• Media Production
• 1 - 100 Employee

• Senior Editor / Marketing Manager

  • May 2015 - Apr 2016

  ◼︎WeChat operationsOperated WeChat account named UKDAJIATAN to grow its followers from 11,0000 to 30,0000 in one year◼︎Creative writingChief writer in UKDAJIATAN (Article views from several thousand up to 10,0000+)Set up column ‘Beauties in Britain’: wrote 31 girls’stories◼︎MarketingInvolved in marketing activities with British and Chinese. Attracted UK companies to do WeChat promotion in UKDAJIATAN◼︎Events holdingOrganized monthly events to build brand fame for UKDAJIATAN(e.g. business events and festival parties) Show less

• Trainee Website Editor

  • Mar 2015 - May 2015

  ◼︎Creative writing for a website project called Chinese Portal - a multi-platform community for China watchers and Chinese nationals in the UK◼︎Translated and edited selected content, responsible for daily news with high quality



UK Chinese Journal

• United Kingdom
• Media Production

• Reporter Intern

  • Dec 2014 - Feb 2015

  ◼︎Reported Chinese community news, UK news ◼︎Translated selected UK news ◼︎Responsible for daily news of Weibo ◼︎Reported Chinese community news, UK news ◼︎Translated selected UK news ◼︎Responsible for daily news of Weibo



Xincheng Culture and Media Company Limited

• Copywriter

  • 2012 - 2013

  ◼︎Responsible for creative TV advertisement ◼︎Collected the information and materials ◼︎Modified the articles ◼︎Responsible for creative TV advertisement ◼︎Collected the information and materials ◼︎Modified the articles



Shanghai Media Group

• China
• Media Production
• 100 - 200 Employee

• Screenwriter

  • Jun 2012 - Sep 2012

  ◼︎Responsible for the Shanghai Modal Program in SMG (Shanghai Media Group) ◼︎Responsible for television program production ◼︎Responsible for the Shanghai Modal Program in SMG (Shanghai Media Group) ◼︎Responsible for television program production