ASO Manager

• Apr 2023 - Present

ASO Expert & Creative Marketing manager

• Mar 2023 - Apr 2023

Adapted new branding to App Store/Google Play and prepared creatives together with the design department and the VOSK design agency. Adapted new branding to App Store/Google Play and prepared creatives together with the design department and the VOSK design agency.

ASO Specialist

• Feb 2022 - Apr 2023

Сasual games developer headquartered in Limassol, Cyprus. Partner of "Big Fish Games" company (Seattle, USA). More than 150 games in genres: Hidden Object Games Adventure Puzzles, Match-3, Brain Teasers, and Arcade. I was engaged in the full cycle of ASO: market analysis, formation of an ASO strategy, development of graphic and text hypotheses, collection of a semantic core, marketing analysis, and launching experiments. Worked on projects: Dark Romance, Fairy Godmother Stories, Unsolved Case, Royal Romances, Mystery Tales, and Hidden Expedition. ► Mobile apps promotion by growing organic traffic (ASO) in Google Play, App Store and Amazon ► Developed promotion strategy for 30 projects: creative A/B testing, semantic the core collection, competitors' overview ► Launched 170+ A/B tests with 5-12% CR improvements ► Promoted 12 apps to the TOP10 results in search (Google Play, App Store) ► Coordinated the team of 4 remoted employees (designer, copywriters) ► Developed the brief template for designers and copywriters to reduce pushbacks by 25% ► Coordinated Customer Support Team Show less

Mobile Marketing Manager & ASO Lead

• Aug 2021 - Feb 2022

► Coordinated designers, copywriters, UA and SMM specialists to promoteand launch new apps in App Store, Google Play and App Gallery► Created and implemented ASO strategies to localize 20 app in 35 countries► Launched 3 influencers' campaigns with an average reach 1 200 000

Mobile Marketing Specialist

• Jun 2020 - Jul 2021

► Launched 5 apps and 12 mobile games with 1+ million downloads► Launched 100+ creative A/B test with 10% CR improvement in average► Delivered detailed competitors'creative overview

Advertising Public Relations Specialist

• Jun 2013 - Dec 2021

PR & Advertising specialist

• Sep 2019 - May 2020

► As a part of the team organized 20+ concerts of main Russian Celebrities in 5 regions ► Supervised all DOOH and outdoor/indoor ads with a total reach of 7 mln ► Managed a $200K advertising budget ► Delivered 83% of tickets sold on average ► Provided SOLD OUT for 6 concerts ► As a part of the team organized 20+ concerts of main Russian Celebrities in 5 regions ► Supervised all DOOH and outdoor/indoor ads with a total reach of 7 mln ► Managed a $200K advertising budget ► Delivered 83% of tickets sold on average ► Provided SOLD OUT for 6 concerts

Mobile Marketing Specialist

• Sep 2018 - Feb 2019

► Launched UA campaigns using ASA, Facebook, Snapchat and Google Ad ► Launched UA campaigns using ASA, Facebook, Snapchat and Google Ad