Experience

Bamboo

• United States
• Advertising Services
• 1 - 100 Employee

• Growth Marketing Analyst

  • Jul 2022 - Present

  Los Angeles, California, United States



Keck School of Medicine of the University of Southern California

• United States
• Higher Education
• 700 & Above Employee

• Digital Marketing Manager

  • Oct 2021 - Feb 2023

  Los Angeles, California, United States • Design, execution and content creation for social media campaigns, and review metrics to determine success of campaigns and scope for improvement. Increased engagement by 62.2% in a span of 3 weeks • Develop email marketing campaigns based on content consumption trends using Mail Chimp. Leveraging subscriber data to identify target audience, key trends and actionable insights for scalability. • Leveraging social media metrics and content performance metrics to determine marketing… Show more • Design, execution and content creation for social media campaigns, and review metrics to determine success of campaigns and scope for improvement. Increased engagement by 62.2% in a span of 3 weeks • Develop email marketing campaigns based on content consumption trends using Mail Chimp. Leveraging subscriber data to identify target audience, key trends and actionable insights for scalability. • Leveraging social media metrics and content performance metrics to determine marketing investment opportunities Show less



USC Marshall School of Business

• United States
• Higher Education
• 700 & Above Employee

• Graduate Teaching Assistant

  • Sep 2021 - Jan 2022

  Los Angeles, California, United States Course: Marketing Management (MBA)



NeoVibe Illusions

• Co-Founder

  • Oct 2020 - May 2021

  Mumbai, Maharashtra, India • Identified opportunity and growth in the luxury decor sector for customized neon signage and room decor. • Set up Supply chain and manufacturing units in Mumbai, Delhi and Bangalore as well as design department and logistics department in Mumbai. • Social media marketing- budgeting, building brand awareness, community engagement, content creation. • Successfully dispatched over 1600 orders globally within the first 6 weeks of launch.



Wellness Forever Medicare Limited

• India
• Wellness and Fitness Services
• 700 & Above Employee

• Marketing Analyst

  • Sep 2020 - Feb 2021

  Mumbai, Maharashtra, India • Analyzed demand patterns of customers (feedback surveys, focus groups and ethnographic research) to develop e-commerce platforms, improve store layout and improve customer service in stores which resulted in 12% increase in customer retention • Conducted location analysis (site visitation, review of macro trends, demographics, sales potential) using GIS tools such as Trulia and Tableau to determine profitable options for expansion. Presented to cross-functional teams to influence strategy… Show more • Analyzed demand patterns of customers (feedback surveys, focus groups and ethnographic research) to develop e-commerce platforms, improve store layout and improve customer service in stores which resulted in 12% increase in customer retention • Conducted location analysis (site visitation, review of macro trends, demographics, sales potential) using GIS tools such as Trulia and Tableau to determine profitable options for expansion. Presented to cross-functional teams to influence strategy decisions • Drove brand strategy initiatives by creating a cross-channel marketing campaign with tactics to escalate popularity amongst millennials by enhancing storytelling experience and increase sales revenue by 7% within 9 months of rollout • Developed and executed digital marketing campaigns to increase brand exposure and optimize content (email marketing, strategic advertisements, campaign creation, Google Adwords, Crowdfire, influencer campaigns, etc.) Show less



Deloitte

• Business Consulting and Services
• 700 & Above Employee

• Executive Analyst

  • Jun 2018 - Sep 2020

  Mumbai, Maharashtra, India • Created a Digital Maturity Model for Vodafone Cairo by customer journey mapping and provided recommendations to optimize BPO processes to enhance customer experience and reduce the churn rate by 16% over 120 days • Conducted personal interviews with major Bollywood producers and actors as well as secondary research (EMIS, Gartner, Forrester) for the report on: Economic impact of film, television and online video services industry in India, 2019 • Conducted benchmarking assessment by… Show more • Created a Digital Maturity Model for Vodafone Cairo by customer journey mapping and provided recommendations to optimize BPO processes to enhance customer experience and reduce the churn rate by 16% over 120 days • Conducted personal interviews with major Bollywood producers and actors as well as secondary research (EMIS, Gartner, Forrester) for the report on: Economic impact of film, television and online video services industry in India, 2019 • Conducted benchmarking assessment by studying key metrics of various clubs & restaurants to provide profitable options to utilize 100-acre land. Presented to client leadership and stakeholders for long-term investment decisions. • Conducted usability testing and sprints for the Integrated Quals process (THInK-internal data management tool), checked level of sophistication and provided scope for improvement which reduced time taken by practitioners by 30% to carry out research • Leading the DPN project: Analyzed compliance standards & formulated strategies comprising of direct outreach and personal communication to improve operational efficiency amongst teams. Result: Ranked Deloitte India from 17th to 4th within 3 months Show less