Snezhana White

Digital Marketing Director at Dogs Country Club UK
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Contact Information
Location
Lowton, England, United Kingdom, UK
Languages
  • English, Russian Full professional proficiency

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Experience

    • United Kingdom
    • Consumer Services
    • 1 - 100 Employee
    • Digital Marketing Director
      • Aug 2014 - Present

      Digital Marketing Director - development of successful marketing strategies for the UK service industry. Establishing the voice of the new brand and managing media relations and communications. Managing teams across platforms. Responsibilities: • Website content management. • Social media management and creating engaging video and photo content. • Brand-building strategies, brand identity, brand marketing. • New product development for the service sector. • Smart small business framework understanding of management processes in a small business environment. • Establishing a successful collaboration framework with the business operation team to ensure the success of the new product launch and long term expansion achieved. • Marketing Plan and Social Media Management in a small business environment (Facebook, Twitter, Instagram, Google +, google my business, paid campaigns, newsletters, Mailchimp). • Translating the company strategy into communication execution. • Develop channels of communications with various stakeholders. • Monitoring Social Media performances • Organising Events and managing communication channels. • Design leaflets, brochures, information, notice boards etc) • Develop business strategy for expansion. • Grow public profile within the industry. • Networking, attending the trade shows, engaging within the industry. Achievements: Digital Marketing Director behind the successful Dogs Country Club business model unique to the UK market and the largest canine service provider in the UK. Due to the marketing strategies the business has grown into a sustainable highly profitable unique canine business with multiple income streams. Over 25,000 customers and achieved more than 1,5 thousand five star reviews in a highly demanding pet market. Negotiated the 3 hour documentary with ITV and Channel 5. Over 3 million people watched the first released show at 7 pm on the mainstream TV channel in the UK. The successful business exit was accomplished in 2020. Show less

    • United Kingdom
    • Primary and Secondary Education
    • Business Development Manager
      • Sep 2016 - Present

      Achievements: • Increased intake of students by 30%. • Effectively expanded resources and infrastructure allowing the school to grow (including staff recruitment, larger premises, and administrative support). • Improved teaching quality by implementing regular teaching assessments sessions and providing quality feedback with associated training, as a result, KPI raised from 5.6 - 8.5. • Established social media presence and effective management of the website which resulted in the expansion which continues to thrive through Covid times. • Established clear channels of communication through regular newsletters, parents’ meetings, surveys, website and social media which has resulted in improved customer retention. • Developed effective relations in the industry enabling the school to become a primary player in the industry. • Increased staff training and staff development by 50% which resulted in high engagement, low turn over and an increase in teaching quality. • In bounded new technology to adapt to COVID-19 workflow in a short period of time. • Identified effective internal processes for administering, allowing the team to process the documents digitally, removing the need for printing. • Established good working relationships with relevant stakeholders within the business from all levels. • Produced school policies. • Developed effective process for social media and website management. Responsibilities: • Website content management. • Social media management and creating engaging video and photo content. • Developing and monitoring three-way communication channels. • Processing school admissions and liaising with staff and parents. • Staff management: staff meetings, recruitment, covers, inductions, coordinating staff training. • Assessing teaching quality and providing verbal and written feedback. • Communication with parents through newsletters, parents’ evening and assemblies. • Organising and delivering school events, public speaking. Show less

    • United Kingdom
    • Motor Vehicle Manufacturing
    • 1 - 100 Employee
    • Media Marketing assistant/Event Coordinator.
      • May 2013 - Jun 2014

      Media Marketing assistant. With excellent management skills, networking abilities, confident in online media campaign offered an opportunity to work in social media marketing team in a busy office with conflict demands. On regular basis researched different market segments and produced proposals for the further market campaign to senior level. With senior marketing team developed marketing strategies to reflect those interests; managed online presents; gather and analyze consumer data; liaising with publishers, editors, directories and magazines. Responsible for event management in extremely busy company’s schedule at EXPO, Shows and Awards in the UK, America and Europe. Through diverse strategy in media marketing and strong online engagement within the industry the company’s product awareness has grown domestically and worldwide increasingly well which led to sale increase. • Mail campaign • Liaising with publishers • Market Research • Data analysis • Marketing strategy development • Event coordinator • Feedback, report and analysis. • Administrative support • Presentation delivery Show less

    • Staff Coordinator.
      • Aug 2007 - Feb 2010

      Started as an assistant account manager and customer service support. Engaged in customer support and gained knowledge in staff allocation soon after was promoted to logistic coordinator. I was part of large traffic coordinators team, worked collaboratively across department in busy demanding environment. Confidently worked in busy and challenging environment managing daily deadlines and weekly targets. Successfully work collaboratively across different departments and provided excellent customer support. Confidently managed large amount of workload. Effectively work under pressure with excellent planning and organizational skills. My effective fleet management, great customer support and interpersonal skill management helped me to succeed in weekly targets and deliver high performance. • Successfully managed and coordinated staff daily. • Effectively distributed the workload, developed profitable and successful workflow. • Collaboratively worked with different departments across the country to maximize fleet profit. • Coordinated and provided full support to 20-unit fleet: delivered clear and sufficient information with booking details, secured on time access to docks, parking, and reload. • Effectively managed and logged working hours. • Weekly produced purchase orders. • Provided weekly reports and feedback to the senior management. • Ability to work under the pressure and meet deadlines. • Successfully maintained internal and external range of contacts across the board. Liaising between operational department, management team and admin office. External communication with staff agency, building customers relationship, managing card fuel companies. • Successfully learned and managed transport IT management software. • Excellent math and analytical skills, effectively deal with figures. • Positive and friendly outlook and brilliant capability of building effective relationship with people at all levels. Show less

Education

  • The University of Salford
    Masters Level Small Business Charter Course, Business, Management, Marketing, and Related Support Services
    2020 - 2021
  • The University of Salford
    Bachelor of Science (BSc), Professional Broadcast Techniques.
    2012 - 2015
  • University of MVD Business and Finance.
    Bachelor Degree, BSBA, BFin
    2000 - 2005

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