Jesse Snyder, MBA
Senior Marketing Specialist at SmartBug Media- Claim this Profile
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French Elementary proficiency
Topline Score
Bio
Credentials
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Digital Marketing
HubSpot AcademyMay, 2022- Nov, 2024 -
Hubspot Sales Software
HubSpot AcademyMay, 2022- Nov, 2024 -
Content Marketing
HubSpot AcademyMar, 2022- Nov, 2024 -
Social Media Marketing
HubSpot AcademyFeb, 2022- Nov, 2024 -
Email Marketing
HubSpot AcademyJan, 2022- Nov, 2024 -
Contextual Marketing
HubSpot AcademyMar, 2022- Nov, 2024 -
Hubspot Marketing Software
HubSpot AcademyFeb, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyJul, 2020- Nov, 2024 -
Google AdWords Search Advertising
Google -
Google Analytics Individual Qualification
Google
Experience
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SmartBug Media
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United States
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Advertising Services
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100 - 200 Employee
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Senior Marketing Specialist
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Nov 2021 - Present
- Creates the vision and marketing strategy for clients, then works with a team of consultants, copywriters, designers and developers to deliver on that strategy and vision - Creates new clients’ Inbound Marketing Playbook based on client and customer interviews, research and collaboration with our team - Assists and empowers clients with results, knowledge, content and tools to not only get their buy-in, but to evangelize their success through their organization - Executes inbound marketing tactics including: blogging, social media marketing, search engine optimization, eBook/white paper/video content creation, website updates, email marketing, and others - Executes clients’ inbound marketing plans proactively in order to meet schedules, performance, and budget goals - Takes the lead in creating monthly performance reports to highlight wins, areas of improvement and recommendations for future programs - Contributes to client and internal content development including blog and social media presence Show less
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PEI-Genesis
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United States
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Appliances, Electrical, and Electronics Manufacturing
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400 - 500 Employee
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Digital Marketing Specialist
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Oct 2018 - Nov 2021
- Optimize corporate e-commerce website for search engine crawling (SEO) through on page alterations and technical projects in conjunction with the IT team - Developed a competitor product analysis process in order to set new pricing levels - Creates comprehensive reporting presentations for web, campaign, and other various analytics - Coordinates new landing page and collateral design/copy for new products and brochures - Maintains budgets and coordinates payment schedules with internal accounting team - Coordinates email marketing campaigns with various internal stakeholders and design team - Marketing liaison to the IT team, managing digital marketing improvements - Manages aggregator product feeds and new product offering enhancements on these websites Show less
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Hotwire Communications Ltd
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United States
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Telecommunications
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700 & Above Employee
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Marketing Coordinator
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Aug 2015 - Oct 2018
- Coordinate the production of marketing collateral through all phases of design - Fulfill print media and promotional item requests, including graphics coordination and budgets - Maintain internal web and wiki sites as well as coordinate production of new external web sites - Prepare trade show budgets and coordinate the design and installation of booth displays - Project lead university student move-ins and property/product launches - Create and audit user guides, rate sheets, channel lineups, and welcome kits - Prepare announcements and marketing for new channel launches and system features - Coordinate with billing to set up codes and account alterations for new launches and upgrades - Set up community channels as well as provide hands-on training for property managers - Initiate direct email campaigns to advertise product announcements and various promotions - Oversee and provide regular updates to boost corporate online and social media presence Show less
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Love and Pride LLC
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Philadelphia, Pennsylvania, United States
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Social Media Marketing Intern
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Aug 2014 - Jan 2015
- Drove product sales and brand recognition through social media management and advertising - Initiated direct email campaigns to market various product offerings and sales - Managed affiliate marketing program to garner product sales from third party websites - Optimized brand social media campaign via analytics review - Managed website content, including coordination of new product photography - Provided detailed revenue and brand social media budget progress using analytic sources Show less
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Delaware Valley Scrap Co.
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Levittown, Pennsylvania, United States
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Marketing and Sales Manager
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May 2012 - Jan 2014
- Designed and maintained company’s first website - Set up, maintained and optimized online marketing programs using analytics/SEO - Engineered new electronics recycling sector and developed workflow to process the material - Designed and distributed marketing collateral and advertisements in local print media sources - Initiated B2B sales using door-to-door marketing strategies - Executed cold-calls and direct mail/ email advertising to generate sales - Designed and maintained company’s first website - Set up, maintained and optimized online marketing programs using analytics/SEO - Engineered new electronics recycling sector and developed workflow to process the material - Designed and distributed marketing collateral and advertisements in local print media sources - Initiated B2B sales using door-to-door marketing strategies - Executed cold-calls and direct mail/ email advertising to generate sales
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Education
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2014 - 2015
La Salle University
Master of Business Administration (MBA), Marketing -
2008 - 2012
Monmouth University
Bachelor of Arts (B.A.), Psychology; Minor Archeology
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