Experience

Thrive PR + Communications

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Executive Director People & Community

  • Oct 2022 - Present

• People & Culture Director

  • Mar 2021 - Oct 2022

• Chief Strategy Director

  • Mar 2020 - Mar 2021

  Thrive is an independent PR and communications agency with a footprint of offices and teams across Australian and New Zealand. Thrive prides itself on a ’corp-sumer' approach, delivering integrated communications services for both corporate and consumer comms under the one agency umbrella, helping businesses find their voice, define their stories, engage audiences and protect reputations.. As one of the largest PR agencies in the region, Thrive has the resources to deliver national reach whilst maintaining specialised presence across Australasia to engage local communities. Thrive works with clients from a wide range of sectors, including technology, telecommunications, retail, SMB, homes, gaming, fashion, tourism and sports.



PPR Australia and New Zealand

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Chief Operations Officer

  • Jul 2018 - Aug 2019

  Responsible for all aspects of the agency's operations including financials, capacity, systems and processes, team and culture, client service, marketing, new business, as well as working across key accounts as a strategic leader and senior counsel driving the team on strategy and creative, as well as execution of campaigns. Responsible for all aspects of the agency's operations including financials, capacity, systems and processes, team and culture, client service, marketing, new business, as well as working across key accounts as a strategic leader and senior counsel driving the team on strategy and creative, as well as execution of campaigns.



Edelman

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Director

  • Jun 2015 - Jan 2018

  Heading up Edelman Australia's Health, Wellness and Beauty division driving strategy, client service, and business/financial management. Edelman is the world's largest public relations firm, with 65 offices and more than 5000 employees worldwide, as well as affiliates in more than 35 cities. At Edelman we create authentic conversations between brands, business and everyday Australians. Heading up Edelman Australia's Health, Wellness and Beauty division driving strategy, client service, and business/financial management. Edelman is the world's largest public relations firm, with 65 offices and more than 5000 employees worldwide, as well as affiliates in more than 35 cities. At Edelman we create authentic conversations between brands, business and everyday Australians.



Bellaboo

• Chief Bellaboobabe

  • 2010 - Mar 2015

  Creator and founder of a teen/skin care line that created a new category for all natural anti-acne skin care when it launched. Devised and developed the brand from concept to launch and successfully launched it into mass retail in the United States. Key responsibilities included: product development; branding; retail pitching, placement and management; marketing; public relations; social media strategy and execution; celebrity endorsement; events; budgets and supply management. Creator and founder of a teen/skin care line that created a new category for all natural anti-acne skin care when it launched. Devised and developed the brand from concept to launch and successfully launched it into mass retail in the United States. Key responsibilities included: product development; branding; retail pitching, placement and management; marketing; public relations; social media strategy and execution; celebrity endorsement; events; budgets and supply management.



Vivid Publicity Partners

• Managing Director

  • 2002 - May 2013

  Founder and Director of Vivid Publicity - an award-winning boutique agency working with some of Australia's most iconic health and beauty brands. Key responsibilities include: new business development; nurturing client relations; media relations; developing and executing campaign strategy and creative; budgeting; and event planning and execution. Founder and Director of Vivid Publicity - an award-winning boutique agency working with some of Australia's most iconic health and beauty brands. Key responsibilities include: new business development; nurturing client relations; media relations; developing and executing campaign strategy and creative; budgeting; and event planning and execution.



Australian Pharmaceutical Publishing Company (APPco)

• Australia
• Book and Periodical Publishing
• 1 - 100 Employee

• Managing Editor/Publisher

  • Feb 1992 - Apr 2000



Reed Business Information

• IT Services and IT Consulting
• 700 & Above Employee

• Editor - Pharmacy News

  • Jan 1991 - Feb 1992