Scott Neslage

Director of Revenue at Hawkins Hospitality
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Contact Information
Location
Charleston, South Carolina, United States, US
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • German Limited working proficiency
  • Portuguese Limited working proficiency

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Phil Hughes

We knew Scott at Nichols Hills Starbucks at a time when we were first getting our MetNet Metro Rail System before the public. He is one of the finest people I have known and has the extremely rare quality of valuing interaction with older people.

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Credentials

  • Certified in Hospitality Business Acumen
    HSMAI
    Jul, 2020
    - Sep, 2024
  • Certified Revenue Management Executive
    HSMAI
    Jun, 2014
    - Sep, 2024
  • Certification in STR Data Analytics
    CHIA
    Feb, 2014
    - Sep, 2024

Experience

    • Hospitality
    • 1 - 100 Employee
    • Director of Revenue
      • Oct 2023 - Present
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Revenue Management Consultant
      • Sep 2023 - Present
    • Founder
      • Jul 2023 - Present

      Revenue management for hire, pre-opening technical services and financial operations consulting. Emphasis on hotel technology and creating incredible guest experiences that drive TRevPAR and overall asset profitability. Revenue management for hire, pre-opening technical services and financial operations consulting. Emphasis on hotel technology and creating incredible guest experiences that drive TRevPAR and overall asset profitability.

    • United States
    • Hospitality
    • 100 - 200 Employee
    • Regional Director of Lodging Operations
      • Jan 2022 - Jun 2023

    • Director of Revenue Management
      • Nov 2020 - Jun 2023

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Adjunct Professor of Hospitality
      • Jan 2017 - May 2022

      I instruct courses for upper level hospitality and graduate (MBA) students: hotel & resort operations management, revenue management, and hospitality & tourism development. I instruct courses for upper level hospitality and graduate (MBA) students: hotel & resort operations management, revenue management, and hospitality & tourism development.

    • Director of Revenue
      • Aug 2019 - May 2020
    • Corporate Revenue Manager
      • Oct 2016 - Aug 2019

      In this role, I provided revenue management expertise and leadership for hotels in the Charlestowne portfolio. My key responsibilities included: Strategic Budgeting and Forecasting – Annual development of daily top line budgets by segment for each of my properties. Regularly create accurate future forecasts and yield strategies for all market segments. Monitor and communicate pace and performance towards financial goals to sales, marketing and operations teams. Competitive Benchmarking – Fully understand and continually monitor each hotels market and competitive set for performance trends, pricing strategies, supply changes and asset or management updates. Data and Analytics – Archive historical data from all distribution channels and market segments for query drilling. Effectively manage PMS and CRS systems to ensure reservation accuracy and accurate reporting. Marketing Strategy – Strategize, develop and execute all packages and offers in coordination with the marketing team. Service to the Industry – Professionally represent Charlestowne Hotels during industry and client functions and enhance the reputation of the company through leadership in trade organizations. Special Projects – Assist the Vice President of Revenue with special assignments as needed, including development of new company-wide Excel tools for budgeting, forecasting, and reporting. My portfolio included: The Deer Path Inn, Lake Forest, IL The Sewanee Inn, Sewanee, TN Harbor Hotel Provincetown, Provincetown Cape Cod, MA The Glenstone Lodge, Gatlinburg, TN The Stowehof, Stowe, VT The Shire Woodstock, Woodstock, VT The Ellery, Northampton, MA Holiday Inn Express Charleston Best Western Charleston Inn Sleep Inn Charleston Key systems include: Synxis CRS, Travelclick Suite (iHotellier, ihos, booking engine, and GMS), Siteminder, Revintel, RoomKey PMS, RoomMaster PMS. Show less

    • United Kingdom
    • Real Estate
    • 1 - 100 Employee
    • General Manager, Hotel and Resort Operations
      • Dec 2015 - Sep 2016

      General Management – Responsible for all daily operations activities including, marketing, sales, finance, accounting, revenue management, ecommerce, housekeeping management, maintenance supervision, security and 24 hour guest services for a 9-suite luxury boutique hotel, plus a rental portfolio of up to 12 properties. Financial Management – Set revenue targets, created budgets, produced regular revenue and performance reporting. Generated owner financial statements and ensured timely payment of all owners, suppliers and vendors. Managed all purchasing and approved payroll. Systems and Distribution– Successfully transitioned property management systems, consolidating all short-term rental inventory and rental activities in to a single system of record. Engineered an innovative ecommerce platform that enabled seamless and universal distribution to both hotel and vacation rental sales channels. Developed unique pricing techniques to consistently beat market ADR. Customer Focus – Hired, trained and managed daily front desk staff to deliver world-class customer service to the hotel property, rental portfolio and parent real estate company. Regularly and effectively dealt with customer situations ensuring excellent service was delivered to each guest. Over 90% of Tripadvisor reviews received during my leadership were 4 or 5. 4.8% average star rating from 106 reservations hosted on Airbnb this year. Compliance – Applied for and obtained business licenses, calculated and paid accommodations taxes monthly. Ensured all entities were compliant with all local, state, and federal laws. Key systems used were Synxis, Sabre PM, Escapia, Lodgix, Marketspan and Airbnb. Key skills gained were general management, PMS transition, setting up distribution and ecommerce platforms, compliance and accounting for real estate based accommodations. I also gained expertise in budgeting and forecasting. Show less

    • United States
    • Hospitality
    • Revenue Management Senior Analyst, East Region
      • Jul 2014 - Dec 2015

      In this role, I managed pricing and distribution for vacation rental homes and villas in the Charleston, Hilton Head, and Myrtle Beach markets. My work included the management of direct, 3rd party wholesale, travel agent, and referral partner relationships. I was also responsible for the ongoing development of analytic and data processing capabilities for each market. Key systems used were V12, Marketspan, SAS VA, OTA extranets and other proprietary systems. Key skills gained were revenue management, data analysis, expert proficiency in Excel/PowerPoint/Word, and action planning around emerging data trends. Show less

    • Graduate Research Assistant
      • Aug 2013 - Jun 2014

      I aided in development of a research paper on the "rising tide" effect. Our work defined and measured demand compression in order to analyze the true financial impact of festivals and events on hotels in five popular tourism markets. I aided in development of a research paper on the "rising tide" effect. Our work defined and measured demand compression in order to analyze the true financial impact of festivals and events on hotels in five popular tourism markets.

    • Marketing and Revenue Management Intern
      • Sep 2013 - May 2014

      In this role, I assisted in all functions of the marketing department and worked one on one with revenue managers. I was responsible for producing cost-per-click and revenue reports from Google AdWords and working with Google Analytics. I built, updated, wrote copy for and revised SEO content for numerous web pages using WordPress. I also implemented a digital concierge system using Guestfolio for four properties, and completed SWOT analysis for marketing plans for two potential clients. Working with revenue managers, I reviewed STR Data to analyze competitive set performance in various markets. I analyzed pickup/pace and revenue reports to set optimal rates, giving consideration to the booking window, distribution landscape, and total and marginal revenues and profits. Key systems used were Google AdWords, Google Analytics, WordPress, Opera PMS, and PERFORM. Key skills gained were intermediate website design, digital marketing analysis, revenue analysis and revenue optimization. Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Retail Operations Manager
      • Jul 2010 - Jul 2013

      I was promoted to this role due to consistently exceeding performance expectations. In this role, I assumed all general management responsibilities for my retail location. This included interviewing, hiring, training and supervising new staff members. I was accountable for all store operations and financial statements. Due to my consistent passion for coffee and quality, my role was expanded in 2011 to include the training and mentoring of at least one Starbucks certified coffee master for each retail location in my district. During leadership transition, I was selected to temporarily dual-manage two locations. I have trained and developed three assistants in to managers, and mentored four other store managers new in position. After consistently executing operations at a high level, I was selected to present new district initiatives at regional meetings. Show less

    • Assistant Store Manager
      • Jul 2009 - Jun 2010

    • Supervisor
      • Nov 2007 - Jul 2009

    • Barista
      • Feb 2005 - Nov 2007

    • United States
    • Higher Education
    • 700 & Above Employee
    • President, Charleston 40 Campus Tour Guides
      • Jan 2006 - May 2008

      I was elected president of this organization for the 2007-2008 school year. I also served as open house coordinator from 2006-2007. In this organization, I provided campus tours to prospective College of Charleston students and parents. As president, I communicated and executed strategic direction for the organization. Specific skills I acquired in this position include: leadership, word-of-mouth marketing, public speaking, interpersonal relationship management, delegation, and walking backwards while talking. Show less

    • Orientation Intern
      • Feb 2006 - Jan 2008

      In this role, I worked one-on-one with over 5,000 new students. My team effectively communicated with students and parents while facilitating small group discussions and presenting various information sessions. I assisted with program preparation for 22 orientation sessions, including database work, administrative tasks, and led training seminars for new interns. I excelled in a team environment, working with 27 other interns.Specific skills I gained were public speaking, teamwork, effective communication, presentation skills, and administrative organization. Show less

    • Dance Marathon Committee
      • Aug 2006 - May 2007

      I served on the inaugural committee of this charity event as the fundraising chairman. In this role, I organized multiple fundraising events, directly leading efforts to raise over $20,000 for MUSC Children’s Hospital.Specific skills gained were leadership, fundraising, organizing/coordinating events with local businesses, event logistics, word-of-mouth marketing, print marketing, and group dancing skills.

    • United States
    • Real Estate
    • 1 - 100 Employee
    • Real Estate Intern
      • Aug 2007 - Dec 2007

      During this internship, I assisted realtors in managing for-sale properties and working with clients. My focus was on implementing creative digital marketing tools to enhance existing initiatives. Specific skills I acquired were print marketing, word-of-mouth marketing, digital marketing, search engine optimization, HTML coding, and website creation. During this internship, I assisted realtors in managing for-sale properties and working with clients. My focus was on implementing creative digital marketing tools to enhance existing initiatives. Specific skills I acquired were print marketing, word-of-mouth marketing, digital marketing, search engine optimization, HTML coding, and website creation.

    • Renewable Energy Semiconductor Manufacturing
    • 1 - 100 Employee
    • IT Intern
      • Jun 2003 - Aug 2003

      I spent a summer working for ECD in the IT department. My main responsibilities included system maintenance and tech support for office staff. I autonomously troubleshot and resolved computer and network issues. I was expected to teach Microsoft Windows and Office functions to staff, if needed. I also helped in creating a master tech map of all company hardware and software. Skills gained were professionalism, teamwork, effective communication, presentation skills, and administrative organization. Show less

Education

  • College of Charleston School of Business
    Master of Business Administration (MBA), Focus in Hospitality Revenue Management
    2013 - 2014
  • College of Charleston
    Bachelor of Science (BS), Economics and Finance
    2005 - 2008

Community

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