Freddie Öst 🔥
Founder & Brand Director at SNASK- Claim this Profile
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English Native or bilingual proficiency
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Swedish Native or bilingual proficiency
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German Elementary proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Paul Collins
I worked with Freddie on our new brand identity for Bang & Olufsen. Freddie's dedication, creativity, and insights were instrumental in shaping the brand identity whilst still being cognisant of the company's DNA. Freddy is a straight shooter, no bullshit, just pure candidly. He does not get suck into politics - instead, he puts the creative outcome and process at the heart of everything and provides a compelling rationale to support the direction whilst still being attentive to feedback. We worked as a strong core team, and Snask was a crucial external factor in helping transform Bang & Olufsen's brand platform and identity. His strategic thinking, creative prowess, and collaborative approach make him an invaluable asset for any brand seeking to create impact while staying true to the brand's legacy.
Camilla Brandow
I’ve had the absolute pleasure and privilege to work alongside Freddie during my five years at Snask. As a founder and leader, he inspires with his desire for growth and never fading willingness to learn from others. A trait that allows the people around him to grow alongside with him, and ultimately makes for better teams. He is always questioning the status quo, bravely speak his mind and thinks beyond any box. He is a troublemaker sought out to get to the core of brands and their challenges to find the right solution. Needless to say, the solutions are colorful fireworks with a whole lotta meaning. Freddie has been a big part of my own growth, and he was the perfect partner in crime for some of the best projects I’ve ever done. I’m forever grateful for the dynamic duo we were, and I’m proud to call him my friend.
Dennis Johansson
Despite being one of the world’s greatest in the industry, Fredrik doesn’t let his ego stand in the way of a designer. In fact I don’t believe he's got an ego at all, just a big shiny heart of gold, strewn with pink glitter and sweet sugar that are actually very tiny diamonds. Having Fredrik by your side will not only make you a better designer, but also a better person.
Paul Collins
I worked with Freddie on our new brand identity for Bang & Olufsen. Freddie's dedication, creativity, and insights were instrumental in shaping the brand identity whilst still being cognisant of the company's DNA. Freddy is a straight shooter, no bullshit, just pure candidly. He does not get suck into politics - instead, he puts the creative outcome and process at the heart of everything and provides a compelling rationale to support the direction whilst still being attentive to feedback. We worked as a strong core team, and Snask was a crucial external factor in helping transform Bang & Olufsen's brand platform and identity. His strategic thinking, creative prowess, and collaborative approach make him an invaluable asset for any brand seeking to create impact while staying true to the brand's legacy.
Camilla Brandow
I’ve had the absolute pleasure and privilege to work alongside Freddie during my five years at Snask. As a founder and leader, he inspires with his desire for growth and never fading willingness to learn from others. A trait that allows the people around him to grow alongside with him, and ultimately makes for better teams. He is always questioning the status quo, bravely speak his mind and thinks beyond any box. He is a troublemaker sought out to get to the core of brands and their challenges to find the right solution. Needless to say, the solutions are colorful fireworks with a whole lotta meaning. Freddie has been a big part of my own growth, and he was the perfect partner in crime for some of the best projects I’ve ever done. I’m forever grateful for the dynamic duo we were, and I’m proud to call him my friend.
Dennis Johansson
Despite being one of the world’s greatest in the industry, Fredrik doesn’t let his ego stand in the way of a designer. In fact I don’t believe he's got an ego at all, just a big shiny heart of gold, strewn with pink glitter and sweet sugar that are actually very tiny diamonds. Having Fredrik by your side will not only make you a better designer, but also a better person.
Paul Collins
I worked with Freddie on our new brand identity for Bang & Olufsen. Freddie's dedication, creativity, and insights were instrumental in shaping the brand identity whilst still being cognisant of the company's DNA. Freddy is a straight shooter, no bullshit, just pure candidly. He does not get suck into politics - instead, he puts the creative outcome and process at the heart of everything and provides a compelling rationale to support the direction whilst still being attentive to feedback. We worked as a strong core team, and Snask was a crucial external factor in helping transform Bang & Olufsen's brand platform and identity. His strategic thinking, creative prowess, and collaborative approach make him an invaluable asset for any brand seeking to create impact while staying true to the brand's legacy.
Camilla Brandow
I’ve had the absolute pleasure and privilege to work alongside Freddie during my five years at Snask. As a founder and leader, he inspires with his desire for growth and never fading willingness to learn from others. A trait that allows the people around him to grow alongside with him, and ultimately makes for better teams. He is always questioning the status quo, bravely speak his mind and thinks beyond any box. He is a troublemaker sought out to get to the core of brands and their challenges to find the right solution. Needless to say, the solutions are colorful fireworks with a whole lotta meaning. Freddie has been a big part of my own growth, and he was the perfect partner in crime for some of the best projects I’ve ever done. I’m forever grateful for the dynamic duo we were, and I’m proud to call him my friend.
Dennis Johansson
Despite being one of the world’s greatest in the industry, Fredrik doesn’t let his ego stand in the way of a designer. In fact I don’t believe he's got an ego at all, just a big shiny heart of gold, strewn with pink glitter and sweet sugar that are actually very tiny diamonds. Having Fredrik by your side will not only make you a better designer, but also a better person.
Paul Collins
I worked with Freddie on our new brand identity for Bang & Olufsen. Freddie's dedication, creativity, and insights were instrumental in shaping the brand identity whilst still being cognisant of the company's DNA. Freddy is a straight shooter, no bullshit, just pure candidly. He does not get suck into politics - instead, he puts the creative outcome and process at the heart of everything and provides a compelling rationale to support the direction whilst still being attentive to feedback. We worked as a strong core team, and Snask was a crucial external factor in helping transform Bang & Olufsen's brand platform and identity. His strategic thinking, creative prowess, and collaborative approach make him an invaluable asset for any brand seeking to create impact while staying true to the brand's legacy.
Camilla Brandow
I’ve had the absolute pleasure and privilege to work alongside Freddie during my five years at Snask. As a founder and leader, he inspires with his desire for growth and never fading willingness to learn from others. A trait that allows the people around him to grow alongside with him, and ultimately makes for better teams. He is always questioning the status quo, bravely speak his mind and thinks beyond any box. He is a troublemaker sought out to get to the core of brands and their challenges to find the right solution. Needless to say, the solutions are colorful fireworks with a whole lotta meaning. Freddie has been a big part of my own growth, and he was the perfect partner in crime for some of the best projects I’ve ever done. I’m forever grateful for the dynamic duo we were, and I’m proud to call him my friend.
Dennis Johansson
Despite being one of the world’s greatest in the industry, Fredrik doesn’t let his ego stand in the way of a designer. In fact I don’t believe he's got an ego at all, just a big shiny heart of gold, strewn with pink glitter and sweet sugar that are actually very tiny diamonds. Having Fredrik by your side will not only make you a better designer, but also a better person.
Experience
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SNASK
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Sweden
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Design Services
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1 - 100 Employee
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Founder & Brand Director
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Jan 2007 - Present
Freddie is the founder & brand director of Swedish agency Snask, during the years having worked with brands within: Finance & Insurance - Klarna, Fortnox, Nordea Markets, Hedvig, Open Bank, Holvi, 5th 3rd Bank, Kevin. Crypto - Chromapolis, Bitrefill, Owned, Punch. Tech - Spotify, Karma, Microsoft, Cliento, Consumer Goods - Bang & Olufsen, Sneakersn'stuff, Brooklyn Brewery, Samsung, Electrolux, Fazer, Lensway, Kaibosh, Ninjaplast, GetRaw, Laesk, Municipalities - City of Stockholm, city of Malmö Food - Oumph, ICA, Axfood, Retail - Target, H&M, Åhlens, schuh, Monki, Information - WHO, Washington Post, SVD, Politics - Socialdemokraterna, LO, SSU, LUF He has experience of sitting on boards at companies Stutterheim, Nufferton and Whalebone Interactive. He lectures about branding at universities, companies and conferences such as Stanford University, Google HQ, Dropbox HQ, Happy Socks, SXSW Austin, Indaba Capetown, Semipermanent Sydney, OFFF Barcelona, Cannes Lions and many more. Show less
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Nufferton
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Sweden
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Retail Apparel and Fashion
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1 - 100 Employee
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Board member
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Dec 2020 - Present
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Jordnära Mat
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Sweden
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Food and Beverage Manufacturing
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Partner & Board member
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May 2020 - Present
www.jordnaramat.com www.jordnaramat.com
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Board Member
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Oct 2019 - Present
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Whalebone
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United States
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Community Services
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1 - 100 Employee
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Board Member
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Feb 2020 - Jun 2022
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DTM Productions
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United States
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Entertainment Providers
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Head of nothing
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May 2002 - Jun 2004
Organised events at a night club two times a month. It got nominated for the culture prize of 2004. Organised events at a night club two times a month. It got nominated for the culture prize of 2004.
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Education
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2022 - 2022
Michaël Berglund Board Value
Professional Board Academy -
2021 - 2022
Friare Liv AB
NVC - Conflict Management - 1 year -
2019 - 2020
Humanova Utbildning AB
Psychosynthesis - 1 year -
2004 - 2007
Cumbria Institute of the Arts
Bachelor, Graphic Design & Communication -
2001 - 2004
Örebro universitet
Psychology, Rhetoric, Media & Communication
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