Smriti B.
Senior Business Analyst at 1DigitalStack.ai- Claim this Profile
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Bio
Experience
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1DigitalStack.ai
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Singapore
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Technology, Information and Internet
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1 - 100 Employee
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Senior Business Analyst
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Aug 2022 - Present
Gurugram, Haryana, India Responsible for management and growth of Brands on E-commerce platforms across India, US, UK and other Middle Eastern countries. Demonstrated a growth of 95% Ad Sale on Amazon with additional spends of only 8% and 81% improvement in ROAS from Q1’22 to Q1’23 for a beauty brand in the US market. Achieved BSR rank 3 in a top category. Helped a new beauty brand in the US market achieve BSR rank 16 within 3 months of business on Amazon. Using Automation through Reviniti for… Show more Responsible for management and growth of Brands on E-commerce platforms across India, US, UK and other Middle Eastern countries. Demonstrated a growth of 95% Ad Sale on Amazon with additional spends of only 8% and 81% improvement in ROAS from Q1’22 to Q1’23 for a beauty brand in the US market. Achieved BSR rank 3 in a top category. Helped a new beauty brand in the US market achieve BSR rank 16 within 3 months of business on Amazon. Using Automation through Reviniti for setting up, managing campaigns and improving efficiency. Monthly target and Budget Planning, setting up action plan for Events. Show less
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NuvoRetail
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India
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Business Consulting and Services
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1 - 100 Employee
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E-commerce analyst
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Nov 2021 - Jul 2022
Delhi, India Daily account management on Marketplaces including Amazon, Flipkart, etc. Monitoring and administering web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals. Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives and other facets of paid search in accordance with client goals for Marketplaces. Generating and analyzing weekly and monthly client reporting for… Show more Daily account management on Marketplaces including Amazon, Flipkart, etc. Monitoring and administering web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals. Providing recommendations and executing strategies for Campaign Structuring, Targeting, Creatives and other facets of paid search in accordance with client goals for Marketplaces. Generating and analyzing weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Show less
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Paxcom India (P) Ltd - A Paymentus Company
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India
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IT Services and IT Consulting
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200 - 300 Employee
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Ecommerce Analyst
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Jun 2019 - Mar 2020
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Education
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Symbiosis Centre for Distance Learning
Post graduate diploma in Business administration, Marketing/Marketing Management, General -
Sri Venkateswara College
Bachelor's degree, Economics